About
Imagine a future where you no longer need to choose between high performance and…
Articles by Dr James
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What is VO2 max., and why does it matter?
What is VO2 max., and why does it matter?
By Dr James Hewitt
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Three steps combat distraction & rediscover your focus
Three steps combat distraction & rediscover your focus
By Dr James Hewitt
Contributions
Activity
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The Global Leadership Summit it this week! For me, it’s two of the most impactful days of the year. However, this year it’s extra special, as I get…
The Global Leadership Summit it this week! For me, it’s two of the most impactful days of the year. However, this year it’s extra special, as I get…
Liked by Dr James Hewitt
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Your smartphone might be holding you back in your workout: Two fairly recent studies have encouraged me to think twice about bringing my phone to…
Your smartphone might be holding you back in your workout: Two fairly recent studies have encouraged me to think twice about bringing my phone to…
Shared by Dr James Hewitt
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Lifestyle (exercise and diet) interventions can improve mental health outcomes. But how do they compare to psychotherapy? A new randomised…
Lifestyle (exercise and diet) interventions can improve mental health outcomes. But how do they compare to psychotherapy? A new randomised…
Liked by Dr James Hewitt
Experience
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Education
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Loughborough University
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The demands on organisations and employees to deliver products and services continue to increase. Long workdays, inadequate sleep and recovery are common. Consequently, many employees struggle to balance effort and recovery, compromising performance, elevating stress, and making it difficult to switch off.
My research gathered data from high-performing organisations around the world, using a digital phenotyping method to reveal the behavioural, psychological, cognitive, and physiological…The demands on organisations and employees to deliver products and services continue to increase. Long workdays, inadequate sleep and recovery are common. Consequently, many employees struggle to balance effort and recovery, compromising performance, elevating stress, and making it difficult to switch off.
My research gathered data from high-performing organisations around the world, using a digital phenotyping method to reveal the behavioural, psychological, cognitive, and physiological effects of these working patterns.
Subsequent analyses indicate how employers and employees may restructure time use and recovery activities to enhance well-being and sustainable performance. -
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I studied Sport & Exercise Science at Loughborough University: ranked 1st for Sports Science (Times Good University Guide). My areas of study included the biomechanical, pedagogical, physiological, psychological, and sociological influences on human performance. I also took elective courses covering various aspects of Business Management and have used this combination of commercial and scientific learning as a foundation for my career, ranging from work with corporate clients to professional…
I studied Sport & Exercise Science at Loughborough University: ranked 1st for Sports Science (Times Good University Guide). My areas of study included the biomechanical, pedagogical, physiological, psychological, and sociological influences on human performance. I also took elective courses covering various aspects of Business Management and have used this combination of commercial and scientific learning as a foundation for my career, ranging from work with corporate clients to professional athletes.
Projects
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Trek Factory Racing Bike Fitting & Cycling Analysis Services
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The Cyclefit team delivers industry leading Bike Fitting and Cycling Analysis to the Trek Factory Racing professional cycling team. Combining decades of combined experience, Sports Science, Physiotherapy and cutting edge technology including Dartfish Motion Analysis and GebioMized pressure mapping, Cyclefit offers a truly world class service designed to optimise the rider's connection between the body and bike, reducing injury risk, improving resilience and enhancing performance.
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Trek Precision Fit International Training Programme
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Based on the approach used with World Class athletes, I worked with Cyclefit UK and the Trek Bicycle Corporation to develop a programme to educate dealers and distributors around the world with the skills to improve the way they select and adjust cycling equipment for their customers.
In addition to developing the protocol and education programme, we also established a network of instructors throughout Europe, Scandinavia and APAC (Asia/Pacific region) facilitating us in offering a…Based on the approach used with World Class athletes, I worked with Cyclefit UK and the Trek Bicycle Corporation to develop a programme to educate dealers and distributors around the world with the skills to improve the way they select and adjust cycling equipment for their customers.
In addition to developing the protocol and education programme, we also established a network of instructors throughout Europe, Scandinavia and APAC (Asia/Pacific region) facilitating us in offering a comprehensive, global training and certification service as part of the Trek Precision Fit programme.Other creators -
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Stephen James BMW, London
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In 2011 I created a concept store within the Stephen James Group's leading BMW dealership. I conducted a body of research to identify an opportunity in offering customised, high-end cycling equipment and took the project from idea to reality. I was also responsible for recruiting a lean, dynamic team and in October 2010, launched the London based venture.
I developed a marketing strategy to convert existing Stephen James customers as well as generating new leads specifically for the…In 2011 I created a concept store within the Stephen James Group's leading BMW dealership. I conducted a body of research to identify an opportunity in offering customised, high-end cycling equipment and took the project from idea to reality. I was also responsible for recruiting a lean, dynamic team and in October 2010, launched the London based venture.
I developed a marketing strategy to convert existing Stephen James customers as well as generating new leads specifically for the concept store. I also designed a novel store-in-store model, featuring an appointment and personal assessment based approach to sales. This was complimented by a strong scientific and analytical approach to product selection and customisation. In addition, the store's focussed product and services mix could be adapted based on data generated from our marketing and retail management systems.
I continued to develop the store based on a data driven strategy to attract cyclists looking for a premium, scientific approach to finding their ideal cycling equipment. Our novel approach led to the store achieving industry leading conversion rates and exceptionally high levels of customer retention and customer satisfaction. In April 2013, I handed the venture over to a dedicated Store Manager.
Organizations
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BASES (The British Association of Sport and Exercise Sciences)
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The start of the Roschier Baltic Sea Race was on Saturday a week ago and the awards gala was last Friday. I have tremendous respect for the crews…
The start of the Roschier Baltic Sea Race was on Saturday a week ago and the awards gala was last Friday. I have tremendous respect for the crews…
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