James Reeves

James Reeves

Brighton, England, United Kingdom
663 followers 500+ connections

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About

Enthusiastic strategist with over 10 years of experience in creative marketing and…

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Activity

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Experience

  • Footballco Graphic

    Footballco

    London, England, United Kingdom

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    Sydney, Australia

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    Sydney, Australia

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    London

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    London, United Kingdom

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    London, United Kingdom

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    Bournemouth, United Kingdom

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    Bracknell, United Kingdom

Education

  • Bournemouth University Graphic

    Bournemouth University

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    Activities and Societies: Advertising Society, Tennis

    Modules within my degree:

    1st Year
    - Fundamentals of Advertising & Marketing Communications
    - Consumer & Audience Psychology
    - Integration of Marketing Advertising & PR
    - Contemporary Media & Popular Culture
    - Global Business Context
    - Communication & Research Skills

    2nd Year
    - Account Planning
    - Creative Strategy & Analysis
    - Media Planning
    - Digital Communication Strategies
    - Communication & Research Skills
    - Academic & Professional…

    Modules within my degree:

    1st Year
    - Fundamentals of Advertising & Marketing Communications
    - Consumer & Audience Psychology
    - Integration of Marketing Advertising & PR
    - Contemporary Media & Popular Culture
    - Global Business Context
    - Communication & Research Skills

    2nd Year
    - Account Planning
    - Creative Strategy & Analysis
    - Media Planning
    - Digital Communication Strategies
    - Communication & Research Skills
    - Academic & Professional Research

    3rd Year
    - Panasonic UK (12 Month Industrial Placement Scheme)
    - Thinking Juice (Summer Internship)

    4th Year
    - Creativity in Communications
    - Persuasion & Influence
    - Online Culture & Behaviour
    - Campaign Planning
    - Dissertation

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    Completed modules include;

    - The What & Why Of Brand
    - Brand Management
    - Brand Diagnosis
    - Targeting
    - Brand Positioning
    - Brand Codes
    - Brand Objectives
    - Brand Architecture
    - Tactical Execution
    - Budgeting & Brand Tracking

    The grade was awarded based on a submitted brand plan and brand simulator.

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    Completed the Marketing Week Mini MBA with Mark Ritson, achieving an A. Modules included;
    - Market Orientation
    - Market Research
    - Segmentation
    - Targeting
    - Positioning
    - Marketing Strategy
    - Product Development
    - Distribution
    - Pricing
    - Integrated Marketing Communications
    - Brand

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    Activities and Societies: Football, Basketball, Tennis

    Secondary School and 6th Form College
    11 GCSE A-C Grade
    A Level - Psychology B / ICT B / Media B / Photography C

Publications

  • Contributor - WARC Future Of Strategy 2019

    Warc

    Key contributor to Warcs global 2019 Future Of Strategy report.

    The report combines an analysis of WARCS global survey of senior strategists, and qualitative opinion and analysis on the current state and future expectations of the discipline.

    See publication

Honors & Awards

  • B&T 30 Under 30 Shortlist - Strategy

    B&T

    Shortlisted for B&T’s 30 under 30 2019

  • Cannes Young Lion UK Winner - Media

    Cannes Lions Festival

    The Young Lions Competitions give the next generation of industry talent the chance to prove themselves by creating campaigns during the Festival week.

    More than 400 contestants from around the globe compete in seven competitions. Given just 24 hours to answer a brief set by a non-profit, NGO, charity organisation before the work is judged by members of the Cannes Lions juries.

Languages

  • English

    Native or bilingual proficiency

  • German

    Limited working proficiency

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