“Jody is an exceptionally talented individual. He is highly skilled creatively and in business, and consistently produces award-winning content. I am glad I had the pleasure of learning so much from him.”
About
I'm a highly experience creative leader, with a career spanning TV, digital and social…
Activity
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3 million young people in the UK have reached the age where they’re able to vote for the very first time. We’re running our own campaign at LADbible…
3 million young people in the UK have reached the age where they’re able to vote for the very first time. We’re running our own campaign at LADbible…
Shared by Jody Smith
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Enjoyed discussing How To Navigate Changing Social Platforms at #DMWF today. Great questions from the audience too. Thanks to moderator Alvin Gunputh…
Enjoyed discussing How To Navigate Changing Social Platforms at #DMWF today. Great questions from the audience too. Thanks to moderator Alvin Gunputh…
Shared by Jody Smith
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🤩 Freelance Creative Producers wanted starting July 🤩 . Experience in branded social video essential. We have some exciting projects kicking off…
🤩 Freelance Creative Producers wanted starting July 🤩 . Experience in branded social video essential. We have some exciting projects kicking off…
Posted by Jody Smith
Experience
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Education
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Surrey Institute of Art and Design
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Volunteer Experience
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Mentor
ScreenSkills
- Present 4 years 1 month
Education
Diversity mentor for individuals in the TV industry
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Advisory Board for 'Producing Digital Content & Formats' course
National Film & Television School
- 4 years
Education
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Mentor
Channel 4
- 1 year 5 months
Education
Mentor for two members of staff. One to assist their Commissioning experience and advise on their projects. The other to help them explore their creativity and advise on a more editorially-focused career path.
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Volunteer English Language Teacher
Fox Language Academy Sucre
- less than a year
Children
Six weeks as a volunteer English Language Teacher in Sucre, Boliva, supporting other teachers. Teaching students from low-income families.
Projects
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Stars At Your Service
Website and social strategy for the Stand Up To Cancer fund-raising show, which crowd-sourced celebrity challenges from an online audience.
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The Singer Takes It All app
See project• Users sing karaoke-style into their device to audition for show, other users rate these performances and during the show vote live to determine winners in real time as they perform.
• 600k downloads in 4 weeks, 30million votes cast, 15% voted along – record breaking second screen success. -
Facejacker app
See project• The UK’s first public use of audio watermarking - users watched the show with the app open, to trigger events in the app.
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Full English game
See project LucasArts-style adventure game that acted as ‘episode zero’ launched ahead of 6 part animated TV sitcom. Massive game, scale of 3 half hour episodes, featuring full voice cast
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The Bank Job game
• Online game that pitted users against each other to cast all contestants for TV gameshow.
• 9million plays in 3 months. -
Comedy Blaps
- Present
See projectInitiative that has redefined how Channel 4 finds and nurtures new comedy talent, leading to TV pilots and series including Chewing Gum and Bad Robots.
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New Look Style The Nation
See project• Second-screen app for Channel 4s first show to feature product placement. Users used the application to vote live and also assemble their own fashion look book, in order to win a place on the show. Users could also buy clothes in sync with TV reveals.
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All 4 Originals / Shortform
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See project• Commissioned 32 original entertainment, factual and comedy shortform series from a diverse range of producers. Defining the strategy for All 4 Originals alongside a small team.
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Million Pound Drop play along game
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See project• Multi-award winning play-along game which has redefined the way broadcasters approach second-screen and multiplatform.
• 3.5million app downloads. Profitable freemium model. -
Misfits
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Genre-defining transmedia campaign across two series of the E4 drama, encompassing online games, original narrative and behind the scenes video and in-character blogs and social media updates
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Skins online
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• Transmedia campaign consisting of in-character blogs, online episodes, as well as production blogs, behind the scenes videos and social content.
Honors & Awards
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Broadcast Digital Awards: Best App or Website for Programmes
Broadcast Digital Awards
WINNER: The Singer Takes It All
Judges said: "This was the best example yet of using the power of online to drive a TV viewing experience" -
Broadcast Digital Awards: Best Multi-platform Project
Broadcast Digital Awards
WINNER: The Singer Takes It All
Judges said: "The digital element was integral to the TV production and offered a truly immersive experience for the viewer" -
Broadcast Digital Awards: Best App
Broadcast Digital Awards
WINNER: Facejacker.
Judges said: "Ticked all the boxes: talent-led, driving viewing, generating revenues and collecting data" -
Broadcast Digital Awards: Best Game
Broadcast Digital Awards
WINNER: The Bank Job.
Judges said: "A great way of casting and building awareness. But fundamentally, it’s just a great, entertaining game." -
Broadcasting Press Guild TV & Radio Awards: Innovation Award
Broadcasting Press Guild TV & Radio Awards
WINNER: The Million Pound Drop
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Freesat Awards: Best Digital Initiative
Freesat Awards
WINNER: The Million Pound Drop
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The Herald Scottish Digital Business Awards: Best Game
The Herald Scottish Digital Business Awards
WINNER: The Bank Job
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BAFTA Television Craft Awards: Digital Creativity
BAFTA
WINNER: The Million Pound Drop
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BIMA Awards: Best Multiplatform
BIMA Awards
WINNER: The Million Pound Drop
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BIMA Awards: Media & Entertainment
BIMA Awards
WINNER: The Million Pound Drop
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Broadcast Digital Awards: Best Use of Digital Technology
Broadcast Digital Awards
WINNER: The Million Pound Drop
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Edinburgh International TV Festival Awards: Cross Platform Innovation
Edinburgh International TV Festival Awards
WINNER: The Million Pound Drop
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New Media Age Awards: Best Entertainment
New Media Age Awards
WINNER: The Million Pound Drop
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BIMA Awards: Best Multiplatform
BIMA Awards:
WINNER: Misfits online
Organizations
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BAFTA
Voting member in TV, TV Craft & Videogame Awards
- Present
Recommendations received
1 person has recommended Jody
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