Hillary Sewell

Hillary Sewell

Head of Product - Mobile Platforms

London, England, United Kingdom
841 followers 500+ connections

About

OBJECTIVE:
Five-year objective is return to New Zealand and focus for the first year in a combination of personal and business activities then move my focus to work activities
A creative, adaptable and results focused Senior Management professional with a proven track record of success across Telecommunications (Mobile, Broadband and Wired) Retail (Mobile, Electronics and Homewares), and IT (Retail) market sectors, with substantial experience in full marketing mix, product marketing, commercial management, retail brand and channel development. Demonstrated competent financial management handling budgets in excess of £10m. Skilled in product management and strategy, promoting business awareness, driving acquisitions and retention programmes coupled with commercial governence and producing successful marketing plans to increase customer base, sales and margin.

Specialties: Telecommunications Industry working in Product and Marketing/Operations roles within this business sector.

Activity

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Experience

  • BT Group

    BT Group

    12 years 4 months

    • BT Group Graphic

      Head of Mobile Product - Mobile Platforms

      BT Group

      - 7 years 9 months

      London Area, United Kingdom

      Management of five mobile platforms across BT and EE and leading a team of highly functional members who are experts in their areas

    • BT Group Graphic

      Head of Business Proposition Management - Mobile

      BT Group

      - 3 years 7 months

      London Area, United Kingdom

      Heading up a group of Business proposition managers across SME and Corporate across Mobile for BT. Worked across the strategy of integration with EE and systems integration strategy

    • BT Graphic

      Head of SME Proposition for Converged Mobility

      BT

      - 1 year 2 months

      London, United Kingdom

  • Everything Everywhere Ltd Graphic

    Senior Propositions Manager - SME

    Everything Everywhere Ltd

    - 1 year 1 month

  • Commercial Manager - Business

    T-Mobile UK

    - 2 years

    • Responsible for providing Commercial management and Corporate Master Agreement (CMA) expertise on Corporate, Medium Enterprise and High End SME deals across T-Mobile
    • Working with Sales and clients, drove internally throughout T-Mobile, Sales deals for Corporate clients and prospects ensuring deals met margin, commercial, legal and operational requirements of T-Mobile on an ongoing basis. 80% of Business deals with commercial approval within 48 hours.
    • Drove reviews of Business…

    • Responsible for providing Commercial management and Corporate Master Agreement (CMA) expertise on Corporate, Medium Enterprise and High End SME deals across T-Mobile
    • Working with Sales and clients, drove internally throughout T-Mobile, Sales deals for Corporate clients and prospects ensuring deals met margin, commercial, legal and operational requirements of T-Mobile on an ongoing basis. 80% of Business deals with commercial approval within 48 hours.
    • Drove reviews of Business customers to ensure that margin requirements or/and terms and conditions of the contract were being met or providing alternative commercial routes for the contract to be amended. 97% of review work was agreed, sign off internally and documented within a 48 hour timeframe.
    • Developed a future blue print for Business Commercial Management area of T-Mobile including implementation process, projected costings and implications for staff members.

  • T Mobile UK Retail Graphic

    Head of Self Select Marketing

    T Mobile UK Retail

    - 11 months

    • Management of the Self Select channel marketing team (High Street – Argos, Woolworths, Comet; Grocery – Tesco, ASDA, Sainsburys; Catalogues – Littlewoods, Grattans) to drive marketing programmes to met sales connection targets across mobile and data connections.
    ▪ Sales targets reached in 2007 and on track for 2008 YTD for Self Select channels.
    • Management of Accounts and budgets for the Self Select channels of approximately £10m.
    ▪ Carried out a review of all accounts in…

    • Management of the Self Select channel marketing team (High Street – Argos, Woolworths, Comet; Grocery – Tesco, ASDA, Sainsburys; Catalogues – Littlewoods, Grattans) to drive marketing programmes to met sales connection targets across mobile and data connections.
    ▪ Sales targets reached in 2007 and on track for 2008 YTD for Self Select channels.
    • Management of Accounts and budgets for the Self Select channels of approximately £10m.
    ▪ Carried out a review of all accounts in association with commercial agreements/marketing plans/sales targets and developed new processes for commercial agreement signing and co-op funding into accounts, which will drive greater ROI measurement.
    • Worked on several projects areas within Consumer business area including, representation on PAYG business committee, USB modem launch to market and a programme to drive increased sales through Direct and Indirect channels.
    ▪ Resulted in driving the development of new USB modem proposition and device for launch into channels.

