Francesca Cary

Sub-edited content for all sections of Compare the Market’s website, which included fact-checking and carrying out research; owned the Motor and Energy verticals and acted as a first port-of-call for all on-site content requests in those areas; adhered to best SEO practices and ensured a good balance was struck between that and the customer experience; used the CMS to amend live pages; liaised with product stakeholders and legal and compliance teams to ensure sign-off on each piece of content;… Show more

Sub-edited content for all sections of Compare the Market’s website, which included fact-checking and carrying out research; owned the Motor and Energy verticals and acted as a first port-of-call for all on-site content requests in those areas; adhered to best SEO practices and ensured a good balance was struck between that and the customer experience; used the CMS to amend live pages; liaised with product stakeholders and legal and compliance teams to ensure sign-off on each piece of content; trained and supported graduates and junior staff members on the content team’s processes.
In addition to my daily responsibilities, I also volunteered as an LGBTQ+ focus-group lead in the company’s diversity and inclusion team. I helped arrange talks and events to help drive inclusivity in the workplace, and I worked with the strategy group to help shape the company’s D&I goals and objectives. Some of my highlights working in this area included: hosting a company-wide talk about LGBTQ+ issues to promote understanding and acceptance; providing confidential support to individuals; helping to arrange sign-up with Stonewall’s Diversity Champions programme and receiving an internal award for my efforts in this space. Show less

During this period of freelancing, I worked for:
- Hearst (ASDA; Good Housekeeping, Red, Prima magazines)
- Treatyourskin.com
- The Moss Life
- Unilever
- Mail Online's Snapchat channel
- Sainsbury's magazine

Sub-edited and fact-checked copy; created and implemented workflow systems; managed workflow and deadlines; created and amended flatplans; managed and subbed advertorials; wrote health, beauty and lifestyle content; signed off pricing with Superdrug buyers; contributed ideas for print and digital outlets.

Sub-editing and fact-checking copy for the Harrods website, Instagram and Facebook channels, customer emails and app; liaising with and taking in amends from a variety of departments; juggling multiple deadlines for several platforms; working towards creating a streamlined workflow process; liaising with print sub-editors and the digital creative team.

Deputised for chief sub-editors in their absence; edited, fact-checked and cut copy on InDesign, which included taking in amends from departments and editors; wrote captions, heads, sells and cross-heads; edited and proofread marketing pages and promotions; created and amended flatplans, often while working alongside the advertising team; carried out final reads and sent pages to press; carried out second reads for junior members of the team and gave feedback; chased copy and ensured that… Show more

Deputised for chief sub-editors in their absence; edited, fact-checked and cut copy on InDesign, which included taking in amends from departments and editors; wrote captions, heads, sells and cross-heads; edited and proofread marketing pages and promotions; created and amended flatplans, often while working alongside the advertising team; carried out final reads and sent pages to press; carried out second reads for junior members of the team and gave feedback; chased copy and ensured that deadlines were met. Show less

Edited copy and cut it to fit layouts on InDesign; fact-checked copy, offers and competitions for print and online; wrote captions, headlines, sells and cross-heads; repurposed copy for the website; signed off information with PR teams and obtained approval from writers and nutritionist; took in amendments from writers and the editor; took in flatplan changes; uploaded pages to repro and assisted the chief sub-editor in signing them off; attended production and ideas meetings; wrote and subbed… Show more

Edited copy and cut it to fit layouts on InDesign; fact-checked copy, offers and competitions for print and online; wrote captions, headlines, sells and cross-heads; repurposed copy for the website; signed off information with PR teams and obtained approval from writers and nutritionist; took in amendments from writers and the editor; took in flatplan changes; uploaded pages to repro and assisted the chief sub-editor in signing them off; attended production and ideas meetings; wrote and subbed advertorial copy and took in client amends.
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Subbed features across all three titles using Censhare and InDesign; cut copy to fit and rewrote if necessary; wrote headlines and picture captions; worked to tight deadlines and three weekly press days; carried out fact-checking and research; liaised with legal and marketing team.

Sourced and wrote real-life magazine features; carried out read-backs and right-of-replies; obtained images to accompany features; sourced and wrote stories for multiple national newspapers