“I've had the pleasure of working with Jamie Credland both during our time at The Economist and more recently at Common Sense Media, where we brought him on board to lead our marketing efforts while we were recruiting for a CMO. Jamie is an exceptionally talented brand marketer who truly knows how to make an impact. He hit the ground running from day one, quickly putting together comprehensive marketing plans for the launch of a key program. His ability to seamlessly integrate into the team and work collaboratively was impressive, and the team would jump at the chance to work with him again. I highly recommend Jamie and look forward to any opportunity to work with him in the future.”
Contributions
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How can you present to a C-suite audience with confidence?
The importance of brevity can't be understated. Your audience are extremely busy, with many different challenges on their mind. Focus on explaining the quantifiable value of your proposal, the benefits it will deliver and a brief timeline. The best way to do this is almost always through storytelling, but don't let that tempt you into long and rambling narratives or endless background to the problem. Get to the point as quickly as you can. This doesn't mean you don't need the detail - you need to know the data, research, finances etc inside out. You just don't need to show it in the meeting. Your presentation is like an iceberg, you only need to show the most striking point of the underlying work.
Activity
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Planning for the NY Financial Services Marketing Leaders' Summit in December is gearing up, and we’re thrilled to announce some of the first…
Planning for the NY Financial Services Marketing Leaders' Summit in December is gearing up, and we’re thrilled to announce some of the first…
Liked by Jamie Credland
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Has anyone I know been through the CMO Accelerator program at Cannes Lions International Festival of Creativity? A dear friend is considering it and…
Has anyone I know been through the CMO Accelerator program at Cannes Lions International Festival of Creativity? A dear friend is considering it and…
Liked by Jamie Credland
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New Axios homepage alert! Check it out 👇
New Axios homepage alert! Check it out 👇
Liked by Jamie Credland
Licenses & Certifications
Volunteer Experience
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Chairperson
The Economist Charitable Trust
- 3 years 11 months
Education
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Trustee
Music Heritage UK
- 6 years 7 months
Arts and Culture
Music Heritage UK was a charity founded to promote, protect and preserve the UK's musical heritage. I sat on the board of trustees, steering the organisation's strategy. http://www.musicheritageuk.org/
Courses
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Cannes Lions CMO Accelerator programme, 2016
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IAA Leaders Series, 2020
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IDM Award in Data Driven Marketing
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IDM Professional Certificate in Social Media
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Honors & Awards
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Brand of the Year
Digiday Marketing & Advertising Awards Europe
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Brand Launch of the Year
Digiday Media Awards Europe
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FIPP Insight Award 2016
FIPP
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Marketing Week Engage Award - Best Media campaign
Marketing Week
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IPA Effectiveness Award
IPA
Languages
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English
Native or bilingual proficiency
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Dutch
Limited working proficiency
Recommendations received
10 people have recommended Jamie
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Advertising in the news is good for your brand. But don't just take my word for it... Am thrilled that World Media Group are partnering with…
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⏳Don’t miss it - there’s still time! Submit your #campaign entry to the World Media Group awards 🏆 Jamie Credland Emma Winchurch-Beale
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🚨 Entry deadline extended!! 🚨 Very happy to say that the entry deadline for the World Media Awards has been extended to Thursday 26th September.…
🚨 Entry deadline extended!! 🚨 Very happy to say that the entry deadline for the World Media Awards has been extended to Thursday 26th September.…
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Back on The Media Leader UK podcast after a little summer hiatus. I sat down with Mantis founder and EVP Terry Hornsby to discuss how irresponsible…
Back on The Media Leader UK podcast after a little summer hiatus. I sat down with Mantis founder and EVP Terry Hornsby to discuss how irresponsible…
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