Georgia Broome MCIPR

Georgia Broome MCIPR

Strategic communications specialist | Head of Strategic Communications, Department of Computer Science @oxforduni | Passionate about neuroinclusivity

Greater Oxford Area
917 followers 500+ connections

About

I am Head of Strategic Communications at the Department of Computer Science, University of Oxford, where I am leading an exciting programme of change to review and bring a new approach to communications. I have over 14 years of experience in strategic communications (including internal communications and media relations), working in high-profile UK public sector and higher education roles and as a founder of my own consultancy.

I am passionate about bringing together audiences, content, and channels to deliver strategic and effective communications that align with the mission, values, and goals of an organisation. I am a trusted advisor to senior stakeholders and understand how to influence. As an empathetic leader, I have a proven track record of building engaged teams.

I believe neuroinclusive communications is a core skill for communications professionals and have been researching this topic for over a year.

Activity

Experience

  • University of Oxford

    University of Oxford

    2 years 6 months

    • University of Oxford Graphic

      Head of Strategic Communications

      University of Oxford

      - Present 1 year

      Oxford, England, United Kingdom

      Head of Strategic Communications at the Department of Computer Science leading an exciting programme of change over the next two years to review and bring a new approach to communications.

      Responsible for building an evidence based communications strategy covering channels, resources, internal and external communications, alongside establishing the team needed to deliver it.

    • University of Oxford Graphic

      Connected Communications Service Manager/ Deputy Head of Communications

      University of Oxford

      - 1 year 7 months

      Manager of the Connected Communications Service (CCS), a shared service communications team that sits in the Social Sciences Division and is the only team of its kind at the University of Oxford. Managed a team of 7.

      Turned around a failing pilot, and established a respected and growing shared service communications team with the core mission of delivering strategic communications, which is informed by data and achieves best practice. In addition to managing delivery for retained…

      Manager of the Connected Communications Service (CCS), a shared service communications team that sits in the Social Sciences Division and is the only team of its kind at the University of Oxford. Managed a team of 7.

      Turned around a failing pilot, and established a respected and growing shared service communications team with the core mission of delivering strategic communications, which is informed by data and achieves best practice. In addition to managing delivery for retained clients, introduced a new offering based on ad-hoc advisory services for special projects or strategic communications consulting.

      As Deputy Head of Communications for the Social Sciences Division, represented the Division in University wide communications forums.

  • Founder

    gb communications

    - 4 years 4 months

    Abingdon, England, United Kingdom

    Founder responsible for integrating clients’ mission, values and goals consistently across all communications specialisms. Developed a proven method for building evidence based strategic communications.

    Created new brand for charity SCIENTISTS IN SCHOOLS. Produced a sociable brand strategy for social enterprise Maymessy’s fundraising venue. Secured regional and trade coverage for clean tech energy start up LiNa Energy, in lead up to their Series A in 2023. Built trust with the management…

    Founder responsible for integrating clients’ mission, values and goals consistently across all communications specialisms. Developed a proven method for building evidence based strategic communications.

    Created new brand for charity SCIENTISTS IN SCHOOLS. Produced a sociable brand strategy for social enterprise Maymessy’s fundraising venue. Secured regional and trade coverage for clean tech energy start up LiNa Energy, in lead up to their Series A in 2023. Built trust with the management team at LiNa Energy to in order to support and challenge them, including coaching them for a visit with the Prince of Wales.

  • Senior Account Manager

    Distil Communications

    - 7 months

    Oxfordshire, England, United Kingdom

    Senior Account Manager responsible for ensuring delivery of communications programmes to agreed targets and in line with principles of client service excellence. Primary day-to-day liaison with assigned clients, maintaining positive ongoing relationships. Used media relations to effectively promote clients’ key messages and mentoring junior team members.

    Delivered annual stakeholder benchmarking report and resulting recommendations, proactively sought and pitched news and non-news…

    Senior Account Manager responsible for ensuring delivery of communications programmes to agreed targets and in line with principles of client service excellence. Primary day-to-day liaison with assigned clients, maintaining positive ongoing relationships. Used media relations to effectively promote clients’ key messages and mentoring junior team members.

    Delivered annual stakeholder benchmarking report and resulting recommendations, proactively sought and pitched news and non-news opportunities for the Advanced Propulsion Centre, and designed communications training workshops for small businesses in the Technology Developer Accelerator Programme.

    Supported the Royal British Legion Press Office for the 2021 Poppy Appeal at very short notice. Delivered the media handling of two Fields of remembrance openings and three City Poppy Days, with footage being used for the annual Festival of Remembrance at the Royal Albert Hall.

  • Blogger and sole trader

    Home Made Productions

    - 5 years 7 months

    Oxfordshire, UK

    Blogger and sole trader established independent DIY and home interior blog which received two Amara award nominations. Content published on global online platforms and in print in UK trade press.

  • Regester Larkin Graphic

    Freelance Associate Director

    Regester Larkin

    - 9 months

    Freelance Associate Director in Dubai, UAE supporting the Middle East team. Responsible for researching, writing and coordinating crisis exercises for local energy clients including Shell and conducting a crisis preparedness audit for a key Abu Dhabi investment company.