  • Independent Consultant

    Self Employed

    - 3 years 3 months

    Appointed to develop the marketing and category strategy and implementation plans for 2 brand chains for board approval and buy in from management teams.

    Rationalisation of category range to include PC, Apple, Mobile (All suppliers), Broadband (All suppliers) and confined range of accessories to support these products.
    Completed a secondment as General Manager of Campus IT retail chain to review operational and business performance; identified and implemented changes across…

    Appointed to develop the marketing and category strategy and implementation plans for 2 brand chains for board approval and buy in from management teams.

    Rationalisation of category range to include PC, Apple, Mobile (All suppliers), Broadband (All suppliers) and confined range of accessories to support these products.
    Completed a secondment as General Manager of Campus IT retail chain to review operational and business performance; identified and implemented changes across accounting, product and marketing to increase sales and margin prior to floating the business for sale
    Successfully improved margin by 5% which changed the original strategy with the business taken off the market and plans for expansion introduced

    Appointed to review and develop a channel marketing function, develop strategies and work streams for 2 major retail projects
    Successfully implemented Channel Marketing function and developed 2 project work streams for Category Management (stationery, cards, gifts and impulse purchase products) and Retail Design & Fitout with management signoff

    Instigated and developed work streams and strategic direction for retail re-branding; encompassing service propositions, category definition and range planning for electronics market, staff training, internal communications, new store design and marketing
    Managed a supplier identification programme to support re-branding project and engagement tools for specific suppliers.


    Carried out a retail audit including Marketing, Store Operations, Product and Sales for a High End Electronics company in both New Zealand and Australia.
    Successfully delivered a business strategy for the company agreed at board level as well as several "quick wins" including new supplier agreements and rolling 6 month marketing plan.
    Implemented an action plan for old stock and successful managed the project for the company resulting in sales targets being exceeded by 400%.

  • Telecom New Zealand

    Telecom New Zealand

    4 years 2 months

    • Telecom New Zealand Graphic

      Head of Retail Sales and Channel Operations

      Telecom New Zealand

      - 1 year 6 months

      • Responsible for driving the channel retail sales (over 500 points of presence), product (mobile and accessories, wired hardware and ISP proposition) and operational activities (over 1800 points of presence) to achieve sales goals across all routes to market.
      • Accountable for a team of 24 and budgets of £1m sales (to achieve 60,000 retail connections), £2m product (mobile and accessories, wired hardware and Broadband proposition), £2m operations (channel information, training, events…

      • Responsible for driving the channel retail sales (over 500 points of presence), product (mobile and accessories, wired hardware and ISP proposition) and operational activities (over 1800 points of presence) to achieve sales goals across all routes to market.
      • Accountable for a team of 24 and budgets of £1m sales (to achieve 60,000 retail connections), £2m product (mobile and accessories, wired hardware and Broadband proposition), £2m operations (channel information, training, events, research and incentives) and £9m capital (store design and fitout).
      • Initiated and managed Telecom-wide project initiatives for several high profile projects; Store Design, Footprint and Rollout for Telecom store network - £7m project, Integrated Training across all functions including e-learning - £1m project and Category and Demand planning for mobile product across all channels - £2m project
      ▪ All units exceeded targets for sales and met all budget targets
      ▪ Successfully managed all projects to timeframes, budgets and implemented with wide business acknowledgement and buy-in
      ▪ Developed team competencies and succession planning for all roles within the units

    • Telecom New Zealand Graphic

      Head of Channel Marketing and Operations

      Telecom New Zealand

      - 1 year 11 months

      • Responsible for channel product, marketing and operations activities across all 1800 points of presence to meet sales targets.
      • Managed a team of 15 and budgets for £2m product (mobile and accessories, wired hardware and ISP proposition), £2m marketing (channel marketing, advertising and merchandising), £2m operations (channel information, training, events, research and incentives) and £7m capital (Store Design & Fitout)
      • Headed 3 major Telecom-wide project initiatives: Channel…

      • Responsible for channel product, marketing and operations activities across all 1800 points of presence to meet sales targets.
      • Managed a team of 15 and budgets for £2m product (mobile and accessories, wired hardware and ISP proposition), £2m marketing (channel marketing, advertising and merchandising), £2m operations (channel information, training, events, research and incentives) and £7m capital (Store Design & Fitout)
      • Headed 3 major Telecom-wide project initiatives: Channel Communications, Training Realignment and Channel Product & Supplier Consolidation
      ▪ Consistently exceeded sales and budget targets across all channels
      ▪ Reviewed supplier contracts which resulted in a reduction of suppliers, increased return on investment and margin increases
      ▪ All projects completed to budget and timeframes while meeting project objectives
      ▪ Realignment of Channel team to support channel targets and initiatives

