About
Bio: "Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of…
Articles by Chloë
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Chloë's 3 Things: Events / Summer Sprint / Guests
Chloë's 3 Things: Events / Summer Sprint / Guests
By Chloë Thomas
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Chloë's 3 Things: CX&UX / Swag / Mobile Numbers
Chloë's 3 Things: CX&UX / Swag / Mobile Numbers
By Chloë Thomas
Contributions
Activity
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Thanks so much for posting this Caroline Ramsay. So important that we do not squander the sacrifices that these brave women fought for…
Thanks so much for posting this Caroline Ramsay. So important that we do not squander the sacrifices that these brave women fought for…
Liked by Chloë Thomas
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It all started with a pain in the neck. Then it was a nagging feeling that I just wasn't as productive as I used to be. The struggle to…
It all started with a pain in the neck. Then it was a nagging feeling that I just wasn't as productive as I used to be. The struggle to…
Liked by Chloë Thomas
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Want to learn how ASOS.com is moving more product? Check out Nibble - the AI negotiation chatbot that is revolutionizing customer engagement for D2C…
Want to learn how ASOS.com is moving more product? Check out Nibble - the AI negotiation chatbot that is revolutionizing customer engagement for D2C…
Liked by Chloë Thomas
Experience
Education
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University of Oxford
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Activities and Societies: College rowing, college newspaper, Entertainment Rep
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Publications
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Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win!
Kernu
From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.
In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Persuasion:
Why it’s essential to embrace persuasion in marketing
Why unethical persuasion…From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.
In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Persuasion:
Why it’s essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy!
Who this book is for:
Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers
Additional resources included in Customer Persuasion to help you get more customers:
Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Persuasion workbook
A checklist for each Stage of the model
Previously Published as "Customer Manipulation" -
eCommerce MasterPlan 1.8: Your 3 Steps to Successful Online Selling
Kernu Publishing
Successful eCommerce businesses follow a pattern – the eCommerce MasterPlan. This book identifies the 7 eCommerce Business Structures used by successful eCommerce businesses. These structures influence everything else in your eCommerce business.
Understanding the eCommerce Business Structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are; the Foundations of your eCommerce business (the website, the money, and the products) and the Marketing…Successful eCommerce businesses follow a pattern – the eCommerce MasterPlan. This book identifies the 7 eCommerce Business Structures used by successful eCommerce businesses. These structures influence everything else in your eCommerce business.
Understanding the eCommerce Business Structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are; the Foundations of your eCommerce business (the website, the money, and the products) and the Marketing Plan (how to create it, launch it, and improve it). These 3 steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure.
eCommerce MasterPlan is built on Chloe’s years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one – this book will help you achieve your goals faster and help you waste less time, effort and money. -
eCommerce Marketing: How to Drive Traffic That Buys to Your Website
Kernu
There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are deceptively simple – but if you want them to work for you then you need to follow the advice in this book.
The 9 marketing methods discussed are:
•Content Marketing
•Social Media
•Email…There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are deceptively simple – but if you want them to work for you then you need to follow the advice in this book.
The 9 marketing methods discussed are:
•Content Marketing
•Social Media
•Email Marketing
•Remarketing
•Partnerships
•Pay Per Click Advertising
•Brand Awareness
•Offline Marketing
•Search Marketing
The author of the series, Chloe Thomas has been running the marketing and websites of eCommerce businesses since 2004. Initially in-house, but since 2006 as the owner and senior consultant at indiumonline, an online marketing agency focused on driving great quality traffic to websites. Right now she spends most of her time bringing great advice and guidance to eCommerce businesses via eCommerceMasterPlan.com.
eCommerce Marketing: How to Drive Traffic that Buys to your Website is the second book in the eCommerce MasterPlan series. The series is built on Chloe’s years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one – this book will help you put your marketing right and build your sales faster – helping you stop wasting time, effort and money..
Languages
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English
Native or bilingual proficiency
Organizations
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Chartered Institute of Marketing - Chartered Marketer
Chartered Marketer
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Recommendations received
9 people have recommended Chloë
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