Kofo Are

Business and Customer Strategy, Analytics and Data-Driven Marketing,
Channels, Channel SEO, SEO Keyword Strategy, SEO Digital Marketing
Marketing Objective, Marketing Tactics and KPI’s
Marketing Channel Mix,
Paid Advertising Search and Social Paid Search, Adwords, SEM Paid Social
Keyword Research, Paid Search Ads in Google AdWords
Paid Search Strategy for Social Channels
Content Marketing Content Strategy
Content Marketing and Social Media
Pages, UX, and Lead Gen… Show more

Business and Customer Strategy, Analytics and Data-Driven Marketing,
Channels, Channel SEO, SEO Keyword Strategy, SEO Digital Marketing
Marketing Objective, Marketing Tactics and KPI’s
Marketing Channel Mix,
Paid Advertising Search and Social Paid Search, Adwords, SEM Paid Social
Keyword Research, Paid Search Ads in Google AdWords
Paid Search Strategy for Social Channels
Content Marketing Content Strategy
Content Marketing and Social Media
Pages, UX, and Lead Gen A/B Testing and Marketing Optimization
Landing Page Optimisation
A/B Testing
Engagement and Retention CRM and Email Marketing Retargeting, Referrals,
Email Marketing Optimisations
Retention Marketing Efforts
Google Analytics - Measuring, Using, and Reporting Metrics & KPIs
Facebook, Customer Audience, Lookalike Profiling and Display,
Programmatic, Retargeting
Facebook Mobile Deep Dive Display, Programmatic, Retargeting
Storytelling and Persuasion Marketing Campaign Planning and Budgeting
Squarespace

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Core analysis techniques; Conversions and conversion attribution; Creating a measurement plan; How Google Analytics works; Key metrics and dimensions defined; Setting up an account; Understanding your account structure; Setting up basic filters; Setting up goals and ecommerce; Collecting campaign data; Analytics reports; Audience reports; Acquisition reports; AdWords reports; Behaviour reports; Custom reports and dashboards; Conversion reporting; Goal flow report; Ecommerce reports;… Show more

Core analysis techniques; Conversions and conversion attribution; Creating a measurement plan; How Google Analytics works; Key metrics and dimensions defined; Setting up an account; Understanding your account structure; Setting up basic filters; Setting up goals and ecommerce; Collecting campaign data; Analytics reports; Audience reports; Acquisition reports; AdWords reports; Behaviour reports; Custom reports and dashboards; Conversion reporting; Goal flow report; Ecommerce reports; Multi-Channel Funnels reports; Attribution reports Show less

Strategic Fast-Track, Quantitative Methods, Economics, Finance I&II, Accounting, Corporate Social Responsibility, Strategy I&II, Corporate Finance, Human Resource Management ( HRM), Investment Management, Information Management, M&A, Operations Management, Marketing I&II and Strategy in the Face of Uncertainty.
Dissertation: Lifting the Kimono - A New Perspective on the Delivery and Marketing of Legal Services in Light of the UK Legal Services Act

Marketing Management, Marketing Research, Analysis and Decision, Integrated Marketing, Case Study

Organic Chemistry, Inorganic Chemistry, Marketing, Statistics, Strategic Management