About
For as long as I can remember, I have been fascinated by brands and advertising. To me…
Articles by Jesper
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Moving abroad made me a better strategist
Moving abroad made me a better strategist
By Jesper Norgaard
Activity
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Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! 🏴☠️ Effective January 1, Erin succeeds Troy…
Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! 🏴☠️ Effective January 1, Erin succeeds Troy…
Liked by Jesper Norgaard
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📣 LAST MINUTE CHANCE TO BECOME A CASE PARTNER AT THE IT UNIVERSITY FOR THE AUTUMN SEMESTER 📣 My class, "Service Design—Management and…
📣 LAST MINUTE CHANCE TO BECOME A CASE PARTNER AT THE IT UNIVERSITY FOR THE AUTUMN SEMESTER 📣 My class, "Service Design—Management and…
Liked by Jesper Norgaard
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🤩 HOW DO YOU MAKE THE MOVE FROM STRATEGIST TO AGENCY LEADER? Most agency leaders come from an account management, few from strategy, and even less…
🤩 HOW DO YOU MAKE THE MOVE FROM STRATEGIST TO AGENCY LEADER? Most agency leaders come from an account management, few from strategy, and even less…
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Experience
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Education
Licenses & Certifications
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Applied Behavioural Economics - Pass with Distinction
IPA (Institute of Practitioners in Advertising)
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Volunteer Experience
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Effectiveness Jury
Effie Worldwide
- Present 5 years
Member of the jury in 2019, 2020, 2021, 2022, 2023 and 2024.
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APA Showcase Jury
Advertising Producers Association (APA)
- 1 month
Member of the jury for the APA Showcase 2024
Honors & Awards
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Gold Effie, Seasonal Marketing - 'Christmas is this Very moment' for Very
Effie UK
I was the principal author of the paper that tells the story about how a challenger defied the unspoken advertising rules of Christmas and delivered a return that puts the business in the company of the celebrated big-guns.
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Bronze in Outdoor - 'Decode the Truth' for Amazon Prime Video
Creative Circle UK
To promote Amazon Prime Video’s latest film, The Mauritanian, we plastered the streets with over 12,000 provocative posters designed to look like redacted US government documents.
The posters used AR technology to reveal what is hidden behind censorship and show that there are two sides to the same truth. This engaging piece of content empowered people to discover the story, and teased the core narrative of the film to draw people to Amazon Prime Video to discover the full story. -
Bronze in Outdoor - 'Jeremy Clarkson is a F***ER' for Amazon Prime Video
Creative Circle UK
Jeremy Clarkson is one of the most controversial characters on TV. When Amazon Prime Video wanted to launch his new show, CLARKSONS FARM, we launched hundreds of billboards with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media. On the day of the launch, we replaced all the billboards to reveal what we really meant... Jeremy Clarkson is a FARMER. The reveal got people talking, echoing for weeks across social media and…
Jeremy Clarkson is one of the most controversial characters on TV. When Amazon Prime Video wanted to launch his new show, CLARKSONS FARM, we launched hundreds of billboards with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media. On the day of the launch, we replaced all the billboards to reveal what we really meant... Jeremy Clarkson is a FARMER. The reveal got people talking, echoing for weeks across social media and helping to turn the show into APV’s most watched original show to date in the UK.
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Gold in OOH Advertising - 'Jeremy Clarkson is a F***ER' for Amazon Prime Video
Promax Awards
Jeremy Clarkson is one of the most controversial characters on TV. When Amazon Prime Video wanted to launch his new show, CLARKSONS FARM, we launched hundreds of billboards with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media. On the day of the launch, we replaced all the billboards to reveal what we really meant... Jeremy Clarkson is a FARMER. The reveal got people talking, echoing for weeks across social media and…
Jeremy Clarkson is one of the most controversial characters on TV. When Amazon Prime Video wanted to launch his new show, CLARKSONS FARM, we launched hundreds of billboards with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media. On the day of the launch, we replaced all the billboards to reveal what we really meant... Jeremy Clarkson is a FARMER. The reveal got people talking, echoing for weeks across social media and helping to turn the show into APV’s most watched original show to date in the UK.
Languages
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English
Native or bilingual proficiency
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Danish
Native or bilingual proficiency
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Swedish
Elementary proficiency
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Norwegian
Elementary proficiency
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German
Elementary proficiency
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Join now to viewMore activity by Jesper
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Jobnyt Jep, jeg stopper hos Astralis. Da jeg for 7 år siden sagde "ja tak" til udfordringen med at opbygge et brand i en relativt ukendt industri,…
Jobnyt Jep, jeg stopper hos Astralis. Da jeg for 7 år siden sagde "ja tak" til udfordringen med at opbygge et brand i en relativt ukendt industri,…
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Our very own John Kirkham, a creative powerhouse on the Nissan account, will be serving as a judge at the 2024 DMA (Data & Marketing Association) UK…
Our very own John Kirkham, a creative powerhouse on the Nissan account, will be serving as a judge at the 2024 DMA (Data & Marketing Association) UK…
Liked by Jesper Norgaard
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I have been judging strategy awards for years, so I’m excited to have been invited to judge one of the industry’s creative ones too - the APA…
I have been judging strategy awards for years, so I’m excited to have been invited to judge one of the industry’s creative ones too - the APA…
Shared by Jesper Norgaard
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If you asked me how my first week at Flight Studio went, I’d say it went great! But if you asked me on a deeper level… I’d say I couldn’t be more…
If you asked me how my first week at Flight Studio went, I’d say it went great! But if you asked me on a deeper level… I’d say I couldn’t be more…
Liked by Jesper Norgaard
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🖤 New work for Lick x MAC Cosmetics 🖤 The coming together of two colour-obsessed brands to launch M.A.C Black 40, a sexy matt black paint for…
🖤 New work for Lick x MAC Cosmetics 🖤 The coming together of two colour-obsessed brands to launch M.A.C Black 40, a sexy matt black paint for…
Liked by Jesper Norgaard
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