Kim Malcolm

Kim Malcolm

Transforming how brands benefit and learn from consumer insights to create better ads and products

Warwick, England, United Kingdom
2K followers 500+ connections

About

Experienced product marketer, product manager and sales enabler with a demonstrated history of working across markets to successfully deploy global solutions within the market research industry - both traditional research and tech enabled research. Skilled in business planning, product strategy, product marketing, creating value propositions, pricing, global deployment, advertising, Brand Equity, market research, presenting, and Marketing. Strong global understanding and ability to engage with people around the world and their market reality for best success. Passion for language and culture first established through Modern languages degree in French, German and Spanish from The University of Hull.

Activity

Experience

  • Zappi

    Zappi

    3 years 1 month

    • Zappi Graphic

      Senior director of product strategy

      Zappi

      - Present 9 months

      United Kingdom

      Define and own the product strategy for advertising solutions to drive growth and fit with the company's overall strategy and proposition.

    • Zappi Graphic

      Director of Product Marketing

      Zappi

      - 1 year 8 months

      Warwickshire, England, United Kingdom

      Develops value propositions for our research platform as well as advertising, digital and brand solutions within it. Creates sales and enablement content, price packaging, website content, comms strategy and content as well as GTM strategies for new or evolving products. Listens to customers and prospects to influence proposition and product.

    • Zappi Graphic

      Senior Product Marketing Manager

      Zappi

      - 1 year

      Warwickshire, England, United Kingdom

      Develops value propositions for advertising, digital, brand solutions and the overall platform experience. Creates sales and enablement content, website content, comms strategy and content as well as GTM strategies for new or evolving products.

  • Kantar

    Kantar

    4 years 1 month

    • Kantar Graphic

      Director of Product Marketing

      Kantar

      - 1 year 1 month

      Develop proposition, sales/marketing content and pricing for global product portfolio. Work with markets to enable GTM success and evolve to better meet client needs

    • Kantar Graphic

      Global commercialisation and pricing director - new products

      Kantar

      - 2 months

      United Kingdom

      Accountable for commercial success of new products developed to support brand success around the world. This involves pricing products pre launch, developing sales content and key selling propositions, engaging with teams around the world to support on commercial plans for success, evolving products based on market success/challenges to optimise portfolio.

    • Kantar Graphic

      Global commercial planning and pricing director

      Kantar

      - 1 year 8 months

      Warwick

      Business planning and pricing for our offer to ensure we can activate sales successfully around the world. Key areas: Planning with markets for success, understanding challenges and opportunities, working across functions to adapt global plans for further success. Building/challenging costs and finalising price points per market to offer value to clients and margin for Kantar.

    • Kantar Graphic

      Commercial planning director

      Kantar

      - 3 years

      Warwick

  • Kantar Millward Brown

    Kantar Millward Brown

    14 years 3 months

    • Kantar Millward Brown Graphic

      Global activation director

      Kantar Millward Brown

      - 1 year 4 months

      Warwick

    • Millward Brown Graphic

      Communications Development Director

      Millward Brown

      - 6 years

      Warwick

      Innovation, marketing and sales of all Millward Brown's solutions within Creative development (including Link) for Europe

    • Millward Brown Graphic

      Account director

      Millward Brown

      - 7 years 1 month

      Warwick

      Working as an account director on our largest client globally, creating best practice, analytics and innovating to meet their needs. Also running accounts for a number of travel and food companies over the time in this role.

Education

  • Product Marketing Alliance Graphic

    Product Marketing Alliance

    -

    -

    Activities and Societies: Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

  • University of Hull Graphic

    The University of Hull

    French, German and Spanish Modern languages

    -

  • Prudhoe Community High School

    French, German and theatre studies

    -

Languages

  • French

    -

  • German

    -

  • Spanish

    -

  • English

    -

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