About
With over 17 years of creative retail industry knowledge and expertise under her belt…
Articles by Katie
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What Does the Future Look Like for Retail?
What Does the Future Look Like for Retail?
By Katie Mitchell
Contributions
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How can you design a campaign that aligns with the latest design trends?
Design trends come and go and as a creative marketeer it's your job to decide which ones align with the core values of your brand. Jumping into a trend that doesn't work for your brand or campaign can be just as damaging as not considering trends at all. It maybe that a certain material or colour feels right one year, and then it could be a certain consumer lead design approach that follows in another. Be considerate and don't conform if it doesn't feel right for your brand or its audience.
Activity
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Does size matter? When it comes to brand experience, people think it does. But brands are creating smaller activations that are still having a…
Does size matter? When it comes to brand experience, people think it does. But brands are creating smaller activations that are still having a…
Liked by Katie Mitchell
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It's all in the detail 💜 Not only can the team execute a flawless red carpet, handle guest lists, security, press.... they can look at a brand, a…
It's all in the detail 💜 Not only can the team execute a flawless red carpet, handle guest lists, security, press.... they can look at a brand, a…
Liked by Katie Mitchell
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After sharing a few snaps from the opening of the new Astrid & Miyu flagship store a couple of weeks back, I'm excited to share the space in its full…
After sharing a few snaps from the opening of the new Astrid & Miyu flagship store a couple of weeks back, I'm excited to share the space in its full…
Liked by Katie Mitchell
Experience
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Education
More activity by Katie
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After sharing a few snaps from the opening of the new Astrid & Miyu flagship store a couple of weeks back, I'm excited to share the space in its full…
After sharing a few snaps from the opening of the new Astrid & Miyu flagship store a couple of weeks back, I'm excited to share the space in its full…
Shared by Katie Mitchell
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I’m about to log off for a week-long holiday to round off the summer, and it’s got me reflecting on the incredible activations we've brought to life…
I’m about to log off for a week-long holiday to round off the summer, and it’s got me reflecting on the incredible activations we've brought to life…
Liked by Katie Mitchell
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Dynamic pricing is having a bit of a moment. It’s not new. It’s not even new on Ticketmaster UK. But it’s getting a kicking at the minute. So…
Dynamic pricing is having a bit of a moment. It’s not new. It’s not even new on Ticketmaster UK. But it’s getting a kicking at the minute. So…
Liked by Katie Mitchell
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***TRIGGER WORD: FAILURE*** I am massively triggered by the concept of failure. Reasons: - Failure has always been connected with such negative…
***TRIGGER WORD: FAILURE*** I am massively triggered by the concept of failure. Reasons: - Failure has always been connected with such negative…
Liked by Katie Mitchell
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Anya Hindmarch has done it again! 🥜 🐶 ✏ The Pont Street concept store part of Anya Village has been transformed into a new stationary created in…
Anya Hindmarch has done it again! 🥜 🐶 ✏ The Pont Street concept store part of Anya Village has been transformed into a new stationary created in…
Liked by Katie Mitchell
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