“During our time at Linnworks, Danny was the head of our marketing department. Not only is his knowledge and understanding both inspiring and great to learn from, but as a person and manager he is incredibly supportive and caring. His views on the importance of studying psychology and copywriting (things that were lacking in academic degrees) have helped transform my marketing career for the better. Danny encourages you to think for yourself and to do better for yourself. He is forward-thinking in everything that he does and I now subscribe to his Patreon for regular marketing insights, which I recommend to all. I hope that we will work together again later in life :)”
About
Experienced CMO for B2B SaaS brands.
I specialise in $0m ARR - $10m ARR…
Contributions
Activity
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Most days are CHAOS. With misalignment gradually eating the company from within. The signs are everywhere… – No consistent definition of an ICP. –…
Most days are CHAOS. With misalignment gradually eating the company from within. The signs are everywhere… – No consistent definition of an ICP. –…
Posted by Danny Asling
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My FAVOURITE revenue target is… 👉 The one plucked out of thin air. You know the one. Really easy to figure it out: – Take whatever revenue is…
My FAVOURITE revenue target is… 👉 The one plucked out of thin air. You know the one. Really easy to figure it out: – Take whatever revenue is…
Posted by Danny Asling
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Simplicity is everything in marketing. Yet, rarely do we see this skill listed on a job ad, or discussed in an interview. Despite it being a…
Simplicity is everything in marketing. Yet, rarely do we see this skill listed on a job ad, or discussed in an interview. Despite it being a…
Posted by Danny Asling
Experience
Education
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Harvard Business School
Making innovation a reality.
Crafting winning strategies.
Helping companies with digital transformation. -
Masters of Business Administration (MBA). Covering international business, economics, operations management, corporate finance, managing people and organisations, leadership, innovation and entrepreneurship.
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Activities and Societies: Marketing, Leadership, Project Management, Programming, Finance, Economics and IT.
Honors & Awards
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Individual Pacesetter Award
Wiley
Recognised for leading a Social Marketing Strategy to build and engage scientific communities Developed best practices for Wiley as a whole and revolutionised the conference experience that Wiley offers. Optimised use of innovative CRM tools and developed a blueprint for how marketing can drive revenue without sacrificing the drive to increase our engagement with academic, professional and scholarly communities.
Recommendations received
1 person has recommended Danny
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“Your marketing budget should be 10% of your revenue.” 👆 Misleading advice that still exists in 2024. It’s toxic in the leadership room because…
“Your marketing budget should be 10% of your revenue.” 👆 Misleading advice that still exists in 2024. It’s toxic in the leadership room because…
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Biggest red flag in marketing…? 👉 "Reports to the Sales & Marketing Director" Truth is, no one has the time (or energy) to do BOTH marketing and…
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“CFOs should have a marketing degree.” Last week, I met a talented CFO at a marketing event. And she told me about her recent completion of a…
“CFOs should have a marketing degree.” Last week, I met a talented CFO at a marketing event. And she told me about her recent completion of a…
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Show me your EGO. But not the *bad* type of ego. Not the toxic one. Turns out there are two sides to this. 1) “EGOMANIA”. – The voice that pushes…
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“NO” = the hardest word in marketing. Saying NO to all the *random* acts of marketing. Saying NO to all the odd jobs, hundreds of new requests, and…
“NO” = the hardest word in marketing. Saying NO to all the *random* acts of marketing. Saying NO to all the odd jobs, hundreds of new requests, and…
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Most product updates are selfish. – “Surprise! We’ve just integrated with [random partner].” – “Look how great we are. Another integration added!” –…
Most product updates are selfish. – “Surprise! We’ve just integrated with [random partner].” – “Look how great we are. Another integration added!” –…
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Transform into the INDISPENSABLE resource for your target segment. 👆 Should be top of your priority list today. Because that’s what buyers…
Transform into the INDISPENSABLE resource for your target segment. 👆 Should be top of your priority list today. Because that’s what buyers…
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Never succumb to the pressure. 👆 Best advice for any marketer today. There will be days when it feels easier to say “YES” to everything. To all…
Never succumb to the pressure. 👆 Best advice for any marketer today. There will be days when it feels easier to say “YES” to everything. To all…
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Attribution is killing your chances of growth today. It’s also holding back great marketing talent. Preventing them from executing the work that…
Attribution is killing your chances of growth today. It’s also holding back great marketing talent. Preventing them from executing the work that…
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AI is DESTROYING content marketing right now. The stuff I’m seeing is wild. With more & more brands using AI to churn out average content at…
AI is DESTROYING content marketing right now. The stuff I’m seeing is wild. With more & more brands using AI to churn out average content at…
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Growth boils down to 3 key areas: 1) Acquisition — What are we doing to drive top-line revenue? The new faces. 2) Retention — What are we doing…
Growth boils down to 3 key areas: 1) Acquisition — What are we doing to drive top-line revenue? The new faces. 2) Retention — What are we doing…
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"If only we had MORE LEADS" 👆 Mindset of a SaaS brand that’s lost touch with marketing. A brand that’s hit the PANIC button, and now seeks…
"If only we had MORE LEADS" 👆 Mindset of a SaaS brand that’s lost touch with marketing. A brand that’s hit the PANIC button, and now seeks…
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Most marketers suffer from imposter syndrome. But if you REALLY want to send them over the edge… Ask them: — “What can we do to get revenue up this…
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