Jennifer Stirrup (She / Her / Hers)

Jennifer Stirrup (She / Her / Hers)

London Area, United Kingdom
13K followers 500+ connections

About

Jennifer Stirrup is the Founder and CEO of Data Relish, a UK-based AI and Business…

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Activity

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Experience

  • Data Relish Graphic

    Data Relish

    London, England, United Kingdom

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    Hertfordshire, UK

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    London, United Kingdom

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    EMEA

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    London, United Kingdom

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    London, United Kingdom

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Education

  • University of Birmingham Graphic

    The University of Birmingham

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    Activities and Societies: Whilst working full-time, she converted her Pg.Dip to an M.Sc by completing a project focusing on scheduling algorithms in the context of project management using artificial intelligence languages, such as LISP, POP11, C++ and POP11.

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    Activities and Societies: Dissertation on AI Ethics in the Business, Strategic Managemetn, Organizational Psychology, Marketing, Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability, Information Management,

    Robert Kennedy College is a private educational institution in Zürich, Switzerland that was founded in 1998. The College pioneered Swiss quality online learning; we offer rigorous but flexible learning programmes, enhanced by state of the art online e-learning technology that has been developed entirely in-house. The Robert Kennedy College online Masters level programmes are in an exclusive partnership with the University of Cumbria, the University of Salford and York St John University. Our…

    Robert Kennedy College is a private educational institution in Zürich, Switzerland that was founded in 1998. The College pioneered Swiss quality online learning; we offer rigorous but flexible learning programmes, enhanced by state of the art online e-learning technology that has been developed entirely in-house. The Robert Kennedy College online Masters level programmes are in an exclusive partnership with the University of Cumbria, the University of Salford and York St John University. Our instructors are graduates from some of the best universities worldwide, and with over 5,000 students from 130 different countries, we are a truly international establishment. Our programmes combine Swiss quality education at a distance with residencies at the College’s premises in Zürich, Switzerland and in England at the campuses of our exclusive partners.

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    Activities and Societies: Computing Science Football Club

    Jennifer's focus was on data mining, algorithms, and her Masters' project involved an object-oriented investigation of agent architecture.

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    Artificial Intelligence

    Studying at a prominent university in Paris, focusing on UNIX and applied artificial intelligence algorithms, Jennifer also learned to speak French fluently.

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    Activities and Societies: The Philosophy Society, The Psychology Society, The Calvin and Hobbes Society

    Jennifer obtained exemptions from first and second year exams in Psychology and Philosophy due to her excellent performance throughout the courses.

Licenses & Certifications

Volunteer Experience

  • Director-At-Large (Elect)

    Professional Association of SQL Server

    - 4 years 3 months

    Science and Technology

    The all-volunteer PASS Board of Directors is comprised of a four-member Executive Committee, Directors-at-Large, Founding Partner representatives, and appointed advisers. The Board engages data professionals throughout the world who use the Microsoft data platform - as well as Microsoft executives, product teams, and developers - to help develop quality programs, educational content, and speakers for the global PASS community. The PASS Board is elected by PASS members and acts in accordance…

    The all-volunteer PASS Board of Directors is comprised of a four-member Executive Committee, Directors-at-Large, Founding Partner representatives, and appointed advisers. The Board engages data professionals throughout the world who use the Microsoft data platform - as well as Microsoft executives, product teams, and developers - to help develop quality programs, educational content, and speakers for the global PASS community. The PASS Board is elected by PASS members and acts in accordance with the PASS Bylaws.

  • DataKind UK Graphic

    DataDive participant

    DataKind UK

    - Present 6 years 3 months

    Poverty Alleviation

    I volunteered my data skills at a DataDive - a high energy, hackathon-style two day event where charities and social enterprises work alongside teams of volunteer data scientists, analysts, developers and designers using data to gain insight into their programmes and to increase their impact. I used Tableau, Power BI, Power Query and R. I blogged here: https://jenstirrup.com/2018/07/30/fun-datadive-with-datakind-uk/

    DataKind UK launched in April 2013 as DataKind's first Chapter and is…

    I volunteered my data skills at a DataDive - a high energy, hackathon-style two day event where charities and social enterprises work alongside teams of volunteer data scientists, analysts, developers and designers using data to gain insight into their programmes and to increase their impact. I used Tableau, Power BI, Power Query and R. I blogged here: https://jenstirrup.com/2018/07/30/fun-datadive-with-datakind-uk/

    DataKind UK launched in April 2013 as DataKind's first Chapter and is its own independently-run charity that upholds DataKind's vision of using data in the service of humanity. The UK data-for-good community is all about making an impact, with enthusiastic data scientists using data to drive innovation, and a vibrant charitable sector ready to embrace data to advance its work.

