Kenya Peters

Kenya Peters

Challenging the way people think

Manchester, England, United Kingdom
1K followers 500+ connections

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About

Do I have a vested interest in diversity and inclusion in the workplace?

Of course I do, but I believe we all should. Not only because it means we’re making the experience of living in this world a better one for everyone, but because it’s great for business too.

So, I spend my time learning about how to improve inclusion in the workplace, and engaging in conversations that move us closer in that direction. Let’s connect and learn from each other.

Currently working for tech-for-good company Culture Shift. We’re in the business of bettering corporate & educational cultures using technology & good advice.

Activity

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Experience

  • Culture Shift Graphic

    Product Marketing Manager

    Culture Shift

    - Present 3 years 5 months

  • Nestlé Graphic

    Shopper Activation Manager

    Nestlé

    - 2 years 1 month

    York, United Kingdom

    Responsible for the effective planning, execution & evaluation of activation solutions of Nestlé confectionery brands within Asda stores nationwide.
    My responsibility is to emphasise the competitive advantage of Nestlé brands in store, thus supporting the wider commercial plans of the company’s 2nd largest account.

  • ZEAL Creative Limited

    ZEAL Creative Limited

    2 years 7 months

  • Nestlé Graphic

    Shopper Activation Manager - Sainsbury’s (secondment)

    Nestlé

    - 5 months

    York, United Kingdom

  • Durham University Graphic

    JCR President, John Snow College

    Durham University

    - 1 year 1 month

    Durham, United Kingdom

    As a line manager to 14 student officers, my role was to oversee the successful running and execution of student groups, events and activities throughout the year.

    I had direct responsibility for the activity of over 1000 undergraduate & postgraduate students, from sporting events, society showcases, large scale events including annual balls and academic conferences.

    With an annual cashflow of approximately £130,000, stringent financial management was essential to ensure the…

    As a line manager to 14 student officers, my role was to oversee the successful running and execution of student groups, events and activities throughout the year.

    I had direct responsibility for the activity of over 1000 undergraduate & postgraduate students, from sporting events, society showcases, large scale events including annual balls and academic conferences.

    With an annual cashflow of approximately £130,000, stringent financial management was essential to ensure the legitimate use of student money.

    I represented student interest on numerous committees with members of the university and other interested bodies, boosting my stakeholder management capabilities and professionalism at these levels.

    In my role I restructured our strategy and 5 year plan, refurbished our college bar turning a loss-making business into one of financial viability, and injected creativity into the representative team to enrich student experience.

  • Hive, by British Gas Graphic

    Marketing Assistant

    Hive, by British Gas

    - 3 months

    London, United Kingdom

    Main point of contact for out-of-house ad agency
    Fielding product queries from numerous departments and agencies.
    Working within the VIP programme, which sources and drives activity amongst bloggers for product trials
    Daily content approval for social channels
    Creation and delivery of training material for social media support team.

Education

  • Product Marketing Alliance Graphic

    Product Marketing Alliance

    -

    -

    Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.

    Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

  • Durham University Graphic

    Durham University

    Bachelor of Arts (BA) Marketing 1st Class (Honours)

    -

    Activities and Societies: Junior Common Room Vice President, Junior Common Room Entertainments Officer, Basketball, Hockey, Netball, Women's Rugby, Football, Durham University Basketball Women's 2nd Team

    Empowerment and Data Tracking: An Analysis of consequences and perceptions', looking at the effect of digital marketing on consumers perceived sense of empowerment and analysing how it impacts upon engagement with companies. (Mark achieved: 86%)

    Awarded at graduation for receiving the highest overall grade of my cohort.

    A high level of participation in sports and activity at a college level.
    University representation in basketball during first 2 years of study
    3rd year…

    Empowerment and Data Tracking: An Analysis of consequences and perceptions', looking at the effect of digital marketing on consumers perceived sense of empowerment and analysing how it impacts upon engagement with companies. (Mark achieved: 86%)

    Awarded at graduation for receiving the highest overall grade of my cohort.

    A high level of participation in sports and activity at a college level.
    University representation in basketball during first 2 years of study
    3rd year spent on academic 'Study Abroad' placement at the University of Pisa, Italy
    Awarded the much coveted honorary life membership after second year of study
    Awarded the 'Greatest Contribution to College Spirit Award'

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