Liz Towler

Challenged with the need to translate a complex technology—one poised to disrupt blockchain—into a market-ready brand in a mere three months. This project involved the development of a comprehensive brand platform, visual system and integrated marketing launch program. We engaged the Lippincott Brand Agency, who worked in day-to-day collaboration with Digital Asset’s executive leadership and cross-functional product, marketing and design teams to deliver a compelling, market-facing… Show more

Challenged with the need to translate a complex technology—one poised to disrupt blockchain—into a market-ready brand in a mere three months. This project involved the development of a comprehensive brand platform, visual system and integrated marketing launch program. We engaged the Lippincott Brand Agency, who worked in day-to-day collaboration with Digital Asset’s executive leadership and cross-functional product, marketing and design teams to deliver a compelling, market-facing brand.

In three months, Canton Network launched at the Financial Times’ Crypto and Digital Assets Summit and quickly captured the attention of the global finance and technology industry. The brand launch generated over 500 media mentions, and a more than 200% increase in leads, doubling pipeline revenue growth. Proof that when an integrated agency and client team come together around a revolutionary product, they can deliver a powerful brand that defines the future of financial markets. Show less

The 2012 FT/Citi Ingenuity Awards, a global program recognizing those fueling urban progress in education, energy, healthcare and infrastructure, culminated in the announcement of category winners and a global winner in New York City on December 5th. The event was hosted by Francesco Vanni d'Archirafi, CEO, Citi Transaction Services, and Martin Dickson, U.S. Managing Editor, Financial Times.

Citi sponsored research initiative on what makes cities competitive and how Citi can partner with cities around the world for progress. The global launch was in New York City with Mayor Michael Bloomberg and Citi's CEO Vikram Pandit.

Introduced the first global, real-time employee brain-storming session at scale to Citi through the Ideas Jam by the Transaction Services division in partnership with IBM. This has since changed the culture for employee engagement for feedback on client insights, competitive response, employee values, ideas for innovation, etc.