About
Marketing, digital, and retail expert who leads D2C and New York Commerce at VMLY&R…
Articles by Charlie
Activity
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Our Karol G Coke Studio session is officially the number 1 global music video on YouTube. Tracking at currently 159M streams and counting! 🔥
Our Karol G Coke Studio session is officially the number 1 global music video on YouTube. Tracking at currently 159M streams and counting! 🔥
Liked by Charlie Wade
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It was an honor to be included in this discussion, both as a moderator and a participant. It’s great to see such a breadth of passion and action in…
It was an honor to be included in this discussion, both as a moderator and a participant. It’s great to see such a breadth of passion and action in…
Liked by Charlie Wade
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Today marks 20 years since I started my first job post graduation. I'm one of those weird people who has done the exact same thing for my entire…
Today marks 20 years since I started my first job post graduation. I'm one of those weird people who has done the exact same thing for my entire…
Liked by Charlie Wade
Experience
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Education
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University of Newcastle-upon-Tyne
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Activities and Societies: Presented a twice-weekly show on University radio station.
- BA Hons in Politics.
- Major in US Politics. -
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Volunteer Experience
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Mentor
Seedcamp
- Present 10 years
Science and Technology
- Invited to participate in a day designed to test the pitch skills of start-up companies.
- Assessed the presentations of multi-industry companies.
- Offered constructive feedback on how to enhance their material (and the business).
- Almost all went on to secure VC or angel investor funding. -
Mentor
Centrepoint
- 1 year 1 month
Social Services
- Tasked with helping a homeless teenager who was seeking a mentor to offer advice.
- Worked to prioritise aspects that were most important to build a future-facing path.
- Explored ways to fulfil them and created additional initiatives. -
Mentoring
Spear : Resurgo Employment Initiative
- 1 year 1 month
Social Services
- Mentored a disaffected young male, who was seeking full time employment.
- Worked with him to shortlist industries that he might like to work in.
- Honed his resume writing skills.
- Practiced mock interviews to ensure he was fully prepared and confident.
- He secured the first job that he was invited in to see. -
Participant
The Drum - Modern Marketing and Media
- Present 7 years 11 months
Human Rights
- Selected to work with Amnesty International to respond a brief about refugees.
- Worked within a team of strangers, to come together to formulate a strategic comms plan.
- This was done within one day.
- Led the pitch process back to the client, after which we were chosen as the winners! -
Panelist
OgilvyOne Worldwide
- Present 8 years 8 months
- OgilvyOne wanted to explore what opportunities retailers were leaving on the table.
- They invited influencers, disruptors, and best in breed retailers to discuss this.
- I was chosen to attend as an expert in men's fashion and retail marketing. -
Panelist
Voxburner
- Present 7 years 3 months
- Voxburner's 'YMS' is conference that looks into youth trends and youth marketing strategies.
- I was chosen to participate on a panel focusing on millennial marketing techniques.
Publications
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KEYNOTE: The great customer experience redesign
RetailWeek
See publicationFrictionless customer experience has long been the holy grail for any retailer. As the challenges around achieving memorable experiences have increased tenfold in recent months, retailers need to ensure they are on the pulse with what consumers need in a world where they have been deeply affected emotionally as well as economically.
Whether it is Nike ending relationships with wholesalers to invest in D2C, John Lewis offering an online booking system to view products in stores or Amazon…Frictionless customer experience has long been the holy grail for any retailer. As the challenges around achieving memorable experiences have increased tenfold in recent months, retailers need to ensure they are on the pulse with what consumers need in a world where they have been deeply affected emotionally as well as economically.
Whether it is Nike ending relationships with wholesalers to invest in D2C, John Lewis offering an online booking system to view products in stores or Amazon expanding into healthcare with the release of ‘Halo’, the customer experience (CX) curve has sharpened steeply upwards.
This keynote session will delve into what the consumer of today is demanding and how to create a frictionless experience both on and offline. -
Is This Any Way To Open A Mall? No, But American Dream Isn’t Exactly A Mall
Forbes
See publicationMy thoughts on the partial opening strategy of the long-awaited and oft-discussed American Dream mall.
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This one is special for a few reasons. 🖤 ❤️ #1 The dream team from The Coca-Cola Company / WPP expanded to include a new group of colleagues, now…
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