Brian Lucksinger

Brian Lucksinger

London, England, United Kingdom
6K followers 500+ connections

About

Passionate about human connection, human performance, experience design, and venture…

Experience

  • The Ned Graphic

    The Ned

    London, England, United Kingdom - New York, NY, United States

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    London, England, United Kingdom - New York, NY, United States

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    London, England, United Kingdom

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    London, England, United Kingdom

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    New York, New York, United States

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    New York, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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    Madison, Wisconsin Area

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    Madison, Wisconsin Area

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    Greater New York City Area

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    Universal City, California

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    Madison, Wisconsin Area

Education

  • University of Wisconsin-Madison Graphic

    University of Wisconsin-Madison

    Activities and Societies: Student Retail Association, Delta Upsilon, Junior Achievement, Distributive Education Clubs of America, Fashion Scholarship Fund, & National Retail Federation.

  • Activities and Societies: Study Abroad Student, Men's Volleyball - Division 3

    Cass Business School

Volunteer Experience

  • National Retail Federation Graphic

    Alumni Ambassador

    National Retail Federation

    - Present 9 years 8 months

    Economic Empowerment

    - Awarded 2nd place of the top 25 “Next Generation of Retail Leaders” in the nation in 2018
    - Execute various case competitions ranging from Retail Natural Disaster Recovery to Technology Development Strategy
    - Present and discuss Gen Z employee retention tactics to the Board of Directors compromised of industry CEOs and leaders
    - Act as a mentor to 10+ college students to best position themselves for a career in retail and fashion post-graduation

Courses

  • Accounting

    100

  • Brand Management & Strategy

    335

  • Branding Social Media Strategy

    365

  • Business Analytics

    365

  • Business Analytics II

    365

  • Business Law

    301

  • Calculus

    211

  • Consumer Behavior

    305

  • Consumer Science

    699

  • Consumer Strategy and Evaluation

    555

  • Creativity, Innovation, and Design

    365

  • Design Studies

    501

  • Digital Globe: Science and Technology

    170

  • English

    100

  • Entrepreneur Growth Strategies

    427

  • Entrepreneurial Management

    422

  • Finance

    300

  • German

    204

  • Introduction to LGBTQ+ Studies

    200

  • Leadership in the Global Economy

    365

  • Macroeconomics

    102

  • Marketing

    300

  • Marketing Research

    310

  • Math

    112

  • Microeconomics

    101

  • Operations Management

    300

  • Organizational Behavior

    300

  • Personal and Professional Foundation of Business

    120

  • Professional Communications

    300

  • Psychology

    202

  • Retail Management

    640

  • Retail Symposium

    250

  • Scandinavian Literature

    243

  • Venture Creation

    434

Projects

  • Macy's Case Competition

    Worked in a team of five to create a extensive long term six part loyalty plan for the millennial wedding that was both realistic and innovative for Macy's Wedding Registry Department

  • Ray Greenly Case Competition: Nordstrom

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    - Developed a marketing strategy that capitalizes on Nordstrom’s commitment to bettering communities and the environment, while combating online returns associated with customer uncertainty
    - Researched strategies by successful retailers that lead to profitable online operations and tailored them to Nordstrom’s assortment and brand objectives
    - Created a cohesive brand loyalty program to optimize the customer experience by linking online and in store purchases to create a single, holistic…

    - Developed a marketing strategy that capitalizes on Nordstrom’s commitment to bettering communities and the environment, while combating online returns associated with customer uncertainty
    - Researched strategies by successful retailers that lead to profitable online operations and tailored them to Nordstrom’s assortment and brand objectives
    - Created a cohesive brand loyalty program to optimize the customer experience by linking online and in store purchases to create a single, holistic view of the customer preferences and shopping habits

  • Infegy Atlas Adobe Case Competition

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    Utilized a social listening platform called Infegy Atlas to understand how people express opinions surrounding omnipresence retail products and strategy. Then utilized Adobe software to convey the story of companies who utilize omnipresence well and where the future of omnipresence can go.

    Other creators
  • Fashion Scholarship Fund

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    - Created a new approach to convert existing casual Birchbox makeup subscription users into loyal shoppers that was innovative and cost effective.
    - leveraged business partnerships and creative marketing to develop a brick and mortar expansion strategy while staying true to Birchbox's technology focused business strategy.

Honors & Awards

  • NRF Next Generation of Retail Leaders Award

    National Retail Federation Foundation

    The NRF Foundation Next Generation Scholarship is the pinnacle achievement for students interested in pursuing careers in retail. This opportunity was created for students of various academic backgrounds who have demonstrated leadership skills, previous retail experience, and a passion for making an impact.

  • Presidential Service Award

    Points of Light Institute and the Corporation for National and Community Service on behalf of the President of The United States

    The President’s Volunteer Service Award recognizes United States citizens and lawfully admitted, permanent residents of the United States who have achieved the required number of hours of service over a 12-month time period or cumulative hours over the course of a lifetime.

Languages

  • English

    Native or bilingual proficiency

  • German

    Elementary proficiency

Organizations

  • National Retail Federation

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    - Present

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