Dave Chaffey

An in-depth guide to all aspects of Internet marketing strategy, planning and implementation suitable for marketing managers and directors. A popular textbook in universities worldwide and in the UK, the recommended course book for marketing professionals studying the Chartered Institute of Marketing Diploma in Digital Marketing and the Diploma in Digital Marketing from the Institute of Direct Marketing. I wrote the first edition in 2000, and with the 6th edition.

We believe that marketing models are powerful tools to aid thinking when reviewing strategic options and selecting the best future direction for a company. Yet some are not well known or misused – we wanted to share these classic models for students and professionals to apply.

With so many different planning tools available it can be difficult to known which is the best to use in which situation. We created this free guide to help today’s marketers apply our pick of the most popular… Show more

We believe that marketing models are powerful tools to aid thinking when reviewing strategic options and selecting the best future direction for a company. Yet some are not well known or misused – we wanted to share these classic models for students and professionals to apply.

With so many different planning tools available it can be difficult to known which is the best to use in which situation. We created this free guide to help today’s marketers apply our pick of the most popular established frameworks for their decision making.

Our free Essentials Marketing Models guide features:

* A simple explanation and diagram for each model
* Examples of how, when and why to use the models
* What to watch for and best practice tips
Show less

Designed to help managers review the impact and opportunities in their organisations or their clients for Ecommerce and Ebusiness. Created to support students following a specialist training course in e-business at postgraduate or undergraduate level. Includes many European and international case studies from the Financial Times relevant to European students. First published in Aug 2002 and with the 6th edition in 2014 widely adopted for many new courses worldwide.

We believe that marketing models are powerful tools to aid thinking when reviewing strategic options and selecting the best future direction for a company. Yet some are not well known or misused – we wanted to share these classic models for students and professionals to apply.

With so many different planning tools available it can be difficult to known which is the best to use in which situation. We created this free guide to help today’s marketers apply our pick of the most popular… Show more

We believe that marketing models are powerful tools to aid thinking when reviewing strategic options and selecting the best future direction for a company. Yet some are not well known or misused – we wanted to share these classic models for students and professionals to apply.

With so many different planning tools available it can be difficult to known which is the best to use in which situation. We created this free guide to help today’s marketers apply our pick of the most popular established frameworks for their decision making.

Our free Essentials Marketing Models guide features:

* A simple explanation and diagram for each model
* Examples of how, when and why to use the models
* What to watch for and best practice tips
Show less

A professional's guide to e-marketing planning and practice. Developed to support the Certificate and Diploma qualifications from The IDM and Chartered Institute of Marketing. Now in it's 4th edition.

I authored these in-depth guides to digital tactics since I wanted to share best-practice in more detail than is possible within the books. Since 2010 I am focusing on creating new content for Smart Insights.