Emma Worrollo

Emma Worrollo

Gen Alpha brand whisperer. Call me if you need to ‘think-kid’ (in other words, I am like Tom Hanks in Big)

Bournemouth, England, United Kingdom
3K followers 500+ connections

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About

Hi!

My career encompasses a mix of qualitative research, brand strategy and anthropology. My subjects of interest? Gen Alpha and their families. Why? Because I am parent to three of them and because in 2010 the year Alpha were born was the year I founded my first agency The Pineapple Lounge. For 11 years there I led a team working with trail blazing global brands to help them innovate, communicate and bring value into kid-culture.

Post-pandemic I exited TPL to explore my creative skills and put my knowledge to use in different ways. I founded Playful Den after becoming an 'accidental influencer' in lockdown supporting parents with insights and inspiration about play. Today I work with a network of inspiring talent to partner with brands with need great creative and some childlike wonder infused into their approach.

Things I'm really good at? Divergent thinking, presenting, creative copy, shaping insights, helping people 'think kid' and honestly I think a lot of my career 'success' is down to having good energy and being fun to work with.

I live in Bournemouth with my husband Ben who I host the People Who Play podcast with and our 3 kids Phoenix, 12, Indy, 9 and Scout 3.

And on the off chance you're wondering - yes she does travel for work? She very much does.

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Experience

  • Playful Den Graphic

    Founder

    Playful Den

    - Present 4 years 6 months

    Imagination studio. If you're creating a family brand and are looking for it to be cool, talked about and bring real value to kid-culture then you you need a playdate in the Den.

  • The Pineapple Lounge Graphic

    Founder

    The Pineapple Lounge

    - 11 years 4 months

    London, United Kingdom

    Our purpose at The Pineapple Lounge is to connect brands with the deepest needs and desires of young people. Emerging generations will disrupt the world for the better. But they’ll need everyone’s help getting there. Are you with us?

  • Sherbert Research Graphic

    associate director

    Sherbert Research

    - 2 years 8 months

    Qualitative research with kids, tweens and teens

  • Millward Brown Vermeer Graphic

    senior research exec

    Millward Brown Vermeer

    - 2 years 2 months

    Melbourne, Australia

    A solid introduction to qual research with fantastic guidance and training from a senior team. Discovered an inherent love and knack for kids'
    research and returned to London to pursue that love.

  • Arts University Bournemouth Graphic

    Marketing Assistant

    Arts University Bournemouth

    - 1 year

    Bournemouth, Dorset

    Part of all marketing initiatives including promoting the University at events and marketing graduate fashion shows

Education

  • Bournemouth University Graphic

    Bournemouth University

    BA Hons Advertising and Marketing communications Advertising and Marketing

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    BA Hons Advertising and Marketing

  • North Bromsgrove High School

    A Levels

Licenses & Certifications

Publications

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