  • Microsoft Graphic

    Regional Director

    Microsoft

    - 2 years 2 months

    Science and Technology

    The Regional Director Program provides Microsoft leaders with the customer insights and real-world voices it needs to continue empowering developers and IT professionals with the world's most innovative and impactful tools, services, and solutions.
    Established in 1993, the program consists of 150 of the world's top technology visionaries chosen specifically for their proven cross-platform expertise, community leadership, and commitment to business results. You will typically find Regional…

    The Regional Director Program provides Microsoft leaders with the customer insights and real-world voices it needs to continue empowering developers and IT professionals with the world's most innovative and impactful tools, services, and solutions.
    Established in 1993, the program consists of 150 of the world's top technology visionaries chosen specifically for their proven cross-platform expertise, community leadership, and commitment to business results. You will typically find Regional Directors keynoting at top industry events, leading community groups and local initiatives, running technology-focused companies, or consulting on and implementing the latest breakthrough within a multinational corporation.

    Do Regional Directors work for Microsoft?
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    No, Regional Directors are not employed by Microsoft. In some cases, Regional Directors or their companies may have contracts to deliver goods or services to Microsoft but they are not employees.

  • Microsoft Graphic

    Microsoft Most Valuable Professional MVP in Data Platform

    Microsoft

    - 9 years

    Science and Technology

    I handed the MVP Badge back after having bad experiences with other MVPs, and not having my voice heard properly by Microsoft team members. You can read about it here. https://jenstirrup.com/2020/06/24/i-have-stepped-down-as-a-microsoft-mvp/

    Microsoft Most Valuable Professionals, or MVPs, are technology experts who passionately share their knowledge with the community. They are always on the "bleeding edge" and have an unstoppable urge to get their hands on new, exciting technologies…

    I handed the MVP Badge back after having bad experiences with other MVPs, and not having my voice heard properly by Microsoft team members. You can read about it here. https://jenstirrup.com/2020/06/24/i-have-stepped-down-as-a-microsoft-mvp/

    Microsoft Most Valuable Professionals, or MVPs, are technology experts who passionately share their knowledge with the community. They are always on the "bleeding edge" and have an unstoppable urge to get their hands on new, exciting technologies. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions, to solve real world problems. MVPs make up a global community of over 4,000 technical experts and community leaders across 90 countries and are driven by their passion, community spirit, and quest for knowledge. Above all and in addition to their amazing technical abilities, MVPs are always willing to help others - that's what sets them apart.

  • DataKind UK Graphic

    DataDive Data Science Volunteer

    DataKind UK

    - Present 5 years 3 months

    Health

    I did good with data!
    I volunteered my data skills at a DataDive - a high energy, hackathon-style two day event where charities and social enterprises work alongside teams of volunteer data scientists, analysts, developers and designers using data to gain insight into their programmes and to increase their impact.

  • Royal Air Force Air Cadets Graphic

    Civilian Committee Member

    Royal Air Force Air Cadets

    - Present 4 years 10 months

    Education

    The Air Training Corps is a voluntary youth organisation for the air-minded under the sponsorship of the Ministry of Defence (MOD). Some of the activities are sponsored and financed by MOD but others are not, and it is in connection with the latter that squadrons need the help of their Civilian Committees.

    The aims of the Royal Air Force Air Cadets are defined in the Royal Warrant in the following terms:
    a. To promote and encourage among young people a practical interest in aviation…

    The Air Training Corps is a voluntary youth organisation for the air-minded under the sponsorship of the Ministry of Defence (MOD). Some of the activities are sponsored and financed by MOD but others are not, and it is in connection with the latter that squadrons need the help of their Civilian Committees.

