Dr Chris Arnold

A former Creative Director and senior board director of Saatchi & Saatchi.
Business + marketing advisor.
Strategist, creative and innovative thinker.
Dyslexic - so seeing things differently is natural.
Author of Ethical Marketing & The New Consumer / FLIP unthink everything you know / Why Women Shop on Venus and Men Shop on Mars.
Motivational and thought provocative + inspirational public speaker / writer / presenter / workshop facilitator.
Specialists in marketing ethics /… Show more

A former Creative Director and senior board director of Saatchi & Saatchi.
Business + marketing advisor.
Strategist, creative and innovative thinker.
Dyslexic - so seeing things differently is natural.
Author of Ethical Marketing & The New Consumer / FLIP unthink everything you know / Why Women Shop on Venus and Men Shop on Mars.
Motivational and thought provocative + inspirational public speaker / writer / presenter / workshop facilitator.
Specialists in marketing ethics / consumer communities / crowd psychology / community engagement and strategies (B2C2).
Never afraid to challenge conventional thinking.
My sideline - inspiring young people to achieve their potential. Show less

Pleased to be working with MY SOCIAL IMPACT, a unique specialist consultancy that helps brands and organisations to: define their Social Purpose, measure their Social Values and make a positive Social Impact. From people to communities to society, MSI are experts in supercharging the “S” in ESG's and measuring it.
There are few stuffy old companies measuring social values but MSI goes further and brings a dynamic edge to the marketplace. They connect the E in your ESGs with the consumer… Show more

Pleased to be working with MY SOCIAL IMPACT, a unique specialist consultancy that helps brands and organisations to: define their Social Purpose, measure their Social Values and make a positive Social Impact. From people to communities to society, MSI are experts in supercharging the “S” in ESG's and measuring it.
There are few stuffy old companies measuring social values but MSI goes further and brings a dynamic edge to the marketplace. They connect the E in your ESGs with the consumer. Research shows that delivering a positive Social Impact makes a far bigger impression on consumers than tick-box environmental tokenism, like NetZero.
MSI also looks at and measures the Social Impact of more than just brands - what Social Impact do driverless cars have on the local community? Read the article on the MSI Linkedin page. It's surprising.
Always ambitious, MSI are working on a project app that will allow you to measure your own Social Values and Social Impact. A first.
So if you are a CEO, MD, in the C-Suite and want to know how your company can make a real difference to people, communities and society, make contact. Show less

A global collective of high achievers, diverse tinkers, wanting to use the power of thinking to solve the world's biggest problems. We think differently. We see things differently. We solve problems differently.
www.dyversitylab.com

Specialist in organising community engagement events and runs the UK's biggest community arts festival and London's smallest fringe venue, The Intimate Space.

NED / Agile Adapter / Trend Advisor / Creative & Marketing

H20 Walk for Water, Walk for Life is a social idea that is an 'open platform' fundraising site for water projects in Africa. You do the walk. You decide who to give to. We just came up with the big idea. You walk between a place starting with H to a place starting with O. Home to office. Holborn to Old Street. Hampstead to Orlando (if you can walk on water). Up to you.

Expert, advisor and writer on all aspects of ethical marketing. Weekly writer of the ethical blog on Brand Republic. Advisor and featured in episodes of Unwrapped and other TV programmes.

Founder of Barradale Arnold Leagas Campbell. Ron Leagas was the founder of Leagas Delaney and the former MD of Saatchi & Saatchi in its glory days - he has some tales to tell!
BLAC was formed out of a merger between FEEL and the EDGE. But we decided to relaunch as if we were starting from scratch.
It was exciting and you actually had your name on a plate by the front door. So cool.
We did some great work, won a good few awards and created a great creative department. Life was sweet… Show more

Founder of Barradale Arnold Leagas Campbell. Ron Leagas was the founder of Leagas Delaney and the former MD of Saatchi & Saatchi in its glory days - he has some tales to tell!
BLAC was formed out of a merger between FEEL and the EDGE. But we decided to relaunch as if we were starting from scratch.
It was exciting and you actually had your name on a plate by the front door. So cool.
We did some great work, won a good few awards and created a great creative department. Life was sweet. And we were in the middle of Soho.
But personal differences in beliefs and values are the most common failing of agencies. Agencies are very similar to bands, as you get successful the chances of a breakup get greater. Two of the directors fell out. The result was the agency divorced - we split it down the middle. Two partners went one way, two the other. There was no winner.
Onward and upwards, Victoria and I, with a few of the creatives, thought about what next? What about an agency that employed a mix of different creative types, not just adlanders? An orchestra of creative minds? Show less

I chaired the Agency Council for 3 years made up of MDs from top agencies.
I chaired the Creative Council for 3 years made up of top creative directors.
We developed policy, insights and events.
I was also a board member of the DMA, Europe's biggest marketing trade body.

