Diana Lopes

Diana Lopes

London, England, United Kingdom
4K followers 500+ connections

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About

A curious and rigorous strategic thinker, I solve problems big and small, always seeking…

Activity

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Experience

  • MullenLowe UK Graphic

    MullenLowe UK

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    London, United Kingdom

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    London, United Kingdom

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    São Paulo Area, Brazil

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    Orlando, Florida Area

Education

  • Pontifícia Universidade Católica de São Paulo Graphic

    PUC-SP

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    Psychoanalytic Semiotics is the study of the effects of social signs in the human psyche.

    By studying the human experience and its cultural production, one can observe the presence of defence mechanisms and underlying meanings and identify patterns and hypotheses.

    Research graduate programme strongly underpinned by the works of Freud, Jacques Lacan and Charles Sanders Peirce.

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    - Minor in International Business.
    - Research scholar: Psychoanalysis.
    - Class tutor: Psychoanalysis; Marketing.
    - Winner of the 42nd FGV-EAESP Marketing Top Fair: best NPD project of the semester.
    - Year abroad in Barcelona, Spain.

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    Marketing and Communication Studies + Advanced Spanish course

Volunteer Experience

Courses

  • Anthropology and Ethnographic Research applied to Planning

    APG Brazil

  • Audience Definition and Media Strategy

    Ipsos / ESPM

  • Basic Photography

    Scuola Riguardare

  • Coolhunting

    Espacio Buenos Aires

  • Digital Acceleration Master Class

    Hyper Island

  • Image, Style and Identity

    MAM São Paulo

  • Narrative Techniques & Storytelling

    Ariela Goldmann

  • Statistics Applied to Planning

    APG Brazil / ESPM

Honors & Awards

  • Cannes Lions

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    2022 - Silver in Print - Mercado Livre Iconic Kisses
    2022 - Bronze in Film - Mercado Livre Iconic Kisses
    2022 - Bronze in Brand Experience/Activation - Mercado Livre Iconic Kisses
    2017 - Bronze in Health/Film - Whiskas Iris & Thula
    2014 - Gold in Innovation - Fiat Live Store
    2014 - Bronze in Media - Fiat Live Store

  • Clio

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    2022 - Silver in PR; cause-related - Mercado Livre Iconic Kisses
    2022 - Silver in Film Craft: cinematography - Mercado Livre Iconic Kisses
    2022 - Bronze in OOH: Poster - Mercado Livre New Iconic Kisses
    2022 - Bronze in Film Craft: Direction - Mercado Livre New Iconic Kisses
    2022 - Bronze in Film; long form - Mercado Livre New Iconic Kisses
    2022 - Bronze in Audio; Artificial Intelligence - Mercado Livre Goal 335
    2019 - Silver in Sports; best integrated campaign - Visa World Cup…

    2022 - Silver in PR; cause-related - Mercado Livre Iconic Kisses
    2022 - Silver in Film Craft: cinematography - Mercado Livre Iconic Kisses
    2022 - Bronze in OOH: Poster - Mercado Livre New Iconic Kisses
    2022 - Bronze in Film Craft: Direction - Mercado Livre New Iconic Kisses
    2022 - Bronze in Film; long form - Mercado Livre New Iconic Kisses
    2022 - Bronze in Audio; Artificial Intelligence - Mercado Livre Goal 335
    2019 - Silver in Sports; best integrated campaign - Visa World Cup 2018

  • D&AD

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    2022 - Graphite Pencil in Film/Cinematography - Mercado Livre Iconic Kisses
    2022 - Wood Pencil in Film/Direction - Mercado Livre Iconic Kisses
    2014 - In-Book in Website - Fiat Live Store
    2014 - In-Book in Tools & Utilities - Fiat Live Store

  • Effie Awards

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    2021 - Gold in Branded Content - Mercado Livre Iconic Kisses
    2021 - Silver in Seasonal Marketing - Mercado Livre Iconic Kisses
    2015 - Silver in Financial Services - Visa Platinum
    2014 - Silver in Financial Services - Visa Platinum
    2014 - Gold in Launchings - Fiat Live Store
    2014 - Silver in Services - Fiat Live Store

  • Marketing Society Brave Awards

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    2023 - Winner, Best Scale-up Business - Madrí Excepcional
    2023 - Highly Commended, Successful & Effective Partnership - Madrí Excepcional
    2019 - Shortlist, Customer Insight - Visa World Cup
    2019 - Shortlist, Digital Marketing - Whiskas KIT

  • WARC

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    2020 - WARC 100, Effectiveness - Whiskas KIT
    2019 - WARC Awards - Effective Content Strategy, Gold & Long-term special award - Whiskas KIT
    2018 - WARC Awards - Effective Content Strategy, Bronze - Whiskas Kitten Kollege
    2015 - WARC 100, The world’s 100 best marketing campaigns - Fiat Live Store

  • Webby Awards

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    2015 - Gold in Advertising & Media - Auto - Fiat Live Store

  • YouTube Works

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    2019 - Winner; best long-term effectiveness - Whiskas KIT

  • Young Lions Brazil

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    2014 - Shortlist in the Planning category

Languages

  • English

    Native or bilingual proficiency

  • Portuguese

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

  • French

    Limited working proficiency

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