Emma Taylor

Emma Taylor

Head of Marketing

Hertford, England, United Kingdom
865 followers 500+ connections

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Windsor Girls School

About

I am a creative and strategic thinking marketing leader with a proven track record for achieving results in the Sports sector. My extensive experience covers a wide range of marketing disciplines including brand, digital, commercial and experiential.

My amazing time at Tottenham Hotspur has seen the Club grow exponentially and recently culminated in the opening of a stunning, world-class stadium. I played a lead role in developing the brand experience for this unique sports and entertainment venue and worked as part of the Senior Management Team delivering every aspect of the visitor experience.

I am immensely proud of my many achievements and accomplishments at this leading global football brand. I have decided that I am now ready for a new challenge and I am looking forward to putting my experience, passion, enthusiasm and can-do approach into a brand new adventure.



Experience

  • West Ham United FC Graphic

    Head of Marketing

    West Ham United FC

    - Present 7 months

    Greater London, England, United Kingdom

  • Everton Football Club Graphic

    Interim Director of Marketing

    Everton Football Club

    - 10 months

    United Kingdom

  • Marketing Consultant

    Self-employed

    - 2 years

  • Tottenham Hotspur Football Club Graphic

    Head of Marketing

    Tottenham Hotspur Football Club

    - 13 years 10 months

    • Marketing strategy and overseeing the delivery of all marketing plans.
    • Brand strategy and management of brand experience.
    • Overseeing all campaigns to drive commercial sales for key business areas including Hospitality, Retail, Ticketing, Events, Visitor Attractions, Membership and Soccer Schools. This used an extensive traditional and digital marketing channel mix including web, social (paid and organic) SEO/Paid Search, email, OOH, branded content, partnerships and experiential…

    • Marketing strategy and overseeing the delivery of all marketing plans.
    • Brand strategy and management of brand experience.
    • Overseeing all campaigns to drive commercial sales for key business areas including Hospitality, Retail, Ticketing, Events, Visitor Attractions, Membership and Soccer Schools. This used an extensive traditional and digital marketing channel mix including web, social (paid and organic) SEO/Paid Search, email, OOH, branded content, partnerships and experiential activations.
    • Leading on major Club-wide campaigns and launches across key departments and stakeholder.
    • Working with Club partners to co-create campaigns and activations.
    • Overseeing research and insight function.
    • Development of new product and service propositions from ideation to launch to market.
    • Overseeing the development and management of key digital platforms – website and app with the focus on increased growth and enhanced user experience.
    • Reporting and presenting to Board and Senior Management Team.
    • Leadership and development of a department of 18 professionals and a roster of agencies.
    • Budget setting and management.

  • Fulham Football Club Graphic

    Head of Marketing

    Fulham Football Club

    - 9 years

    • Development of the Marketing strategies to support the Club’s key revenue generators Ticketing, Membership, Hospitality, Retail and Venue & Events business.
    • Brand development and management.
    • CRM Development and implementation.
    • Product and service development and pricing.
    • Customer research, insight and supporter relations.
    • Management of agency relationships.
    • Management of a team of six.
    • Budget management.

  • LIBERTY PUBLISHING & MEDIA LIMITED Graphic

    Subscriptions Manager

    LIBERTY PUBLISHING & MEDIA LIMITED

    - 1 year

Education

  • Windsor Girls School

    -

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