About
French & Spanish graduate having worked on both sides of the Channel in both B2B and B2C…
Activity
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Sports are about passion - the passion for the game, the stories behind the players, and the thrill of watching live games amongst fellow fans. Live…
Sports are about passion - the passion for the game, the stories behind the players, and the thrill of watching live games amongst fellow fans. Live…
Liked by Gary Brown
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Great to see that the Barb panel expansion is now complete. Congratulations to all #kantarmedia colleagues for delivering on the largest single…
Great to see that the Barb panel expansion is now complete. Congratulations to all #kantarmedia colleagues for delivering on the largest single…
Liked by Gary Brown
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FIS is proud to announce the launch of SMB Digital Lending—a new solution to help banks profitably source, underwrite, and fund loans of any size to…
FIS is proud to announce the launch of SMB Digital Lending—a new solution to help banks profitably source, underwrite, and fund loans of any size to…
Liked by Gary Brown
Experience
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Education
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University of Southampton
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4-year degree tackling a wide range of academic fields including; translation, cultural studies, linguistics as well as history and political studies in 20th Century France, Spain and Latin America.
Final-year dissertation focussed on French neo-colonialism in sub-Saharan Africa in the light of President Sarkozy’s controversial Dakar address.
Publications
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Unwrapping the Christmas Present Shopper
BRAD Bytes
See publicationThe majority of Brit shoppers start planning gifts for the festive season before November - have you started yet?
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Understanding what drives the shopper
BRAD
See publicationUsing TGI's WHY Code data, this article explores the conscious and sub-conscious factors that influence purchase decisions.
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Discovering the "Daily Dealers"
BRAD
See publicationAn analysis of users of daily deals sites using TGI Clickstream data.
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Online marketers can win gold at the "Digital Olympics"
BRAD
See publicationUsing TGI data, this piece examines how Olympic ticket holders are likely to make use of mobile technology during the Games.
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Unearthing the anti-Olympians
BRAD
See publicationWith the London 2012 Games just months away, this article uses TGI data to better understand those consumers who are the least likely to follow the Games and assess how marketers can reach them.
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Targeting the politically engaged
BRAD
See publicationDuring the local and mayoral elections, this article analyses the consumer groups that are most engaged with the political system.
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Courting young magazine readers
BRAD
See publicationUsing TGI Youth data to better understand the media habits and purchasing patterns of young magazine readers.
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The Sun may be rising but are there clouds on the horizon?
Brand Republic
See publicationUsing Kantar Media online survey data, this piece analyses the readers of the first issue of the Sun on Sunday and assesses how these readership levels are likely to change in the months that follow.
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Changing attitudes to personal finance
BRAD
See publicationWith the UK economy falling into recession, this article uses TGI data to better understand how attitudes to finance and debt have changed among the GB population over recent years.
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Engaging the engaged
BRAD
See publicationAn analysis of recently engaged consumers and how marketers can reach them during the run-up to their nuptials.
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Engaging the media multitaskers
BRAD
See publicationAn analysis of the ways that consumers interact with different media channels simultaneously and the opportunities that this presents to marketers.
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Recording changes in television viewing
BRAD
See publicationAn analysis of the television viewing habits in the UK, particularly focussed on the rise in time-shifted viewing.
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Checking out the online shopper
BRAD
See publicationIn the run up to Christmas, this article analysed how marketers can target online shoppers.
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Marketing on the move: tracking rail commuters
BRAD
See publicationUsing TGI data to better understand the media habits and consumer behaviours of rail commuters.
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Ciao for NoW
BRAD Bytes
See publicationUsing TGI data to assess the Sunday newspaper market following the closure of the News of the World
More activity by Gary
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Gracias infobae por invitarme a esta columna de opinión acerca de la evolución de los medios y el research.
Gracias infobae por invitarme a esta columna de opinión acerca de la evolución de los medios y el research.
Liked by Gary Brown
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🌐 Excited to share insights from Kantar Media's World Audiences Summit 2024 in Miami, where 180 leaders from 30 countries gathered to explore the…
🌐 Excited to share insights from Kantar Media's World Audiences Summit 2024 in Miami, where 180 leaders from 30 countries gathered to explore the…
Liked by Gary Brown
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Important conversation about trust with Global LBC's James O'Brien Trust in politics Trust in advertising, especially political advertising Trust in…
Important conversation about trust with Global LBC's James O'Brien Trust in politics Trust in advertising, especially political advertising Trust in…
Liked by Gary Brown
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The Power of Point Recently, John M., CMO of Kantar Media sent me the book “Everything I Know about Life I Learned from PowerPoint,” by Russell…
The Power of Point Recently, John M., CMO of Kantar Media sent me the book “Everything I Know about Life I Learned from PowerPoint,” by Russell…
Liked by Gary Brown
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"Marketing is more complicated and challenging than ever. Having someone in your corner, who amplifies your voice, seeks to make your industry better…
"Marketing is more complicated and challenging than ever. Having someone in your corner, who amplifies your voice, seeks to make your industry better…
Liked by Gary Brown
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The RNID tells us 18% of people in the UK have impaired hearing 90% of them use subtitles For live TV: 8% prefer sign language 39% prefer live…
The RNID tells us 18% of people in the UK have impaired hearing 90% of them use subtitles For live TV: 8% prefer sign language 39% prefer live…
Liked by Gary Brown
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It’s official! Today I had the huge privilege of being sworn in as the Member of Parliament for Southampton Itchen.
It’s official! Today I had the huge privilege of being sworn in as the Member of Parliament for Southampton Itchen.
Liked by Gary Brown
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The flip side of having so many new Labour MPs is that we don’t all fit on the government benches! An honour nevertheless to be in the Chamber for…
The flip side of having so many new Labour MPs is that we don’t all fit on the government benches! An honour nevertheless to be in the Chamber for…
Liked by Gary Brown
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Much progress to report towards the WFA North Star for cross media measurement. Poised for beta trials with live data from 35 advertisers and their…
Much progress to report towards the WFA North Star for cross media measurement. Poised for beta trials with live data from 35 advertisers and their…
Liked by Gary Brown
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Dear friends/network, I have been thinking about what I love the most and where I believe I add most value…. And that is in audience measurement and…
Dear friends/network, I have been thinking about what I love the most and where I believe I add most value…. And that is in audience measurement and…
Liked by Gary Brown
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Great piece in Press Gazette on how media owners can optimise their share of ad investment, by our in-house expert Trevor Vagg!
Great piece in Press Gazette on how media owners can optimise their share of ad investment, by our in-house expert Trevor Vagg!
Liked by Gary Brown
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Como todos los años, la semana pasada se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Como todos los años, la semana pasada se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Liked by Gary Brown
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As my first post on LinkedIn, I wanted to share some of my work I'm incredibly proud of for The World Audiences Summit 2024. I feel very privileged…
As my first post on LinkedIn, I wanted to share some of my work I'm incredibly proud of for The World Audiences Summit 2024. I feel very privileged…
Liked by Gary Brown
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I don’t post non-work stuff on here generally, but I felt moved to post this given how hard we’ve worked over the last weeks, months and years. I…
I don’t post non-work stuff on here generally, but I felt moved to post this given how hard we’ve worked over the last weeks, months and years. I…
Liked by Gary Brown
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#2 in our series of Euro ‘24 posts. For more information about how TGI Israel can help you identify and understand your consumer, message me or…
#2 in our series of Euro ‘24 posts. For more information about how TGI Israel can help you identify and understand your consumer, message me or…
Liked by Gary Brown
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