Erica Neve FRSA

Addressing the digital skills gap and talent needs of tech city UK. Closing the gap between digital and tech opportunities, Tech City, tech clusters and diverse young talent.

I am responsible for pulling the team together to work on the UX for the platform wearedotdotdot and creating hyperlocal campaigns and engagement strategies to bring a diverse talent pool of young people in contact with opportunities in and around Tech City UK.

Throughout the Advantage project, Livity has co created video content with the young participants. During early 2013, we will activate the video content supported through a social content strategy, working with our partner Google and implementing our other activation strategies- with the target to reach 1 million views -exciting and challenging times! We've now developed our channel to include key strands, presenters and a format we hope will resonate with young digitals.... watch this space

Working with Skills Set and the Marketing sector to create and pilot the first round of Level 4 apprenticeships in Marketing and Advertising in the UK

Developing and writing the multimedia educational strategy for Lawrence Lartey and Unicef. It was really great to be working with Lawrence Lartey again - a innovative educational practitioner!

Working with ISIS youth offending institute to establish a Prison Film Company and through establishing the film company we delivered level 2 qualifications to the young offenders participating and created a short film. This film was created with BAFTA and industry partners, screened at Bafta and in prison and will be entered into short film festivals.
The young men on the project are now able to come to Livity after their release and work on other creative projects and access more… Show more

Working with ISIS youth offending institute to establish a Prison Film Company and through establishing the film company we delivered level 2 qualifications to the young offenders participating and created a short film. This film was created with BAFTA and industry partners, screened at Bafta and in prison and will be entered into short film festivals.
The young men on the project are now able to come to Livity after their release and work on other creative projects and access more qualifications.
Our development plans include a national Prison Film Festival and creating a suite of video content qualifications that will equip the young offenders to meet the skills gap in then digital sector Show less

Developing the B2B product proposition, design of the acquisition strategy and the core product composition.
CEO, Gori Yahaya, has developed a highly successful B2B2C and B2C digital skills and transformation business and contacted me to combine my experience to develop his B2B proposition. Gori’s team is now has a set of assets, product specification and is successfully pitching to UK- wide and global businesses with a pipeline of business in the acquisition funnel.

It is an… Show more

Developing the B2B product proposition, design of the acquisition strategy and the core product composition.
CEO, Gori Yahaya, has developed a highly successful B2B2C and B2C digital skills and transformation business and contacted me to combine my experience to develop his B2B proposition. Gori’s team is now has a set of assets, product specification and is successfully pitching to UK- wide and global businesses with a pipeline of business in the acquisition funnel.

It is an ongoing pleasure to work with Gori, his team and additional freelance creatives! Show less

Project: The JustEducation Radical educators programme for teachers and youth workers in the UK. For the Advocacy Academy.

I curated a ‘super team' of expert inclusion and learning designers and alongside social justice experts, we created JustEducation. This is Advocacy Academy's training arm for educators who believe their students can, will, and already do change the world. It supports teachers and youth workers to create socially just learning environments where young people from… Show more

Project: The JustEducation Radical educators programme for teachers and youth workers in the UK. For the Advocacy Academy.

I curated a ‘super team' of expert inclusion and learning designers and alongside social justice experts, we created JustEducation. This is Advocacy Academy's training arm for educators who believe their students can, will, and already do change the world. It supports teachers and youth workers to create socially just learning environments where young people from all backgrounds. The programme is a truly immersive and experiential learning experience. Piloted in spring 2019.

Our client, The Advocacy Academy, is a transformational Social Justice Fellowship for young people who are passionate about making a difference in the world. It is the only Social Justice Campus for young people in the UK. The Advocacy Academy was named no. 1 Change Maker organisation in the UK in 2019.
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Hyper Island gave me a brief to carry out research, drawing from my own knowledge and write a London-centric report capturing a snapshot of:

The current employer demand for digital talent, including technical and broader skills and knowledge.

The current and future demand for training, education and skills development, including Higher Level Apprenticeships.

The funding available for training, education and skills development.

A London landscape: including tech… Show more

Hyper Island gave me a brief to carry out research, drawing from my own knowledge and write a London-centric report capturing a snapshot of:

The current employer demand for digital talent, including technical and broader skills and knowledge.

The current and future demand for training, education and skills development, including Higher Level Apprenticeships.

The funding available for training, education and skills development.

A London landscape: including tech and digital businesses, non traditional training programmes and traditional training programmes

The gap for alternative training models from the traditional and apprenticeships

I formed a collaborative approach with team member , Tara, together we gathered quantitative and qualitative data and engaged with Tech City and digital stakeholders, including employers, employees, training providers and a alternative organic training programmes responding to Tech City needs.

Hyper Island are now using the report and recommendations made to decide how they can collaborate to address the digital skills gap and support digital skills development in London.
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Working with the creative team at Livity to develop their Digital Marketing Apprenticeship programme.

We are working with top brands including Google, Virgin Atlantic, Centrica, TalkTalk, The Guardian to place great apprentices in their head offices and providing sector leading digital marketing apprenticeships.
Training includes; social, mobile, video, Adwords, analytics & search / marketing theory

Advantage an exclusive and innovative Digital Marketing course for 16-24 years olds delivered in partnership with Google and designed by Livity. Young non graduates learn Google exclusive skills and act as a marketing department working on real briefs for real clients including Penguin, Department of Health and innovative start-ups!

The 8 week intensive leads to paid apprenticeships within top UK companies and brands.

My role is to direct the project from initiation to completion… Show more

Advantage an exclusive and innovative Digital Marketing course for 16-24 years olds delivered in partnership with Google and designed by Livity. Young non graduates learn Google exclusive skills and act as a marketing department working on real briefs for real clients including Penguin, Department of Health and innovative start-ups!

The 8 week intensive leads to paid apprenticeships within top UK companies and brands.

My role is to direct the project from initiation to completion including overall curriculum design and the co creation of video content for the development of an online Advantage learning experience! Show less