Jen Patterson

Budget: £22,000 including agency fees

Raspberry Pi Trading was launching the latest version of its cult micro computer for makers and education.

element14 worked with Wildfire PR to launch the board with a global press conference at the Shard in London which was live streamed globally on its element14 Community.

To steal a march on the competing distributor element14 scheduled the event at 9am on launch day and the founder of Pi Trading, Eben Upton, wanting a slice of the… Show more

Budget: £22,000 including agency fees

Raspberry Pi Trading was launching the latest version of its cult micro computer for makers and education.

element14 worked with Wildfire PR to launch the board with a global press conference at the Shard in London which was live streamed globally on its element14 Community.

To steal a march on the competing distributor element14 scheduled the event at 9am on launch day and the founder of Pi Trading, Eben Upton, wanting a slice of the action, agreed to speak.

The UK trade and national media were invited to the launch event to watch the press conference and see some demos of the product with its supporting accessories. 24 media attended from the Guardian, the BBC, the Evening Standard and Electronics Weekly.

As 9am GMT is the middle of the night for the US media we arranged some pre-interviews with some of the key titles including the Verge and Next Web to give them the story under embargo so they wouldn’t be on the back foot when the announcement broke.

The live press conference recorded 1,150 live views and the recording of the press conference has so far recorded over 18,000 views.

364 pieces of coverage have been recorded globally on the launch with links back to the element14 site. A Share of Voice of 63% of coverage was recorded versus the other distributor. Finally 375 journalists visited the Releas’d page to collate their stories from the content we provided.

Nearly 10,000 referrals were recorded to the element14 Community in the week of launch with the average being 350 per month
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Outshining the competition the campaign included face-to-face journalist meetings, digital content hub and social media stunt activity to dominate media coverage, engage directly with enthusiasts and drive traffic to the element14.com Community. The creativity in this campaign came from the social media hashtag #extraraspberry which went live on launch day encouraging fans to find one of our branded ice cream vans in London, claim their free ice cream and, using the hashtag, be one of the… Show more

Outshining the competition the campaign included face-to-face journalist meetings, digital content hub and social media stunt activity to dominate media coverage, engage directly with enthusiasts and drive traffic to the element14.com Community. The creativity in this campaign came from the social media hashtag #extraraspberry which went live on launch day encouraging fans to find one of our branded ice cream vans in London, claim their free ice cream and, using the hashtag, be one of the first people to get hold of the new Raspberry Pi. See the pictures on Pinterest. Results included:
• 130 pieces of Global media coverage including BBC, CNET, Telegraph and Wired
• A share of voice of 82% of coverage was recorded versus main competitor
• 15 journalists attended the media event with 400 visits to the content portal to collate their articles
• 4,000 visits to the element14 Community from media coverage was recorded in the week of launch (average 350 per month)
• The most ever mentions of element14 on social media channels in one day:
o 357,000 impressions on Twitter
o 350 re-tweets
o 127 conversions on Twitter
o 25,000 clicks, likes and comments on Facebook
• Stock sold out in 48 hours
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The successful microcomputer Raspberry Pi was launched at Embedded World 2012. We decided to celebrate the one year anniversary of the launch at Embedded World 2013 by creating a giant Raspberry Pi shaped birthday cake. The cake was 1 metre long and entirely edible. You can read a blog about the making of the cake here: http://ow.ly/iKYt6

The concept and creation of the cake was driven by myself as well as the surrounding PR around Pi month with support on the social media at the… Show more

The successful microcomputer Raspberry Pi was launched at Embedded World 2012. We decided to celebrate the one year anniversary of the launch at Embedded World 2013 by creating a giant Raspberry Pi shaped birthday cake. The cake was 1 metre long and entirely edible. You can read a blog about the making of the cake here: http://ow.ly/iKYt6

The concept and creation of the cake was driven by myself as well as the surrounding PR around Pi month with support on the social media at the event.

The activity has been hugely successful:

• 11,301 total views of cake/birthday blog posts on element14.
• 9,172 visits to community as a result of the campaign.
• 4,616 directly clicking through from Reddit alone
• 100,000 saw our Facebook posts, 593 ‘liked’, 165 shared and 47 commented.
• 329 +1’d and 136 shared on Google+
• 28% increase in followers for element14news on Twitter.
• 234 re-tweets of element14news’ initial cake post

Plus the activity has seen pick up from The Inquirer, Make, Adafruit, Recantha, Electronics Weekly, Techhive, Tech Nation, EE Journal and Electronics Weekly.
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This multichannel campaign, praised by HMRC and customers alike, highlighted the immediate requirements surrounding the red diesel legislation change, as well as the longer-term sustainability considerations for operations across sectors UK wide.

The objective of this campaign was to raise the profile of the impending legislation changes and drive revenue from new and existing customers accessing services to support their immediate and longer-term requirements around the switch… Show more

This multichannel campaign, praised by HMRC and customers alike, highlighted the immediate requirements surrounding the red diesel legislation change, as well as the longer-term sustainability considerations for operations across sectors UK wide.

The objective of this campaign was to raise the profile of the impending legislation changes and drive revenue from new and existing customers accessing services to support their immediate and longer-term requirements around the switch.

We measured the success of the objectives through engagement with the campaign elements and in specific revenue generated from services ensuring organisations were prepared for the changes to red diesel legislation and their ongoing sustainability requirements.

In the 2020 budget, the government announced that it would remove the entitlement to use red diesel from April 2022, with some exceptions. These reforms are important for tackling climate change and improving the UK’s air quality.

We devised a multi-channel marketing campaign to inform customers of the legislative requirement to stop using red diesel beyond April 2022. This took the form of:

• A webinar looking at the wider implications of the legislation changes from energy audits to security implications
• A series of blog posts informing them of the process required to prepare for the changes including tank cleaning and fuel polishing, uplift, and transfers
• An email series alerting customers to changes in legislation
• A series of social media posts alerting customers to the changes linking to the blog and driving registrations of the webinar
• Direct customer communication in meetings

For a budget of £3,173, results included:
• £475,715 revenue generated
• 13,858 opens and 1,590 clicks on emails
• 212 Sign-ups to the webinar and 104 attendees
• 822 Unique page views of the blog
• 3 mins 6 secs dwell time on blog
• 5 pieces of media coverage
• 23,315 Impressions on social media posts, 404 clicks, 281 likes and 93 shares Show less

“The Limerick and Maritime Art Competitions implemented by Acceleris have been pivotal in building the Charity’s social media following this year. By generating significant coverage – both on and offline, we have successfully engaged with potential supporters who might otherwise not have learned about the Society and its historical and current work on behalf of the seafaring community.”

Stephen Fisher
Marketing and Communications Manager, Shipwrecked Mariners’ Society