Elspeth Lynn

Unbound is a fully integrated and independent creative agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and ways of traditional agencies. We make ideas that are unbound. Ideas that can go anywhere and everywhere.

We create ideas that are last. Sustainable ideas that allows for longevity. Ideas that are engaging, welcoming. That are culturally in tune. Whether it’s a social post, a TV ad, a campaign, content or an experience. Ideas that help a brand be what… Show more

Unbound is a fully integrated and independent creative agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and ways of traditional agencies. We make ideas that are unbound. Ideas that can go anywhere and everywhere.

We create ideas that are last. Sustainable ideas that allows for longevity. Ideas that are engaging, welcoming. That are culturally in tune. Whether it’s a social post, a TV ad, a campaign, content or an experience. Ideas that help a brand be what it wants and needs to be. Not what it is.

We are media agnostic. We can do above the line, below the line or through the line because we have worked at all sorts of agencies including traditional, retail, BTL, brand and digital. But we don’t like to label ourselves, because ideas need to work for any channel you need to reach your goals. First we come up with the insight and strategy, then the idea, and then a channel plan combining the best iterations of the idea in the right place for the audience.

Because the future is difficult to see, we like to pay attention to what’s going on, so we can turn on some lights. Whether it’s AI, brand partnerships with purpose, creating cultural collabs or bringing people, brands and culture together. From the big picture to the smallest touchpoint, we have created many brand platforms and have guided some of the world’s biggest brands. Covering everything from above the line campaigns, experiential, content, social, partnerships, collabs, influencers, e-commerce and retail.

Clients: Peroni Nastro Azzurro (Global), Peroni & Aston Martin F1 (Partnership), Australia Open (Partnership), Sky Atlantic (Partnership), World Women Foundation (Global), Hammerson (UK, Ireland & France), Birmingham's Bullring, Bristol's Cabot Circus, Brent Cross, Southampton's Westquay, Ireland's Dundrum, Reading's The Oracle, Marseille's Les Terrasses du Port, Paris' O'Parinor, IvyFarm: A Cultured Meat Company (Global), OneBanx, Resolver, Grolsch, Asahi Global brands. Show less

Cannes Lions Innovation Jury 2019
Campaign A-list
Eurobest Jury President 2019 - Brand experience, Activation and E-Commerce
Eurobest Jury President 2019 - Glass
Creative Shootout Jury 2020

We are about ideas that create growth.
We’re proud our positive momentum has leapt forward as we invested heavily in innovation for growth in four strategic area: enhanced creativity, data, capability and talent.
All based on a customer journey and truly finding the moments that… Show more

Cannes Lions Innovation Jury 2019
Campaign A-list
Eurobest Jury President 2019 - Brand experience, Activation and E-Commerce
Eurobest Jury President 2019 - Glass
Creative Shootout Jury 2020

We are about ideas that create growth.
We’re proud our positive momentum has leapt forward as we invested heavily in innovation for growth in four strategic area: enhanced creativity, data, capability and talent.
All based on a customer journey and truly finding the moments that matter.
In 2018 we launched “The Flagship”, an industry first, a unique retail innovations space packed with 15 future-facing technologies, is helping brands and retailers prototype and test tech that influences purchase decisions.
Our Innovation Practice and Amazon Practice have people from the worlds of tech, data and e-commerce help us come up with modern solutions.
More brands are turning to Geometry for ideas-based solutions – we landed 15 new clients and expanded our remit with existing iconic brands. Show less

I most recently was Group Creative Director at FCB Inferno, where I helped win NPower and led the pitches we won for UEFA and Holland & Barrett and Sensiblu.

My latest campaign, which launched in June, was Cannes winning #WePlayStrong for UEFA Girls’ football and has over 200 million views (and counting) was built ‘from the girl up’ not ‘the brand down’.

FCB Inferno has grown to become the most naturally integrated 360° agency and was awarded so by Campaign magazine last… Show more

I most recently was Group Creative Director at FCB Inferno, where I helped win NPower and led the pitches we won for UEFA and Holland & Barrett and Sensiblu.

My latest campaign, which launched in June, was Cannes winning #WePlayStrong for UEFA Girls’ football and has over 200 million views (and counting) was built ‘from the girl up’ not ‘the brand down’.

