Alessandro F.

I developed a marketing strategy and playbook to support our company's next stage of growth. With the marketing function still in its infancy, I saw a blank slate to define our strategic approach across key channels and initiatives.

Target Audience: institutional finance clients.

Core Messaging Pillars

* Pioneering the automation of securities trading workflows
* Empowering institutional clients with innovative solutions
* Delivering exceptional customer service and… Show more

I developed a marketing strategy and playbook to support our company's next stage of growth. With the marketing function still in its infancy, I saw a blank slate to define our strategic approach across key channels and initiatives.

Target Audience: institutional finance clients.

Core Messaging Pillars

* Pioneering the automation of securities trading workflows
* Empowering institutional clients with innovative solutions
* Delivering exceptional customer service and support

Brand Positioning

We are a leading fintech company that is disrupting the financial industry with innovative solutions that automate securities trading workflows. We are committed to providing our institutional clients with the best possible experience.

Multi-Channel Strategy

* Content marketing
* Social media marketing
* Email marketing
* Promotional events
* Select advertising

Content Marketing

* Focus on thought leadership and educating customers
* Develop core content pillars around industry trends, product updates, client spotlights, and events
* Distribute content across multiple platforms

Social Media Marketing

* Amplify and distribute content to nurture prospects
* Engage with our audience and build relationships
* Promote events and other marketing initiatives

Email Marketing

* Nurture leads and convert them into customers
* Share valuable content and updates
* Promote events and other marketing initiatives

Events

* Key industry conferences
* Our own high-ROI events
* Partner with other organisations to host events

Select Advertising

* Paid advertising on relevant websites and social media platforms
* Targeted advertising to reach our ideal customer

This integrated marketing strategy will enable us to reach our target audience, build brand awareness, and drive growth. Show less

Overview

In just 18 months, I nearly doubled LinkedIn followers for Wematch.live from 4,000 to over 8,000, becoming the #1 profile for follower growth compared to our competitors. This case study analyses how we achieved such rapid organic growth.

Goals

- Increase brand awareness and establish wematch.live as a thought leader
- Engage and expand our target audience
- Drive website traffic

Strategy

I focused on organic growth through high-quality… Show more

Overview

In just 18 months, I nearly doubled LinkedIn followers for Wematch.live from 4,000 to over 8,000, becoming the #1 profile for follower growth compared to our competitors. This case study analyses how we achieved such rapid organic growth.

Goals

- Increase brand awareness and establish wematch.live as a thought leader
- Engage and expand our target audience
- Drive website traffic

Strategy

I focused on organic growth through high-quality content and community engagement. Tactics included:

- Posting 2-3 times per week with a mix of articles, images, videos
- Showcasing our expertise
- Monitoring top-performing content and optimising future posts
- Benchmarking competitors while staying focused on our goals
- Maintaining an authentic voice and avoiding overly promotional language

Results

Over a 12 month period, alone we saw:

- 2,700+ new followers, a 68% increase
- 39 posts in 3 months, double competitors' rate
- Nearly 800 recent likes and shares
- Increased website traffic

By leveraging organic tactics, we established wematch.live as a thought leader, engaged our target audience, and cost-effectively grew our follower base.

Key Takeaways

- Consistent, high-quality content drives organic growth
- Community interaction and showcasing expertise builds engagement
- Monitoring results and optimising approaches is crucial
- Authenticity attracts followers more than promotional language
- Organic tactics can rapidly grow brand awareness and followers Show less

As a marketing leader at a fast-growing SaaS fintech startup, I built the function from the ground up, introducing strategies to support the next stage of growth. With a blank slate, I developed a comprehensive marketing plan focused on four pillars—brand identity, website, content, and automation—to drive scalable growth.

First, we created a strong, consistent brand identity aligned with the company vision and target personas. We led an inclusive process to define our brand story… Show more

As a marketing leader at a fast-growing SaaS fintech startup, I built the function from the ground up, introducing strategies to support the next stage of growth. With a blank slate, I developed a comprehensive marketing plan focused on four pillars—brand identity, website, content, and automation—to drive scalable growth.

First, we created a strong, consistent brand identity aligned with the company vision and target personas. We led an inclusive process to define our brand story, personality, visuals, tone, and other elements. This provides a foundation for all marketing initiatives.

Next, we redesigned our website to bring the new brand identity digitally and better speak to our targets. We worked with our web team on architecture, UX, and design to educate visitors, convey our value proposition, and guide users through the sales funnel. We focused on simplicity, intuitive navigation, clear CTAs, and optimisation.

To nurture potential customers, we developed a content strategy and calendar centered around our buyers' pain points and interests. This includes blogs, videos, white papers, and other assets tailored to their journey stages. We promote this content across our website, email, social media, and PR.

Finally, we implemented a marketing automation platform to scale efforts. This enables email marketing, landing pages, lead scoring, CRM integration, reporting, and more.

The coordinated execution across brand, web, content, and automation elevates our marketing to support rapid growth. I'm proud to have built the function from zero and delivered tangible results through strategic programs, providing a strong foundation as we continue scaling. Show less