Help drag the DMA into the 20th century. Came up with endless ideas. Including changing the D to Digital. They laughed at the idea at the time.

UK's first creative agency specialising in ethical marketing. This was the first agency I set up after leaving Saatchi & Saatchi. What an adventure! Ambitious, bold, brave and very naive, the 3 of us were preparing to take over the world. A new creative agency, that believes in ethical marketing. We were hot and rockin'. Watch out BBH!
A week later reality sets in and you realise all those mates and old clients, who promised you work, don't deliver. You are working out of a mate's 1950's… Show more

UK's first creative agency specialising in ethical marketing. This was the first agency I set up after leaving Saatchi & Saatchi. What an adventure! Ambitious, bold, brave and very naive, the 3 of us were preparing to take over the world. A new creative agency, that believes in ethical marketing. We were hot and rockin'. Watch out BBH!
A week later reality sets in and you realise all those mates and old clients, who promised you work, don't deliver. You are working out of a mate's 1950's office (the unused one in a corner that smells of cleaning chemicals) in Islington with one phone and 2 computers.
But by luck, 6 weeks in I met our first paying client. Stuart worked for Traidcraft, they wanted to do a campaign to raise £5m in share options. No one, including City experts, thought they could. I did.
And we did. Because we think differently. We got a massive bonus for hitting target and invested it into a new funky office and staff. And more phones. And a sandwich maker.
All went well - we landed lots of interesting accounts and lots of charities. Did great work.
But then the two other partners got into a conflict. One left. The other lost the plot and I finally had to show him the exit.
We have some amazing new prospective clients, AOL, Golden Wonder, and more. But a thin management team. My mentor, the legendary Ron Leagas was running the Edge. Great management team, good planning, poor creative department. So we decided to merge to form BLAC. Show less

Was hired by Tamara Ingram to help S&S become a more integrated agency (digital was just starting to explode). Worked under Dave Droga (ECD) and alongside John Pallant (fellow CD). Fascinating times. Did lots of great work. Lots of fun but lots of backstabbing too.

Helped establish STH as a creative agency, won loads of awards, raised its profile and helped raise its sale value through the roof. Sold for £5m to Mosaic Group who went bust 2 years later because it over-extended itself. But following the sale I was headhunted by Saatchi & Saatchi, so left. That's advertising for you!!

Originally hired by Saatchi & Saatchi to create a truly integrated agency in London. Later Howard Draft bought it out of Cordiant, an amazing man, and renamed it Draft Worldwide, taking it to a position of being one of the biggest direct agency groups in the world. Was offered the top job in New York but too British to move there. So I moved on.

Went there with Toby Talbot (we had already worked together for 3 years) to escape Max Henry. Talbot relocated to New Zealand afterward and has done very well for himself. That was interesting times! Not the best, our boss was in his 50's, utterly uncreative but devious. He hitched up with his 22 year old goddaughter - for real. And then gave her a job in the office. He said if you don't like it, leave! So I did. As did others.

Worked at Alliance International with Toby Talbot. We did some great award-winning work. It was a really good agency, a great planning dpt and great creative ethos. Just didn't have
a sexy image. Stuart our creative director was very good and was a pioneer in adopting Macs - we all got one. We did the award-winning Femindom campaign there, JOHNNY HAS HAD A SEX CHANGE, and many others.
Sadly, Alliance merged with Lang Henry, which has bugger all awards. Jennifer Lang was great, dynamic… Show more

Worked at Alliance International with Toby Talbot. We did some great award-winning work. It was a really good agency, a great planning dpt and great creative ethos. Just didn't have
a sexy image. Stuart our creative director was very good and was a pioneer in adopting Macs - we all got one. We did the award-winning Femindom campaign there, JOHNNY HAS HAD A SEX CHANGE, and many others.
Sadly, Alliance merged with Lang Henry, which has bugger all awards. Jennifer Lang was great, dynamic, smart, and a progressive MD. Unlike Max, the CD. A dinosaur and a drunk. He didn't want us there. The first day after the merger he told us to "fuck right off". Nice guy! Tried to punch up Ron our Media Director. We had no desk for two weeks. Came in one day to find my Mac gone and a pad and pen on my desk with a note from Max. He should have signed it 'Drunkosaurus'.
Every Friday afternoon we'd have to stop what we were doing to have a drink with Max. Who was pissed by this time. I put low-alcohol beers in the fridge - he was not happy - he threw them all in the bin. As they say, drunks never like to drink alone.
We did manage to do some great award winners - FPA, Wales Tourist Board - despite Max's attempts to kill off everything we did.
Lang Henry was later taken over by Saatchi & Saatchi to get Jennifer back. They dumped Max.
Previously had worked at McCanns, Chetwynd Haddons and Midas. Show less