Dr Chris Arnold
Thought Architect. Specialist in Creativity, Innovation, Ethical Marketing, Branding, Social Impact Strategy. Public Speaker. My 3 agencies: My Social Impact / Creative Orchestra / CONNECT2
London, England, United Kingdom
7K followers
500+ connections
About
I have a passion for creativity and culture, and community. But also to make a difference. On my CV is Advertising, Brand Marketing, Ethical Marketing, Community Marketing (B2C2), Cause-Related Marketing. Connecting brands to community via purpose.
For business - Agile Adaption, Innovative Strategic Thinking. Talks and workshops that actually make you think. Champion of Neurodiversity in business thinking (especially dyslexic talent) - we actually do THINK DIFFERENTLY (Steve Jobs, Bill Gates, Richard Branson...) Co-Founder of Dyversity Lab - a global collective of diverse thinkers, who want to use their ability to think differently to make a difference.
Big on ethics and community.
Author of Ethical Marketing & The New Consumer. FLIP - Unthink Everything You Know. In pipeline, Why Doing Good is Good Business (aka Brands That Actually Give a F***).
Fav quotes: "If you follow conventional thinking, all you'll ever be is conventional."
Driven by the passion for change and making a difference.
Articles by Dr Chris
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Can gambling have a positive social impact?
Can gambling have a positive social impact?
By Dr Chris Arnold
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Culture + Creativity has a significant positive social impact. So why isn’t it getting the attention of our politicians?
Culture + Creativity has a significant positive social impact. So why isn’t it getting the attention of our politicians?
By Dr Chris Arnold
Contributions
Activity
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Great ad. Love the line Let's Fact Back.
Great ad. Love the line Let's Fact Back.
Shared by Dr Chris Arnold
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> THINK OUTSIDE THE ESG TICK-BOX. I am on a mission to change how we approach ESGs. And especially the S. "To think differently to make a real…
> THINK OUTSIDE THE ESG TICK-BOX. I am on a mission to change how we approach ESGs. And especially the S. "To think differently to make a real…
Shared by Dr Chris Arnold
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> I am on a mission to change how we approach ESGs. And especially the S. To get companies to be more innovative and inspiring in their approach. To…
> I am on a mission to change how we approach ESGs. And especially the S. To get companies to be more innovative and inspiring in their approach. To…
Shared by Dr Chris Arnold
Experience
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Creative Strategist / Social Impact & Ethical Marketing Specialist
Creative Orchestra / My Social Impact / CONNECT2
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CONNECT2 Community Engagement
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Strategist, Creative, Ethical Consumer Marketing & Community specialist Connect2/Creative Orchestra
CONNECT2 Community Engagement
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Founder/Head Of Strategy
The DYVERSITY LAB
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Creative Orchestra
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Founder
London Community Arts CIC
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Founder
H20 Walk for Water, Walk for Life
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Author
Ethical Marketing & The New Consumer
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Execitive Creative Director & Partner
BLAC
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CHAIR
DMA AGENCY COUNCIL, and also the CREATIVE COUNCIL
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Board Director
DMA
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Founder & Creative Partner
FEEL
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Creative Director & Board Director
Saatchi and Saatchi
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Creative Director
Stretch The Horizon
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Creative Director
Draft Worldwide /Saatchi & Saatchi
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Head of Art
McCann Erickson / HK McCann
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Creative Director / Group Head/ Head of Art
Alliance International / Lang Henry
Education
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Kingston University
Interior Design BAhons
Activities and Societies: Music, art, film, writing, volunteering
Ok, so you ask your tutor at foundation college what you should do and she says "interior design". "Go to Kingston, it's the best." I got in despite tough competition and not knowing a single interior designer. They liked my enthusiasm. I think I was just a good salesman. Not really my thing interior design but discovered advertising instead there. Ran numerous activities including the Musical Union, wrote for the rag and helped organise events.
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Hornsey College of Art
Foundation degree Design and Applied Arts 1
Activities and Societies: The legendary art school was unlike any other. Besides art and design, I was Entertainments Officer and organised gigs, films, events. An amazing experience. Then went on to KIngston - that was a big mistake! But met lots of interesting people. Was a great honour to present a talk a few years ago on the legendary art school in its peak in the 60s (way before my time) and how it became famous for its legendary sit in. I now live just a mile from the old college in Crouch End (now a school).
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Institute of Corporate Responsibility & Sustainability (ICRS)
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William Ellis School
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Activities and Societies: Music, film, writing, art.
Interesting 6th form. Did Maths, Economics and Art. My teachers could never get their head around that combination. Organised gigs, wrote for the school magazine, got involved in almost everything except the drugs - not my scene but it was rampant at the school (too many bored wealthy rich kids). Unlike my boarding school we had freedom.
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Solihull School
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Activities and Societies: Music, film, writing, art.
