Kimberley Howard

Following the acquisition of Join the Dots by InSites Consulting, I headed up the Semiotics offer at InSites. My role included:

- Educating the global company (18 offices) on Semiotics as a methodology for market research - Working with research teams to spot opportunities for Semiotics in our client briefs. From standalone Semiotics projects (using Semiotics as the core solution) through to blending it with other research methods like qual, quant, social intelligence and wider cultural… Show more

Following the acquisition of Join the Dots by InSites Consulting, I headed up the Semiotics offer at InSites. My role included:

- Educating the global company (18 offices) on Semiotics as a methodology for market research - Working with research teams to spot opportunities for Semiotics in our client briefs. From standalone Semiotics projects (using Semiotics as the core solution) through to blending it with other research methods like qual, quant, social intelligence and wider cultural and trend research.
- Engaging in the costing, sales and client pitch process.
- Conducting the research upon commission - as a Semiotics analyst myself, as well sourcing and partnering with Semiotics professionals across the globe, to deliver multi-market studies.
- Client debriefs, workshops and presentations to deliver findings in inspiring ways!

Notable clients included P&G, Estee Lauder, Unilever, MARS and Mondelez International. Show less

I worked as an Account Executive at the integrated agency Cuckoo Design. I worked across several accounts, including MUSE Developments, Manchester Business School and GE Fleet Services.

My responsibilities included:

- Managing projects through from initial brief to delivery.
- Working on both print and digital projects - from print brochures to email campaigns.
- Maintaining WIP reports.
- Creating quotes.
- Managing the production process.
- Working closely with… Show more

I worked as an Account Executive at the integrated agency Cuckoo Design. I worked across several accounts, including MUSE Developments, Manchester Business School and GE Fleet Services.

My responsibilities included:

- Managing projects through from initial brief to delivery.
- Working on both print and digital projects - from print brochures to email campaigns.
- Maintaining WIP reports.
- Creating quotes.
- Managing the production process.
- Working closely with designers to ensure projects were completed to client's expectations and budgets.
- Writing a variety of copy.
Show less

Freelance writing for a music webzine.

My second internship post-graduation - this was an opportunity build upon my communication skills in a professional environment. My responsibilities:

- Researching and writing articles for publication
- Producing content for SEO
- Informing / inputting Nuttersons' PR strategy, as well as suggesting other improvements to help the company achieve their long-term goals.

My first internship post-graduation, I used this as an opportunity to gain insight into a creative agency.

Some of my responsibilities included:

- Creating copy, including professional press releases, articles and blog posts.
- Researching marketing and consumer trends
- Monitoring and analysing the Creative Spark social media statistics and adjusting the PR strategies accordingly.
- Updating Creative Spark social media sites, such as Twitter and Facebook.