Craig Walden

Craig Walden

Outsourced Marketing Director and Marketing Consultant

Hove, England, United Kingdom
500+ connections

About

A senior Marketing Director with over 30 years' experience within the telecommunications industry, in channel, direct and agency roles, covering both public and private sectors. Skilled in both developing corporate strategy and translating that into effective marketing action plans.

Expert in leading marketing communications and business development initiatives, and setting up new business ventures. Experienced in leading and engaging teams of people, with practical hands-on ability to deliver effective digital marketing and successful exhibition, conferences and customer engagement events.

A natural networker, skilled at building relationships with board, managers, staff and stakeholders, with a proven track record of managing complex budgets and external agency and partner contracts.

Specialties:
Strategic and tactical marketing planning
Inbound marketing/marketing automation
Marketing communications and campaign management
Relationship and stakeholder management

Activity

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Experience

  • Big Beach Marketing Graphic

    Managing Director

    Big Beach Marketing

    - Present 3 years 5 months

    Brighton, England, United Kingdom

  • Opus Telecoms Graphic

    Marketing Director

    Opus Telecoms

    - 3 years 11 months

    Reigate

    Marketing Director for the Opus Group; Opus Telecoms, Opus Technology and Opus Digital

    Opus is one of the largest and fastest growing independent managed communications providers in the UK working with best of breed partners such as Mitel, 8x8, Gamma, Exponential-e and Microsoft to design, develop, integrate, manage and optimise networked solutions which deliver business process change and return on investment. Solutions include:

    • Unified Communications and Collaboration…

    Marketing Director for the Opus Group; Opus Telecoms, Opus Technology and Opus Digital

    Opus is one of the largest and fastest growing independent managed communications providers in the UK working with best of breed partners such as Mitel, 8x8, Gamma, Exponential-e and Microsoft to design, develop, integrate, manage and optimise networked solutions which deliver business process change and return on investment. Solutions include:

    • Unified Communications and Collaboration Solutions
    • Omni-Channel Customer Service Solutions
    • Effective Multi-Site, Multi-National Workforce Optimisation
    • Flexible and Secure Mobile and Remote Working Solution
    • Resilient Network Infrastructures and Data Storage, Backup and Connectivity

  • Managing Director

    Big Beach Marketing

    - 8 years

    Brighton

    Big Beach Marketing is an experienced and dynamic marketing agency based in Brighton (Hove actually), with big picture ideas on how to resolve your marketing issues.

    Specialising in business to business marketing we have over 30 years combined experience in the telecoms industry and 8 years experience in the energy sector.

    We offer a complete range of outsourced marketing services from strategy and planning through to delivery of; website development, enhancement and optimisation,…

    Big Beach Marketing is an experienced and dynamic marketing agency based in Brighton (Hove actually), with big picture ideas on how to resolve your marketing issues.

    Specialising in business to business marketing we have over 30 years combined experience in the telecoms industry and 8 years experience in the energy sector.

    We offer a complete range of outsourced marketing services from strategy and planning through to delivery of; website development, enhancement and optimisation, email marketing, creative collateral design, lead generation campaigns, event management, social media and just about anything in between.

    We provide outsourced marketing director services and cost effective solutions, tailored to your marketing needs and budget, with expertise in commercial partnership funding.

    Big Beach Marketing offers sales driven marketing that is focused on delivering real business benefits and return on marketing investment.

  • Westcon Graphic

    Head of Product Marketing

    Westcon

    - 1 year 2 months

    Heading up a team of 10 product managers, technical trainers and training administrator, responsible for the Westcon Convergence UK portfolio and training. This included Avaya, Nortel, Samsung, Juniper, Exteme, Packeteer and Trapeze converged solutions.

  • Crane Telecommunications Graphic

    Marketing Director

    Crane Telecommunications

    - 5 years

    Responsible for all product and channel marketing for business communications portfolios from LG, Mitel and Nortel.

  • Knowles Electronics Graphic

    Product Marketing Manager EMEA

    Knowles Electronics

    - 2 years 8 months

    Responsible for the product management and distribution of a portfolio of headset products including Bluetooth wireless headsets and call centre solutions into EMEA.

  • Inventec Graphic

    Product Manager

    Inventec

    - 4 years

    Responsible for launching and managing the whole life cycle of more than 20 OEM telephony products for BT in the UK. Liaising with Far Eastern development and manufacturing resources and managing our account with BT.

  • BT Graphic

    Product Manager

    BT

    - 16 years

    Various technical and product marketing roles in support of BT consumer products.

Education

  • CIM | The Chartered Institute of Marketing Graphic
  • Suffolk College

    HNC Telecommunications Engineering

    -

    I completed an HNC in Telecommunicatons

  • Northgate Grammar School

    -

    -

Licenses & Certifications

  • Inbound Marketing Certified Graphic

    Inbound Marketing Certified

    HubSpot

    Issued Expires

Languages

  • German

    -

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