AN INTERESTING EXPERIENCE. CLIMBED BUILDINGS. PLAYED GUITAR. DID LOTS OF CREATIVE STUFF. ALMOST GOT EXPELLED FOR BEING A MAVERICK. DYSLEXICS WEREN'T UNDERSTOOD. THE WRITING WAS ON THE WALL (EXCEPT I DIDN'T PAINT IT ON THERE)
Licenses & Certifications
Volunteer Experience
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Artistic Director of the Crouch End Festival
London Community Arts CIC
Arts and Culture
I am passionate about community, combined with my passion for creativity, I co-founded the Crouch End Festival, now the UK's biggest community arts festival. The festival lasts 10 days, has over 200 performers, 60 venues and 15 different creative categories. I also manage the marketing, social media and sponsorship. As well as putting on a few of my own events like Uf-Beat, an avant-guard music night and Drastic Plastic, a recycling art project for kids. It brings me into contact with schools…
I am passionate about community, combined with my passion for creativity, I co-founded the Crouch End Festival, now the UK's biggest community arts festival. The festival lasts 10 days, has over 200 performers, 60 venues and 15 different creative categories. I also manage the marketing, social media and sponsorship. As well as putting on a few of my own events like Uf-Beat, an avant-guard music night and Drastic Plastic, a recycling art project for kids. It brings me into contact with schools, churches, the community and a wide range of artists and creative organisations. We support a lot of new creatives and do a lot of work with young people. We now also consult with other community groups and councils, advising them on festival, markets, the 3 Cs - Community + Culture + Commerce.
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Artistic Director of The Intimate Space
The Intimate Space, St Mary's Tower
- Present 8 years 3 months
Arts and Culture
The Intimate Space is based in the 500-year-old St Mary's Tower in Hornsey, N London. It's known as one of London's "smallest but coolest" venues. We especially encourage fringe, young people to perform, first time performers, as well as professionals to use the space. We also run special events to bring the local community together.
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Community Advisor
The Hornsey Initiative
- Present 6 years 7 months
Arts and Culture
I work as an advisor on community, culture and arts to the church group, which is part of the Diocese of London. I also sit on the PCC and am an associate governor of one of the local schools. The HI is all about building community and engaging different diverse groups.
Publications
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FLIP - Unthink Everything You Know
TBC
FLIP challenges conventional thinking. It brings together all those ideas, thoughts, exercises and workshops plus lots of new ideas, analysis and techniques to create a guide to thinking differently in business and creativity. From a neurodiverse thinker and creative director, business startegist, this is a book for anyone feeling challenged. No waffle. No bull. No pretentious gimmicks. Solid ideas that you can use and apply to think differently, to challenge conventional thinking, to think…
FLIP challenges conventional thinking. It brings together all those ideas, thoughts, exercises and workshops plus lots of new ideas, analysis and techniques to create a guide to thinking differently in business and creativity. From a neurodiverse thinker and creative director, business startegist, this is a book for anyone feeling challenged. No waffle. No bull. No pretentious gimmicks. Solid ideas that you can use and apply to think differently, to challenge conventional thinking, to think beyond the every day and to be an agile thinker.
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Ethical Marketing & The New Consumer
The book has been described as' the best book on the area of green & ethical marketing' as it covers all aspects of ethics, not just green. Written with little jargon, but full of tools and insights, it's perfect for both experience marketing directors & managers, marketing consultants, business & marketing students and even small business entrepreneurs. It'll open your eyes and take you beyond the media myths.Would be a good read for governments as well, maybe then they'd get it right!
Other authors -
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Ethical Marketing & The New Consumer
Wileys
The book has been described as' the best book on the area of green & ethical marketing' as it covers all aspects of ethics, not just green. Written with little jargon, but full of tools and insights, it's perfect for both experience marketing directors & managers, marketing consultants, business & marketing students and even small business entrepreneurs. It'll open your eyes and take you beyond the media myths.Would be a good read for governments as well, maybe then they'd get it right!
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WHY WOMEN SHOP ON VENUS AND MEN SHOP ON MARS
Creativeo
An insights guide to how women think. Shockingly, 91% think advertising doesn't connect with them.
Organizations
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Institute of Corporate Responsibility & Sustainability
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Marketing Society, DMA. FSB, IoD, D&AD.
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Recommendations received
15 people have recommended Dr Chris
Join now to viewMore activity by Dr Chris
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> "To make a real difference you need to think differently." Your ESGs should be more than just a series of tick-box tokenisms and…
> "To make a real difference you need to think differently." Your ESGs should be more than just a series of tick-box tokenisms and…
Shared by Dr Chris Arnold
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This is genius. SPACE AYE (originally started life as Spelfie) is a pioneer within the space tech industry, thanks to Chris Newlands. So often…
This is genius. SPACE AYE (originally started life as Spelfie) is a pioneer within the space tech industry, thanks to Chris Newlands. So often…
Shared by Dr Chris Arnold
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NEXT Wednesday 28th, 4pm (UK) on MeetUp. We'll bring you up to speed on social impact, we'll be looking at how to turn purpose into profit and…
NEXT Wednesday 28th, 4pm (UK) on MeetUp. We'll bring you up to speed on social impact, we'll be looking at how to turn purpose into profit and…
Shared by Dr Chris Arnold
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> Supercharge the S in your ESGs. How to turn purpose into profit. We'll also be looking at Social Impact marketing and why it out performs green…
> Supercharge the S in your ESGs. How to turn purpose into profit. We'll also be looking at Social Impact marketing and why it out performs green…
Shared by Dr Chris Arnold
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Top 100 Marketing Influencers of 2024? Who? Me? 😳 I was surprised to be on this list alongside some amazing and inspiring people. I’m not working…
Top 100 Marketing Influencers of 2024? Who? Me? 😳 I was surprised to be on this list alongside some amazing and inspiring people. I’m not working…
Liked by Dr Chris Arnold
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> A sampler session of my new talk HOW TO SUPERCHARGE THE S IN YOUR ESGS. A fast-track masterclass in Social Impact. (Exclusive only to those who…
> A sampler session of my new talk HOW TO SUPERCHARGE THE S IN YOUR ESGS. A fast-track masterclass in Social Impact. (Exclusive only to those who…
Shared by Dr Chris Arnold
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