Gemma Smith (nee Allen)
Camberley, England, United Kingdom
385 followers
379 connections
About
- 15 years experience delivering consumer insights to drive business learning, change, growth and development
- I’m passionate about placing the voice of the customer and employee at the heart of business decision making. In my view it leads to the best outcomes
- Across my career I’ve worked with many of the UK’s most iconic brands as well as some of the world's leading tech companies. I’ve been lucky enough to support the development of some cracking company initiatives, products and marketing campaigns.
- Brand trust has never been more important and trust and safety research is a growing area of focus for me
- TSPA member
Activity
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It is WILD to think that only three years ago, TrustCon was still just an ✨idea✨ and now all of a sudden we have INSPIRING PROMOTIONAL VIDEOS?? I…
It is WILD to think that only three years ago, TrustCon was still just an ✨idea✨ and now all of a sudden we have INSPIRING PROMOTIONAL VIDEOS?? I…
Liked by Gemma Smith (nee Allen)
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So chuffed with this. Giving equity to colleagues to build a sense of collective involvement feels like the way a business should be run
So chuffed with this. Giving equity to colleagues to build a sense of collective involvement feels like the way a business should be run
Liked by Gemma Smith (nee Allen)
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#Data #Quality is never an accident - it begins with intent and #thrives as a habit - and in these times of ongoing #change and unprecedented…
#Data #Quality is never an accident - it begins with intent and #thrives as a habit - and in these times of ongoing #change and unprecedented…
Liked by Gemma Smith (nee Allen)
Experience
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PwC Research
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Education
More activity by Gemma
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PwC are teaming up with TED Conferences to lead the global conversation on #AI and how it will revolutionise businesses and society. Our…
PwC are teaming up with TED Conferences to lead the global conversation on #AI and how it will revolutionise businesses and society. Our…
Liked by Gemma Smith (nee Allen)
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So incredibly #Proud to share that our #amazing Pride@Kantar ERG has won #LGBTQIA Network of The Year at the #inspiring DIVA magazine #Awards!…
So incredibly #Proud to share that our #amazing Pride@Kantar ERG has won #LGBTQIA Network of The Year at the #inspiring DIVA magazine #Awards!…
Liked by Gemma Smith (nee Allen)
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Fantastic to spend the day at ExCeL London for the #AWSSummit2024 where our PwC UK team has been busy showcasing our award-winning cloud and data…
Fantastic to spend the day at ExCeL London for the #AWSSummit2024 where our PwC UK team has been busy showcasing our award-winning cloud and data…
Liked by Gemma Smith (nee Allen)
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A fantastic turn-out for our PwC UK Breaking Bias in AI and Emerging Tech event. After a terrific keynote by Shobana Rajamani and a presentation on…
A fantastic turn-out for our PwC UK Breaking Bias in AI and Emerging Tech event. After a terrific keynote by Shobana Rajamani and a presentation on…
Liked by Gemma Smith (nee Allen)
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Last day of classes today on the Executive MSc in behavioural Science at LSE Department of Psychological and Behavioural Science, ending with Dario…
Last day of classes today on the Executive MSc in behavioural Science at LSE Department of Psychological and Behavioural Science, ending with Dario…
Liked by Gemma Smith (nee Allen)
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