    The aims of the Royal Air Force Air Cadets are defined in the Royal Warrant in the following terms:
    a. To promote and encourage among young people a practical interest in aviation and the
    Royal Air Force (RAF);
    b. To provide training which will be useful both in the Services and civilian life and;
    c. To foster the spirit of adventure and to develop the qualities of leadership and good
    citizenship.
    The civilian structure of the ATC is based on Councils and Committees in support of each Region, Wing, Squadron and Detached Flight. The purpose of the Royal Air Force Air Cadets Civilian Committee is to support cadet activities by:
    a. Giving direct help and advice to formations in the performance of their tasks;
    b. Providing a means of ensuring that squadrons’ views are properly represented at Air
    Cadet Council, Regional and Wing levels;
    c. Fostering association between ATC formations and their associated communities;
    d. Raising, controlling and accounting for non-public funds in support of squadron training
    programmes and approved activities.

    I am a Civilian Committee member for 2F (Watford ) Squadron, one of the Founding Squadrons for the Royal Air Force Air Cadets, Herts & Bucks Wing.

Publications

  • Deep Learning for Strategic Decision Makers

    O'Reilly

    Deep learning (DL) is an exciting new data technology that's creating business value for companies like Google, Yahoo, Microsoft, Amazon, Netflix, Spotify, and more. This course explains DL's core concepts, demystifies the math and science underlying the technology, and reviews its strengths, weaknesses, challenges, and risks from a strategic perspective. Business executives seeking a market-focused introduction to this technology will come away with the ability to articulate DL's core concepts…

    Deep learning (DL) is an exciting new data technology that's creating business value for companies like Google, Yahoo, Microsoft, Amazon, Netflix, Spotify, and more. This course explains DL's core concepts, demystifies the math and science underlying the technology, and reviews its strengths, weaknesses, challenges, and risks from a strategic perspective. Business executives seeking a market-focused introduction to this technology will come away with the ability to articulate DL's core concepts and an understanding of how they fit together to produce business value.

    Discover the distinctions between deep learning, big data, machine learning, and artificial intelligence
    Learn how DL apps (e.g., speech recognition, image processing, and recommender systems) create value
    Examine the pitfalls of DL and know how to overcome them
    Understand how to evaluate the possibilities of DL for your own company
    Jen Stirrup runs London based Data Relish, Ltd., a business consultancy providing strategic advice on data technology implementations to global clients. Named by Solutions Review as one of the world's top nine most influential women in business intelligence and data analytics, Jen holds Master's degrees in Cognitive Science from the University of Birmingham and from Aberdeen University. She's worked in IT for 20+ years and her areas of expertise include artificial intelligence, BI, Microsoft SQL Server, Tableau, R, Hadoop, and Hive.

    See publication
  • Tableau: Creating Interactive Data Visualizations

    Packt

    (Due to its large file size, this book may take longer to download).
    This Book Is For Data Scientists who have just started using Tableau and want to build on the skills using practical examples. The approach will be a combined perspective, wherein we start by performing some basic recipes and move on to some advanced ones. Finally, we perform some advanced analytics and create appealing and insightful data stories using Tableau in a step-by-step manner.

    See publication
  • Tableau Dashboard Cookbook

    Packt

    With increasing interest and enthusiasm for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across your business. The deceptively simple Tableau interface hides a variety and complexity of features available for dashboarding, and this book will help you to become familiar with these features.

    This book…

    With increasing interest and enthusiasm for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across your business. The deceptively simple Tableau interface hides a variety and complexity of features available for dashboarding, and this book will help you to become familiar with these features.

    This book will familiarize you with the features of Tableau and enable you to develop and enhance your dashboard skills, starting with an overview of what dashboard is, followed by how you can collect data using various mathematical formulas. It will also walk you through the various features of Tableau including dual axes, scatterplot matrices, heat maps, and sizing. Finally, this book will help you consider what to do next with your dashboard, whether it's on a server or in collaboration with other tools.

    See publication
  • Microsoft SQL Server Analysis Services Demystified

    Packt Publishing

    Microsoft SQL Server is an enterprise database server with a multitude of technologies within it. SQL Server 2012 Analysis Services is one of those technologies that empowers users to analyze business data quickly and easily. However, designing cubes in Analysis Services can be a complex task: it's all too easy to make mistakes early on in development that lead to serious problems when the cube is in production. Learning the best practices for cube design before you start your project will help…

    Microsoft SQL Server is an enterprise database server with a multitude of technologies within it. SQL Server 2012 Analysis Services is one of those technologies that empowers users to analyze business data quickly and easily. However, designing cubes in Analysis Services can be a complex task: it's all too easy to make mistakes early on in development that lead to serious problems when the cube is in production. Learning the best practices for cube design before you start your project will help you avoid these problems and ensure that your project is a success.

