Dan Leach

Dan Leach

PR & Communications Consultant (freelance)

Eton, England, United Kingdom
500+ connections

About

Freelance communications consultant, specialising in PR and communications, partner / sponsorship activation and media operations.

Working predominantly in the sport sector; experience ranges from creating and implementing multi-market comms campaigns on behalf of global brands, to delivering Media Centre Operations at major sporting events.

Well connected, with 25+ years in the industry. Expertise extends beyond public and media relations, to include sponsorship activation, comms strategy, issue / reputation management, event planning and delivery, and more.

Whether working independently or heading up a team, I remain actively involved with client programmes, developing and delivering campaigns to help brands connect with their audiences.

An excellent reputation, with a proven track-record of delivering for global brands, governing bodies and Blue Riband sporting events: The FIA, Formula 1, Motorsport UK, the Formula 1 British Grand Prix, The DP World Tour, World Rugby*, BMW, PlayStation (Global and UK), McLaren Racing*, Gallagher (Women In Rugby)*, Amazon Web Services*, Arrow Electronics*, J.Lindeberg*, PETRONAS (Title Partner of the MERCEDES AMG PETRONAS Formula One Team), Silverstone Circuit, T-Mobile (partnership with The FA) and more.

A trustworthy, entrepreneurial and commercially aware professional, with broad experience, a far-reaching network and extensive skill set.

* working as a long-term consultant with global sports marketing agency, rEvolution World

Activity

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Experience

  • Freelance Consultant / Director

    Stretch International

    - Present 6 years

    Eton, Berkshire, United Kingdom

    The BMW PGA Championship (2013 to date) – working with both the European Tour and BMW. Conceptualisation, management and delivery of traditional, experiential and digital campaigns to engage audiences (existing and new) with The Tour’s flagship event.

    National Press Officer for the FIA Formula 1 British Grand Prix (2015 to date) – working with motorsport governing bodies, The FIA and Motorsport UK. Managing media accreditation and media centre operations for the UK’s premier motor sport…

    The BMW PGA Championship (2013 to date) – working with both the European Tour and BMW. Conceptualisation, management and delivery of traditional, experiential and digital campaigns to engage audiences (existing and new) with The Tour’s flagship event.

    National Press Officer for the FIA Formula 1 British Grand Prix (2015 to date) – working with motorsport governing bodies, The FIA and Motorsport UK. Managing media accreditation and media centre operations for the UK’s premier motor sport event.

    Sony Interactive Entertainment Europe (2017 to date) – International media launch of Gran Turismo Sport for PlayStation in Modena, Italy. Management and implementation of a multi-experience, multi-venue, two-day launch, for over a hundred media from 15 markets. Launch activities ranged from eSports tournaments, gaming sessions and supercar driving experiences, to launch presentations, interview sessions and a gala dinner / party.

    Esports - supporting event management and delivery of the annual Gran Turismo World Series. In November, Polyphony Digital Inc and PlayStation hosted the 2018 World Finals in Monaco. The best gamers, who had qualified through regional finals in the Asia/Oceania, Europe/Middle East/Africa, and the Americas regions, gathered in Monaco to find out who is the best in the world.

  • HPS Jardine Graphic

    Associate Director

    HPS Jardine

    - 5 years 11 months

    Marlow, Bucks

    The BMW PGA Championship (2013 to date) – working with both the European Tour and BMW. Conceptualisation, management and delivery of traditional, experiential and digital campaigns to engage audiences (existing and new) with The Tour’s flagship event.

    Sony Interactive Entertainment Europe (2017 to date) – International media launch of Gran Turismo Sport for PlayStation in Modena, Italy. Management and implementation of a multi-experience, multi-venue, two-day launch, for over a hundred…

    The BMW PGA Championship (2013 to date) – working with both the European Tour and BMW. Conceptualisation, management and delivery of traditional, experiential and digital campaigns to engage audiences (existing and new) with The Tour’s flagship event.

    Sony Interactive Entertainment Europe (2017 to date) – International media launch of Gran Turismo Sport for PlayStation in Modena, Italy. Management and implementation of a multi-experience, multi-venue, two-day launch, for over a hundred media from 15 markets. Launch activities ranged from eSports tournaments, gaming sessions and supercar driving experiences, to launch presentations, interview sessions and a gala dinner / party.

    Sony Interactive Entertainment UK (2016 to date) – Implementation and promotion of UK Sponsorship Award winning PlayStation Schools’ Cup. With the objective of with helping PlayStation to ‘Win Back The Playground’, the grassroots football campaign, in partnership with the English Schools’ FA, has attracted over 2,000 school team entries, giving over 150,000 pupils the opportunity to represent their school in a high-profile national football tournament.

    PETRONAS (2015 season) – global PR communications and digital content programme, implementing strategy to maximise PETRONAS’s title partnership with the MERCEDES AMG PETRONAS Formula One Team.

    Used F1 as a platform to promote both the brand and its ‘Winning Formula’ to global audiences, through media and digital content. Multi-market activation, engaging and supporting global markets with the partnership.

    National Press Officer for the FIA Formula 1 British Grand Prix (2015 to date) – working with motorsport governing bodies, The FIA and MSA. Managing media accreditation and media centre operations for the UK’s premier motor sport event.

  • Jardine International Graphic

    Account Manager / Account Director

    Jardine International

    - 9 years 9 months

    Eel Pie Island, Twickenham

    Silverstone Circuit (2003 to date) - raising the profile of the UK’s premier motorsport venue. Driving awareness and ticket sales for the Formula 1 British Grand Prix and other halo events; crisis and reputation management, including strategic communications surrounding the future of the British Grand Prix.

    BMW Motorrad UK (2007 to date) - comprehensive media relations service, launching and promoting road bikes. Overseen significant brand shift and impressive growth in market share.

  • Account Executive / Account Manager

    Jardine PR

    - 5 years 6 months

    Kingston-upon-Thames, Surrey / Great Portland Street, London

    One 2 One / T-Mobile (1998 to 2003) – maximising assets and player appearances to promote football partnership with The FA, England, Everton and Rotherham United.

    Grassroots campaigns – One 2 One / T-Mobile’s ‘Disability Counts’ and ‘Voice for the Fans’ initiatives at European Championships, World Cups and Disability World Cups.

    Brand migration from One 2 One to T-Mobile.

    Network Q RAC Rally / Wales Rally GB (1997 to 2001) – promoting Britain's round of the FIA World…

    One 2 One / T-Mobile (1998 to 2003) – maximising assets and player appearances to promote football partnership with The FA, England, Everton and Rotherham United.

    Grassroots campaigns – One 2 One / T-Mobile’s ‘Disability Counts’ and ‘Voice for the Fans’ initiatives at European Championships, World Cups and Disability World Cups.

    Brand migration from One 2 One to T-Mobile.

    Network Q RAC Rally / Wales Rally GB (1997 to 2001) – promoting Britain's round of the FIA World Rally Championship; management of manufacturer-led Rally Show and Live Action Arena.

Education

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