Gary Pope

750 characters is a hard ask to do this fundamental subject justice. So I'll say this...regulation globally is in flux and big tech seems to be very slow in ensuring the safeguarding of children. Simply identify the regulation in your territory and then go beyond it...make it even more robust that law makers require and let parents know. And if you possibly can just DON'T COLLECT PERSONAL DATA. But if you have to ensure the highest global standards of privacy. The UK Online Harms Bill is a good place to start.

Colour is of course very important but what people often miss is that it isn't actually about bright colours. It's all about the difference in luminance between the colours. As a child's visual acuity develops so they can properly distinguish kaleidoscope but at the younger end ensuring that there is clear contrast in luminnce and not just colour will pay massive dividends and they will attend more to the visuals you've created for them. You can test your creative by looking at it in greyscale - if it all washes into a very similar range of greys you need to tweak the contrasts.

The best way to know your audience is by deeply understanding their developmental stage. Age is a label we use to categorise users but each and everyone of us reaches critical developmental milestones at different times. Effective UI must consider both physical and cognitive development. Remember just how little those fingers can be and that a single mechanic - tap or swipe being best - is always the way to go for younger children. All the insight you need about development and the milestones children reach is in the public domain. Read it, know and then use it to understand the "Why" in the observations you make of the "What".

I’m a bit confused by the content of these directional summaries and many of the contributions. The AI has written anodyne prose which isn’t very directional or insight giving and few of the contributions seem to come from anyone that actually has a background or definite/obvious competence in the actual telling of stories. And whilst it’s fine to talk in platitudes like “character”, “narrative” or “story” no one seems to have explored the meaning of these words and how the can actually come together and be applied to make great product experiences. It’s too easy to talk about “storytelling” and say very little. Every industry seems to do it. Including the content industry. Sorry.

Ummm…why wouldn’t you use a strong and relevant image? I have to use 125 characters, apparently otherwise this won’t publish.

Any kind of thinking tool, and that is really all SWOT analysis is, is only as good as the integrity of the data you are able to put into it. The key to identifying those creative opportunities is getting that input into the tool right in the first place. If you don't do that your insight is leaky and if your insight is leaky your creative is going to be flaky. SWOT is just the place to put things so you can step back and see the landscape you're creating in. The heavy lifting is working out what those "things" are. That means going to back to who your audience are, knowing them brilliantly and tirelessly developing your understanding of the relationship they have with your brand, product, service or widget. That's what I think any way.