  • Government Equalities Office (GEO) Graphic

    Head of Strategic Communications

    Government Equalities Office (GEO)

    - 3 months

    Freelance Head of Strategic Communications reporting to the Managing Director. Managed a team of 5 and provided communications advice direct to the Secretary of State and Ministers. Responsible for the department’s full gamut of communications including developing the department’s narrative, establishing a strategic planning function, overseeing the management of the website and the production of all printed and digital publications, delivering the stakeholder engagement plan, and approving all…

    Freelance Head of Strategic Communications reporting to the Managing Director. Managed a team of 5 and provided communications advice direct to the Secretary of State and Ministers. Responsible for the department’s full gamut of communications including developing the department’s narrative, establishing a strategic planning function, overseeing the management of the website and the production of all printed and digital publications, delivering the stakeholder engagement plan, and approving all ministerial speeches.

  • Office of the Gas and Electricity Markets Graphic

    Head of Internal Communications, Digital and Print

    Office of the Gas and Electricity Markets

    - 5 months

    Head of Internal Communications, Digital and Print responsible for the delivery and oversight of communications to staff, and the effective delivery of consistent digital and print communications. Managed a team of 5 through a restructure with consistent positive feedback before taking redundancy.

    Increased staff engagement throughout a restructure by proactively establishing a new Internal Communications function and applying change communications principles. Reviewed all back office…

    Head of Internal Communications, Digital and Print responsible for the delivery and oversight of communications to staff, and the effective delivery of consistent digital and print communications. Managed a team of 5 through a restructure with consistent positive feedback before taking redundancy.

    Increased staff engagement throughout a restructure by proactively establishing a new Internal Communications function and applying change communications principles. Reviewed all back office processes and procedures, and set up and embedded into practice a strategic communications function.

  • Strategic Communications Manager

    Financial Services Authority

    - 1 year 11 months

    Strategic Communications Manager responsible for drawing together a consistent, coherent and joined up approach to communications at the height of the credit crunch. Worked closely with the Director of Communications and the Executive Committee to help the organisation plan and position its communications. Managed a team of 3.

    Identified the need for a functional review of communications (people and processes) then project managed the review through to completion, including designing a…

    Strategic Communications Manager responsible for drawing together a consistent, coherent and joined up approach to communications at the height of the credit crunch. Worked closely with the Director of Communications and the Executive Committee to help the organisation plan and position its communications. Managed a team of 3.

    Identified the need for a functional review of communications (people and processes) then project managed the review through to completion, including designing a new target operating model, writing new job descriptions, benchmarking other regulators, managing the organisation’s communications budget and producing the communications 3 year business plan.

  • Department for Digital, Culture, Media and Sport (DCMS) Graphic

    Senior Press Officer

    Department for Digital, Culture, Media and Sport (DCMS)

    - 2 years 8 months

    Press Officer and then Senior Press Officer on the Culture and Strategy desk, responsible for explaining and promoting the policies of the department and managing the media handling of national government events. Proactively sought and pitched news and non-news opportunities for the Culture Secretary and other Ministers, including providing written media handling advice. Took part in duty rota, handled breaking stories and personality crises.

    Managed the media arrangements for national…

    Press Officer and then Senior Press Officer on the Culture and Strategy desk, responsible for explaining and promoting the policies of the department and managing the media handling of national government events. Proactively sought and pitched news and non-news opportunities for the Culture Secretary and other Ministers, including providing written media handling advice. Took part in duty rota, handled breaking stories and personality crises.

    Managed the media arrangements for national memorial services for the 2004 tsunami and the 2005 London bombings. Events attended by the late Queen and the Prime Minister. Led the cross-government communications strategy for the Government’s arrangements to mark the 1st anniversary of the 2005 London bombings; achieving the fine balance between the right to privacy of survivors and families, and global media interest. Led the media team on the day across the six locations. Project managed and delivered the media arrangements for two Remembrance Sunday services watched live by millions worldwide.

  • Cabinet Office Graphic

    Press Officer

    Cabinet Office

    - 2 years

    Assistant Press Officer and then Press Officer at the Government News Network South East, Cabinet Office, responsible for Home Office and Emergency Planning accounts. Advised 67 Crime and Disorder Reduction Partnerships across the south east on their communication strategies and provided interview training. This position included two secondments:
    • 3 months secondment to HM Customs and Excise - working within the policy team responsible for implementing the Lorry Road-User Charge, to raise…

    Assistant Press Officer and then Press Officer at the Government News Network South East, Cabinet Office, responsible for Home Office and Emergency Planning accounts. Advised 67 Crime and Disorder Reduction Partnerships across the south east on their communication strategies and provided interview training. This position included two secondments:
    • 3 months secondment to HM Customs and Excise - working within the policy team responsible for implementing the Lorry Road-User Charge, to raise the profile of the new tax amongst a wide range of stakeholders and trade media
    • 4 months secondment to the Commission for Racial Equality - responsible for organising national and regional visits for the Chair, to help position the organisation in the single equality-body debate

Volunteer Experience

  • Royal British Legion Graphic

    Poppy Appeal Organiser

    Royal British Legion

    i18n_veterans

    Volunteer Poppy Appeal collector and then
    Organiser. Facilitated a Field of Remembrance to commemorate the centenary of the end of WW1, bringing together villagers - ages 2 to 93 - to create 2,232 poppies made by out of plastic, felt, wool, acrylic, wood, and ceramic.

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