    This practical video course teaches you how to make design decisions, manage multidimensional and tabular models, and finally visualize data to successfully deliver a business intelligence project.

    Microsoft SQL Server Analysis Services Demystified gives viewers an insight into the best practices for designing and building Microsoft Analysis Services 2012 cubes.

    Packed with real world tasks, this video course starts by helping you make design decisions, recognizing that this maximizes the successful delivery of a business intelligence project. You then get a walkthrough of the key concepts and terms that are common to both the multidimensional and tabular models of Analysis Services. Next, you will move onto key technical implementations of Analysis Services cubes, such as hierarchies, natural and unnatural relationships, and essential MDX expressions. Finally, you will learn about visualizing the data in DAX and MDX in order to expose the data accurately using Excel, Reporting Services, and Power View.

    This video course is an invaluable tutorial for anyone who is planning to use Microsoft Analysis Services 2012 in a business intelligence project.

    See publication
  • SQL Server MVP Deep Dives Volume 2

    I was Technical Editor for some of the Chapters.
    Over 60 SQL Server MVPs contributed to this book, which was assembled and edited by Kalen Delaney and SQL Server legends Louis Davidson (Database Design and Architecture), Greg Low (Business Intelligence.), Brad McGhee (Performance Tuning and Optimization), Paul Nielson (Database Development), and Paul Randal and Kimberly Tripp (Database Administration.)

    Other authors
    See publication

Courses

  • M.A. (Hons) Psychology

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  • M.A. Applied Artificial Intelligence

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  • M.Sc Cognitive Science

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  • Postgraduate Diploma Applied Artificial Intelligence

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Projects

  • SQLSaturday #278

    SQLSaturday is a training event for SQL Server professionals and those wanting to learn about SQL Server.

    This event has been held on Mar 1 2014 in Budapest, Hungary. Admittance to the event was free, all costs were covered by donations and sponsorships.

    More than 450 people from 12 countries attended 22 sessions, delivered by 5 local and 15 international volunteer speakers.
    We had 12 volunteers helping in organizing the event, doing an extremely good job throughout the day.

    Other creators
    See project

Honors & Awards

  • Microsoft Regional Director

    Microsoft

    The Regional Director Program provides Microsoft leaders with the customer insights and real-world voices it needs to continue empowering developers and IT professionals with the world's most innovative and impactful tools, services, and solutions.
    Established in 1993, the program consists of 150 of the world's top technology visionaries chosen specifically for their proven cross-platform expertise, community leadership, and commitment to business results. You will typically find Regional…

    The Regional Director Program provides Microsoft leaders with the customer insights and real-world voices it needs to continue empowering developers and IT professionals with the world's most innovative and impactful tools, services, and solutions.
    Established in 1993, the program consists of 150 of the world's top technology visionaries chosen specifically for their proven cross-platform expertise, community leadership, and commitment to business results. You will typically find Regional Directors keynoting at top industry events, leading community groups and local initiatives, running technology-focused companies, or consulting on and implementing the latest breakthrough within a multinational corporation.

  • Microsoft MVP

    Microsoft

    Microsoft Most Valuable Professionals, or MVPs, are technology experts who passionately share their knowledge with the community. They are always on the "bleeding edge" and have an unstoppable urge to get their hands on new, exciting technologies. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions, to solve real world problems. MVPs make up a global community of over 4,000 technical experts and…

    Microsoft Most Valuable Professionals, or MVPs, are technology experts who passionately share their knowledge with the community. They are always on the "bleeding edge" and have an unstoppable urge to get their hands on new, exciting technologies. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions, to solve real world problems. MVPs make up a global community of over 4,000 technical experts and community leaders across 90 countries and are driven by their passion, community spirit, and quest for knowledge. Above all and in addition to their amazing technical abilities, MVPs are always willing to help others - that's what sets them apart.

Languages

  • French

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