About
As a results-driven strategic marketing executive and CMO, I build global brands and…
Articles by Sarah
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Inspiration and a 'gift with purchase'.
Inspiration and a 'gift with purchase'.
By Sarah Thomas Ph.D.
Contributions
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What do you do if your team is resistant to receiving feedback?
I've always found the best way to encourage others to reflect on their own strengths and weaknesses is to be open about mine. To share 360 degree feedback I have received or project feedback received. To give a balanced perspective on what I took from that, and any changes I did or didn't make. We all have growth areas and listening to feedback - both good and bad - is something I encourage all my leaders to be open to. You can choose what you take on board ultimately but our greatest areas of growth sometimes come from reflecting on the feedback of others. Perception is often other people's reality so its important to understand. Lead by example.
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What do you do if your boss is constantly micromanaging your influencer marketing efforts?
Ask why and peel the onion to really understand the route cause for the need to micromanage and exert a level of control. Building understanding (versus assuming its there), showing examples of what good looks like and being clear on results to expect coupled with active communication are key to addressing the concerns.
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What do you do if your boss is constantly micromanaging your influencer marketing efforts?
Demonstrating proven results and impact is key in building trust. You need to showcase the art of the possible and make it real. I've always found a little healthy competition between peers can also help. When they see what others are doing successfully you can often turn the sceptic into an advocate
Experience
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Education
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University of Warwick
I returned to Warwick in 1993 and the Novartis Research Institute in Vienna, Austria to research my PhD, which examined the HIV virus protein functionality with a view to identifying new targets for HIV gene therapy. It was an exciting time for HIV research although sadly in the midst of the AIDS epidemic. It was a fun and intellectually challenging time in my life.
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A four-year degree that included a one-year placement in industry. I was lucky enough to complete my year at what was then the Sandoz (now Novartis) Research Institute in Vienna, Austria.
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My secondary school education from age 11-18 was spent at Portsmouth High School for Girls in Southsea, Hampshire, UK where I completed my ‘O’ and ‘A’ levels.
Volunteer Experience
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Brand Advisory Board Member
World Media Group
- Present 1 year 1 month
Arts and Culture
The Brand Advisory Board is a group of key client influencers in high-level leadership roles covering the main industry sectors who meet during the year to share their valuable insight and vision.
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Deputy Chair, Board Of Trustees (Current)
Montessori St Nicholas Charity
- Present 5 years 5 months
Education
Deputy Chair of Board of Trustees. Trustee with advisory capacity primarily focused around Marketing & Communications.
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Voice of Maiden Factor (Current)
THE MAIDEN FACTOR
- Present 4 years 1 month
Education
Empower a girl. Change the World. Maiden’s mission is supporting and working with community programmes all over the world which empower and enable girls into education.
https://www.themaidenfactor.org/
As a Voice of The Maiden Factor project my role is that of an ambassador, coming together with the other voices with the common goal of generating awareness of the importance of girls’ education and championing solutions to enable access to education for girls currently denied this…Empower a girl. Change the World. Maiden’s mission is supporting and working with community programmes all over the world which empower and enable girls into education.
https://www.themaidenfactor.org/
As a Voice of The Maiden Factor project my role is that of an ambassador, coming together with the other voices with the common goal of generating awareness of the importance of girls’ education and championing solutions to enable access to education for girls currently denied this human right.
https://www.themaidenfactor.org/ambassadors
The iconic yacht, Maiden, carried the first all-female crew to ever sail around the world when Tracy Edwards MBE skippered her in the 1989/90 Whitbread Round the World Race. Maiden won two of toughest legs and placed second overall; the best result for a British Yacht since 1977 and unbeaten to this day. Maiden was sold after the race. The yacht was discovered in disrepair in 2014 in the Indian Ocean and restored. The Maiden Factor Foundation was then set up by Tracey with a mission of ‘inspiring and empowering women and girls to reach their potential through education and bringing awareness of gender inequality, specifically for disenfranchised women and girls globally with no access to education, to give them the fighting chance they deserve’.
The Maiden Factor Foundation activities are held in ports of call around the world with the iconic yacht, Maiden. The Maiden team are hoping to restart their round the world tour in 2021. -
Women's Development Board Member
MicroLoan Foundation
- 2 years 3 months
Economic Empowerment
Member or Women's Development Board supporting Microloan Foundation Fundraising Initiatives.
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London Branch Board Member
Dress for Success Worldwide
- 3 years 1 month
Economic Empowerment
Board Member for London branch of a global charity focused on empowering women to thrive in work and life.
https://www.dressforsuccessgl.org/
Publications
Languages
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German
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Organizations
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Chief
Founding Member
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The CMO Club
Member
The CMO Club is the worlds most engaged and inspired community of senior marketing executives who help each other solve their biggest challenges within a candid, trusted and sharing environment. The CMO Club was created for the unique purpose of bringing heads of marketing together in a private, exclusive environment of openness, & contribution that enables them to be more valuable and inspired revenue generators, leaders, marketers, and officers. The CMO Club was founded in 2007 by seasoned…
The CMO Club is the worlds most engaged and inspired community of senior marketing executives who help each other solve their biggest challenges within a candid, trusted and sharing environment. The CMO Club was created for the unique purpose of bringing heads of marketing together in a private, exclusive environment of openness, & contribution that enables them to be more valuable and inspired revenue generators, leaders, marketers, and officers. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has more than 850 members worldwide, all heads of marketing. http://thecmoclub.com/
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The Sorority
Member
Founded by Lisa Tse, The Sorority is a private society for the world’s inspiring professional women. Bringing together the women of the future, the club is an influential circle of trusted individuals, created to foster collaboration and represent the very best of modern day women. www.thesorority.org
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