FCB Inferno has grown to become the most naturally integrated 360° agency and was awarded so by Campaign magazine last year.
The resulting work we are producing for clients is both effective and award winning; FCB Inferno collected 11 Lions, including a Grand Prix and Glass Lion,
at Cannes alone last year.

A passion for behaviour change is at the heart of the business.


Museum of Brands - 1 of 5 industry representatives
Jury President of the IPA Health Awards
Featured Speaker at 'Good Girls Eat Dinner' Series
Grand Jury member of the LIA
TIFF Hall of Fame for IKEA 'Start the car' ad
Royal Mail 'Mailman' industry leader 2016/17 campaign Show less

My job is to take my experience from above the line, through the line and digital to make sure we do modern, insightful, well-executed ideas for our clients.
One of my key strengths is transforming brands, as I have done so on
TFL, Peroni, Natwest and Virgin Holidays.
I love figuring out a brand purpose and the brand world that can exist where everything is joined up.
There is no "lesser" medium for me. I consider the film to be as important as the app which is as important as the… Show more

My job is to take my experience from above the line, through the line and digital to make sure we do modern, insightful, well-executed ideas for our clients.
One of my key strengths is transforming brands, as I have done so on
TFL, Peroni, Natwest and Virgin Holidays.
I love figuring out a brand purpose and the brand world that can exist where everything is joined up.
There is no "lesser" medium for me. I consider the film to be as important as the app which is as important as the brand experience. All customer touchpoints count and need equal integrity of idea and execution.

D&AD Integrated and Innovation Jury 2015
Featured Speaker at SohoCreate Festival 2015
Creative Circle Jury 2015
Royal Mail 'Mailman' industry leader 2015 campaign
SHOTS magazine feature article
Guest Speaker at Eurobest on social+creative 2014
One Show Jury 2014
Campaign Magazine Top 20 Creative Director
Cannes Jury 2013
Guest Speaker at The Directory's "Future of Advertising"
Guest Speaker V&A Royal Mail MarketReach Launch-
'Are you a Mail Chauvinist?'
Guest Speaker Campaign Roundtable Cannes 2012 'Creativity + Content'
Campaign Magazine A-List Show less

My job is to make sure Profero delivers great ideas that are fresh innovative and well executed. These ideas will have digital at their heart and need to be ideas people can belong to.
Key projects included philosophy, development and design of ASOS Marketplace and building M&S digital presence.

Elspeth helped Profero recently achieve
over 30 awards including
Creative Showcase Grand Prix Winner- MINI World Record
AdAge top 10 agency to watch in 2012,
BIMA 'Agency of the… Show more

My job is to make sure Profero delivers great ideas that are fresh innovative and well executed. These ideas will have digital at their heart and need to be ideas people can belong to.
Key projects included philosophy, development and design of ASOS Marketplace and building M&S digital presence.

Elspeth helped Profero recently achieve
over 30 awards including
Creative Showcase Grand Prix Winner- MINI World Record
AdAge top 10 agency to watch in 2012,
BIMA 'Agency of the Year' as well as being runner-up in
Marketing's 'Digital Agency of the Year'. Show less

I started zig with my 2 business partners Lorraine and Andy and built zig from nothing to 135 people with offices in Toronto and Chicago. We were fortunate enough to have fantastic clients such as Unilever, Virgin Mobile, Lavalife, Molson Coors, W Network, IKEA, Holt Renfrew, Pfizer, and Eska Water. The mission at zig was to do "ideas in their most powerful form", long before the idea of media agnosticism was popular.

We won agency of the year in 2002 and remained in the top 5 agencies… Show more

I started zig with my 2 business partners Lorraine and Andy and built zig from nothing to 135 people with offices in Toronto and Chicago. We were fortunate enough to have fantastic clients such as Unilever, Virgin Mobile, Lavalife, Molson Coors, W Network, IKEA, Holt Renfrew, Pfizer, and Eska Water. The mission at zig was to do "ideas in their most powerful form", long before the idea of media agnosticism was popular.

We won agency of the year in 2002 and remained in the top 5 agencies from that point on. Winning at Cannes, The One Show, D&AD, The Clios and many other shows.

Zig became Crispin Porter Bogusky Canada in 2010. Show less