Crispin Reed

Crispin Reed

United Kingdom
5K followers 500+ connections

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Activity

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Licenses & Certifications

Volunteer Experience

  • Manager/Coach

    Milford Pumas Youth Football Club

    - 11 years 10 months

    Children

  • Chairman

    Old Buckwellians Association

    - Present 7 years 4 months

    Education

  • BCMA (Branded Content Marketing Association) Graphic

    Advisory Board Member

    BCMA (Branded Content Marketing Association)

    - Present 15 years 4 months

    The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.

  • Superbrands UK Graphic

    Council member

    Superbrands UK

    - Present 16 years 4 months

  • The Tutors'​ Association Graphic

    Member

    The Tutors'​ Association

    - Present 3 years 8 months

    Education

    As a tutor of students from undergraduate to Executive MBA level, I am a member of The Tutors' Association

  • University of Dundee Graphic

    Alumni Ambassador

    University of Dundee

    - Present 2 years 11 months

    Education

    Supporting my alma mater

  • Young Enterprise UK Graphic

    Business Advisor

    Young Enterprise UK

    - 1 year 4 months

    Education

Publications

  • The Nature of Communities

    Hunter

    Other authors

  • The 7 Myths of Middle Age - Implications for Marketing & Brands

    WTS Group

    We may think we understand the ‘older
    generation’ but all the evidence
    suggests we don’t. Our perceptions
    are shaped more by marketing and
    media stereotypes and distortions than by reality.
    This book suggests 7 commonly held myths about
    ‘middle age’ and, drawing on a wealth of academic
    research, shatters these myths. Importantly, it offers
    practical advice to businesses and marketers on how
    to better understand, represent and communicate to
    this commercially…

    We may think we understand the ‘older
    generation’ but all the evidence
    suggests we don’t. Our perceptions
    are shaped more by marketing and
    media stereotypes and distortions than by reality.
    This book suggests 7 commonly held myths about
    ‘middle age’ and, drawing on a wealth of academic
    research, shatters these myths. Importantly, it offers
    practical advice to businesses and marketers on how
    to better understand, represent and communicate to
    this commercially important group of consumers.

    Other authors

Projects

  • Public Speaking

    Public speaking:
    Realty Conference Dubai 2022 'The Nature of Communities'
    Later Living conference hosted by Property Week, 2021
    Beauty Symposium, London 2017
    Digital Shoreditch May 2015 'Bad Ass UX for My Granny'
    International Food & Drink Event, Excel London, March 2015 'Branding & Design for Start Ups'
    Institute of Cultural Diplomacy, London, November 2014 'The Impact of Woolly Mammoths on Nation Branding'
    World Medical Tourism and Global Healthcare Congress, Washington…

    Public speaking:
    Realty Conference Dubai 2022 'The Nature of Communities'
    Later Living conference hosted by Property Week, 2021
    Beauty Symposium, London 2017
    Digital Shoreditch May 2015 'Bad Ass UX for My Granny'
    International Food & Drink Event, Excel London, March 2015 'Branding & Design for Start Ups'
    Institute of Cultural Diplomacy, London, November 2014 'The Impact of Woolly Mammoths on Nation Branding'
    World Medical Tourism and Global Healthcare Congress, Washington D.C., September 2014, 'The 7 Myths of Middle Age-Implications for Marketing & Brands'
    Department of Business, Innovation & Skills, 'Everybody Shops' seminar, London, February 2014 'Sabre-tooth tigers, hoodies and the older consumer'
    World Innovation Convention, Cannes, November 2013 'The 7 Myths of Middle Age - Implications for Marketing & Brands'
    Food & Drink Innovation Network, Daventry, April 2012 'Over 50...agh!'
    World Whisky Conference,London March 2012 'Women are from Venus'
    Rare Forum, London, November 2011 'Unearthing killer insights'

    'Feelings you can't ignore - the role of emotions in branding' at:
    World Marketing Forum, Ghana, June 2011
    World Whisky Conference, Glasgow, April 2011
    Chartered Management Institute Channel Islands, March 2011
    Luxury Marketing Council Boston, Feb 2011, Brazil, Florida, NYC 2010
    World Brand Congress, Mumbai, India 2010

    'Emotion Sells' at:
    CIM South East 2009
    Global Marketing Network, Cass Business School 2009
    Spa Business Association, London, 2009
    Catering & Hospitality Conference, SS Arcadia, 2009

    Spa Business Association, London 2008, 'The Power of Brands'

    'Ethiopian Coffees - A New Dawn' at:
    Specialty Coffee Association of America, Minneapolis 2008
    Marketing Conference, Monaco 2008
    InStore Conference, London 2008

    See project

  • The Politics of Education - documentary

    -

    This 30' film tells the story of state grammar, Buckhurst Hill County High School. A once admired beacon of the community, it became a victim of both local and national politics. I co-produced as a former pupil of the school and now chair of the Old Buckwellians Association.

    Other creators
    See project

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