    • Telecom New Zealand Graphic

      Head of Retail Marketing

      Telecom New Zealand

      - 11 months

      Responsible for the product and marketing mix to drive footfall, meet sales targets and strategic goals across 30 company stores and 30 franchised stores.
      Accountable for providing leadership and direction for a team of 6 and managed of a product budget of £35m (mobile and accessories, wired hardware and broadband proposition), marketing budget of £1m (channel marketing, advertising and merchandising) and capital budget of £2m (Store Design and Fitout)
      Initiated and managed retail…

      Responsible for the product and marketing mix to drive footfall, meet sales targets and strategic goals across 30 company stores and 30 franchised stores.
      Accountable for providing leadership and direction for a team of 6 and managed of a product budget of £35m (mobile and accessories, wired hardware and broadband proposition), marketing budget of £1m (channel marketing, advertising and merchandising) and capital budget of £2m (Store Design and Fitout)
      Initiated and managed retail re-branding project for the retail footprint.
      Re-focused marketing and product plans which resulted an increase in foot traffic and sales conversion
      Exceeded sales budgets and provided budget surplus for both years
      Renegotiated supplier contracts which resulted in product margin improvement
      Channel Re-branding completed on time and under budget

  • National Group Marketing Manager

    Pacific Retail Group

    - 9 months

    • Drove a ₤8 million pound marketing budget that achieved a 7% increase footfall across the brands and achieved the sales budgets for the year for all three retail brands
    • Managed the full marketing mix across three 3 brands and a marketing team of 10 people.
    • Lead 4 projects across the business – New Store Design Project (with budget and timeframe), Christmas Product & Marketing Project (achieved timeframe and margin increase by 4%), Marketing Team Review Project (achieved within…

    • Drove a ₤8 million pound marketing budget that achieved a 7% increase footfall across the brands and achieved the sales budgets for the year for all three retail brands
    • Managed the full marketing mix across three 3 brands and a marketing team of 10 people.
    • Lead 4 projects across the business – New Store Design Project (with budget and timeframe), Christmas Product & Marketing Project (achieved timeframe and margin increase by 4%), Marketing Team Review Project (achieved within timeframe and 12% cost savings) and Supplier Product Consolidation Review (achieved reduction by 20% in suppliers and increase in margin by 10% within timeframe).

  • Marketing Consultant

    Self Employed

    - 2 years 9 months

    • Auckland University of Technology: Reviewed existing team structure and scoped structure to met strategic goals of business unit for positions and responsibilities across Marketing and International Student teams. Implemented recommendations within 3 months and reduced head count costs by 15%.
    • Auckland University of Technology: Developed marketing strategy for Business School, International School and AUT (as an University) and drove the implementation for all three departments, which…

    • Auckland University of Technology: Reviewed existing team structure and scoped structure to met strategic goals of business unit for positions and responsibilities across Marketing and International Student teams. Implemented recommendations within 3 months and reduced head count costs by 15%.
    • Auckland University of Technology: Developed marketing strategy for Business School, International School and AUT (as an University) and drove the implementation for all three departments, which resulted in a 12% increase of enrolments throughout the University and budget saving of 4% for the 1998 and 1999 years

  • National Marketing Manager

    Maine Retail Group

    - 1 year 9 months

    • Drove a ₤5 million marketing budget that increased by footfall by 12% across both brand and achieved sales targets for both brands.
    • Managed the full marketing mix across the brands and a marketing team of 5 people.
    • Lead 4 projects across the business – House Brand Project, Christmas Product & Marketing Project (both within timeframe and achievement of budget), Agency Review Project (costs savings of 8%), and Customer Financial Services Project (project launched within…

    • Drove a ₤5 million marketing budget that increased by footfall by 12% across both brand and achieved sales targets for both brands.
    • Managed the full marketing mix across the brands and a marketing team of 5 people.
    • Lead 4 projects across the business – House Brand Project, Christmas Product & Marketing Project (both within timeframe and achievement of budget), Agency Review Project (costs savings of 8%), and Customer Financial Services Project (project launched within timeframes and provided new business stream).

  • Royal New Zealand Foundation of the Blind Graphic

    National Direct Marketing Manager

    Royal New Zealand Foundation of the Blind

    - 2 years

Education

Projects

  • Hiring Senior Corporate Moibile Propositions Manager

    -

    I am now searching for the right person for this role - if interested, please contact me...

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