About
I am the co-founder of Burst Your Bubble. We are a thought leadership and research…
Articles by Ian
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'Bubble Bursters': insights that help marketers think differently (Numbers 1-5)
'Bubble Bursters': insights that help marketers think differently (Numbers 1-5)
By Ian Murray
Activity
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'Whenever my children complain to me about the state of the planet I say: 'shut up I just got here myself!' (Kurt Vonnegut) Burst Your Bubble Book…
'Whenever my children complain to me about the state of the planet I say: 'shut up I just got here myself!' (Kurt Vonnegut) Burst Your Bubble Book…
Shared by Ian Murray
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How often do you use the ‘c-word’? Bubble Burster (Number 9) Marketers and market researchers call other people ‘consumers’ all the time. In…
How often do you use the ‘c-word’? Bubble Burster (Number 9) Marketers and market researchers call other people ‘consumers’ all the time. In…
Shared by Ian Murray
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How does academic marketing research gain attention in news and social media and which factors mediate this process? https://lnkd.in/egbPF4BF The…
How does academic marketing research gain attention in news and social media and which factors mediate this process? https://lnkd.in/egbPF4BF The…
Liked by Ian Murray
Experience
Education
Volunteer Experience
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Director Board Of Directors
The STAR Project
- 3 years 2 months
Economic Empowerment
STAR project is an award-winning community project helping to build safer, more connected and resilient families and communities. Based in the heart of an area experiencing multiple deprivations, we facilitate positive change through creativity; reducing isolation and tackling stigma while improving wellbeing, aspiration and community connectedness
www.star-project.org.uk
@STARprojPaisley
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Board Trustee
Renfrewshire Citizens Advice Bureau
- 1 year 10 months
Citizens Advice Bureaux are local, independent charities that provide free and confidential advice and information whoever you are and whatever your problem.
There is a Citizens Advice Bureau in almost every community in Scotland, across 280+ locations, helping more than 245,000 people each year.
Because Citizens Advice Bureaux are managed and used by people within the community, they deliver services that meet the needs of local people. They provide practical advice, negotiate on…Citizens Advice Bureaux are local, independent charities that provide free and confidential advice and information whoever you are and whatever your problem.
There is a Citizens Advice Bureau in almost every community in Scotland, across 280+ locations, helping more than 245,000 people each year.
Because Citizens Advice Bureaux are managed and used by people within the community, they deliver services that meet the needs of local people. They provide practical advice, negotiate on behalf of clients and even represent them formally, such as at tribunal hearings.
Publications
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3 myths about behavioural economics that are holding us back
Greenbook
There are many factors that may be preventing some researchers from using behavioural economics and others from realizing its full potential. But busting these 3 myths in 2016 would be a good start.
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A plumber's guide to human centricity
Research Live
Market researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.
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Turning the behavioural lens on ourselves
Research Live
Researchers need to stop thinking of behavioural economics as something they 'do' to other people and start paying more attention to thier own behaviour and biases.
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The Innovation Fallacy
Research Live
Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.
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Are Big Ideas Bad Ideas?
Greenbook
NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
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Isn't it About Time Market Research Grew Up?
Greenbook
The shift to ‘new mutuality’ represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms.
More activity by Ian
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Not so very long ago an enormous cheese from an enormous group of agencies rather casually made a declaration along these lines: it was time to…
Not so very long ago an enormous cheese from an enormous group of agencies rather casually made a declaration along these lines: it was time to…
Liked by Ian Murray
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How do you feel when you hear the word 'choice'? My bet is that most people on here think it's a good thing. But out in the real world a lot of…
How do you feel when you hear the word 'choice'? My bet is that most people on here think it's a good thing. But out in the real world a lot of…
Shared by Ian Murray
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Bubble Burster (Number 8). Marketing is based on the principle that choice is a good thing. An academic paper 'When choice does not equal…
Bubble Burster (Number 8). Marketing is based on the principle that choice is a good thing. An academic paper 'When choice does not equal…
Liked by Ian Murray
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What about me? Burst Your Bubble Book Club (Number 5) At BYB we spend a lot of time thinking about the cult of individualism that dominates the…
What about me? Burst Your Bubble Book Club (Number 5) At BYB we spend a lot of time thinking about the cult of individualism that dominates the…
Shared by Ian Murray
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