Katy Dunn
Managing Partner at RAPP | Global CRM, Loyalty & Customer Engagement Director | Data-Driven Marketing | Omnicom University Graduate | Mental Health First Aider
Ashtead, England, United Kingdom
2K followers
About
Global Customer Engagement, CRM & Loyalty Director with extensive Consultancy, Client and Agency-side experience across Retail, Travel, Luxury, Automotive, and CPG sectors.
AREAS OF EXPERTISE
CRM, Loyalty and Digital Customer Experience: Expertise across multiple sectors, developing and executing omnichannel marketing and customer lifecycle strategy (all digital channels inc. media and eCommerce).
Data Driven: 20+ years of working in data-led organisations with an emphasis on data strategy, personalisation and measurement.
Business Strategy & Transformation: Highly skilled at customer-centric business transformation & operating model development, both internally (client-side) and with clients.
Commercial Management: Managed client budgets of up to £20m and my own department budget of £30m.
Leadership: Experienced in running teams up to c70 people, team restructuring, hiring and creating a culture of success
Global Experience: Expertise in Global, Regional and Local roles, managing teams, clients and projects across multiple time zones, cultures and contexts, including time spent working overseas.
Brands I have worked with or for: Tesco UK & International, British Airways (plus all IAG Airlines), Marks & Spencer, Metro Canada, Montblanc, Cartier, Currys, Mercedes-Benz, Volkswagen, Ford, KFC, Specsavers, Merck (MSD), Diageo
Personal passion project: @mydressdesires fashion Instagram account.
I also like writing stuff! See some of it here:
https://www.lbbonline.com/news/the-future-of-loyalty-isnt-loyalty
https://medium.com/rapp-up/an-extraverts-journey-from-teamoffice-to-appreciating-the-hybrid-life-d0fea15bd8fe
Activity
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A great day yesterday with The Marketing Society Scotland in Edinburgh at the brilliant Amplify festival and a huge honour to have been asked to give…
A great day yesterday with The Marketing Society Scotland in Edinburgh at the brilliant Amplify festival and a huge honour to have been asked to give…
Liked by Katy Dunn
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I’m thrilled to announce that I’m diving headfirst into freelancing for content creation and strategy! I’m back at RAPP UK, where it all began ❤️…
I’m thrilled to announce that I’m diving headfirst into freelancing for content creation and strategy! I’m back at RAPP UK, where it all began ❤️…
Liked by Katy Dunn
Experience
Education
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UCL
Bachelor of Laws (LLB) Law with French Law (Joint degree with the University of Paris (Université Panthéon-Assas Paris II)
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Activities and Societies: UCL Law Society
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Stroud High School
A- Levels History, Politics, French, Music, General Studies
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Languages
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French
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More activity by Katy
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If you are looking for a new role in recruitment, contact our MD Tristan Amin in confidence today. Email:…
If you are looking for a new role in recruitment, contact our MD Tristan Amin in confidence today. Email:…
Liked by Katy Dunn
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Really looking forward to representing Boots UK delivering the Ogilvy Lecture next week at the Amplify festival #marketing #advertising #cmo…
Really looking forward to representing Boots UK delivering the Ogilvy Lecture next week at the Amplify festival #marketing #advertising #cmo…
Liked by Katy Dunn
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🤩 HOW DO YOU MAKE THE MOVE FROM STRATEGIST TO AGENCY LEADER? Most agency leaders come from an account management, few from strategy, and even less…
🤩 HOW DO YOU MAKE THE MOVE FROM STRATEGIST TO AGENCY LEADER? Most agency leaders come from an account management, few from strategy, and even less…
Liked by Katy Dunn
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One of my most favourite pitches in many years of doing them. So proud of the work and the team so far, and our lovely clients too of course. We can…
One of my most favourite pitches in many years of doing them. So proud of the work and the team so far, and our lovely clients too of course. We can…
Shared by Katy Dunn
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Balancing mum’s desire for autonomy with her need for support isn’t easy: ✅ Yes, she wants to visit her friend who lives 70 miles away. ❌ No, she…
Balancing mum’s desire for autonomy with her need for support isn’t easy: ✅ Yes, she wants to visit her friend who lives 70 miles away. ❌ No, she…
Liked by Katy Dunn
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Although I've never loved the idea of being an 'influencer' it is very flattering being shortlisted for being influential (let's go with that word).…
Although I've never loved the idea of being an 'influencer' it is very flattering being shortlisted for being influential (let's go with that word).…
Liked by Katy Dunn
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Thrilled to be working with B&Q to accelerate their customer-centric transformation. Together, we’ll be transforming the brand’s CRM and Loyalty…
Thrilled to be working with B&Q to accelerate their customer-centric transformation. Together, we’ll be transforming the brand’s CRM and Loyalty…
Liked by Katy Dunn
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