About
CMO at HMD & Nokia Phones. Lead a global team disrupting the mobile tech industry…
Articles by Lars
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Why Oculus Quest is a Game Changer in Virtual Reality
Why Oculus Quest is a Game Changer in Virtual Reality
By Lars Silberbauer
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5 Secrets Behind the LEGO Social Media Success
5 Secrets Behind the LEGO Social Media Success
By Lars Silberbauer
Contributions
Activity
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What an incredible start to IFA Berlin this year. We were launching our latest addition to our portfolio, the amazing HMD Fusion, on Thursday . And…
What an incredible start to IFA Berlin this year. We were launching our latest addition to our portfolio, the amazing HMD Fusion, on Thursday . And…
Liked by Lars Silberbauer
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Proud and excited to start this partnership with COPPERNIC🍾
Proud and excited to start this partnership with COPPERNIC🍾
Liked by Lars Silberbauer
Experience
Projects
Honors & Awards
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Lovie Awards for Best Overall Social Media Presence
Lovie Awards
The LEGO Group won the Lovie Award for Best Overall Social Media Presence
"The LEGO Social Media Journey 2011-2018."
https://winners.lovieawards.eu/#!s=249 -
Cannes Lions
Cannes Lions
Idea creator and overall responsible for the LEGO Kronkiwongi campaign that was launched in 20 markets. Besides numerous awards it was shortlisted twice for Cannes Lions 2016.
http://www.larssilberbauer.com/single-post/2016/03/07/LEGO-Kronkiwongi-A-Facebook-Success-Story -
Innovator 25 EMEA 2015
Holmes Report
The Holmes Report selects the Innovator 25 to recognise the pioneers and risk-takers. Lars Silberbauer was in 2015 selected as one of those 25 individuals who are shaping what influence and engagement will look like tomorrow
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Danish Digital Award - Being Social
Danish Digital Awards
The award was given to give credit to the LEGO® Social Media Journey from 2011-2015.
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Creative Circle Award
Creative Circle
The Social Media Campaign supporting the LEGO® Movie was awarded with a Creative Circle Award.
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Lovie Award
The Lovie Awards
Received two Lovie Awards.
One for People’s Choice and one for Social Excellence
http://winners.lovieawards.eu/#!y=2013&s=100 -
Danish Internet Awards - Best Social Media
FDIM
Danish Internet Awards awarded the LEGO Group the prize for being the best in the category 'Social Media'.
Languages
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English
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Danish
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German
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Organizations
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IamtheCODE
Board Member
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The #iamtheCODE is a pivotal movement to mobilise governments, business and investors to support young women in STEAMD (Science, Technology, Engineering, Arts, Mathematics, and Design), through learning how to code, creative learning and cracking problems. In Africa, young girls growing up in slums or the worst parts of the continent are often forgotten and have zero chance to find a sense of creative direction. With over 65 Million girls being denied access to basic education, a new bold vision on girl’s education is imperative if we want to create the next digital leaders. The evidence shows that if we do not break down barriers and help move girls in the technology industry forward through inclusion, we will be creating layers of citizenship and a digital divide in our society. By 2030, the iamtheCODE movement will ensure that 1 Million women and girls have equal access to affordable and quality technical, vocational and tertiary education, including university. We are creating a generation of female digital leaders, I hope that I will be able to use my skills, network and resources to support the movement and also to encourage others to do the same.
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What a week! We have announced our latest product innovation the HMD Fusion at IFA Berlin. A phone that you can switch outfits for to enable…
What a week! We have announced our latest product innovation the HMD Fusion at IFA Berlin. A phone that you can switch outfits for to enable…
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Getting ready for our launch at #IFA. Not only are we showcasing some of the amazing launches from across the summer like the #HMDBarbiePhone and…
Getting ready for our launch at #IFA. Not only are we showcasing some of the amazing launches from across the summer like the #HMDBarbiePhone and…
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Check this one out! We're very excited about launching yet another smartphone from the HMD stable that delivers on our deep commitment to making…
Check this one out! We're very excited about launching yet another smartphone from the HMD stable that delivers on our deep commitment to making…
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It was a privilege for team HMD to meet Smt. Nidhi Khare, Secretary at the Ministry of Consumer Affairs. We had a highly productive discussion led by…
It was a privilege for team HMD to meet Smt. Nidhi Khare, Secretary at the Ministry of Consumer Affairs. We had a highly productive discussion led by…
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🎉 OMG, we are finally here!!! 🎉 I’m thrilled to announce that the HMD Barbie phone is officially on sale in Australia, starting today! 📱💖 A…
🎉 OMG, we are finally here!!! 🎉 I’m thrilled to announce that the HMD Barbie phone is officially on sale in Australia, starting today! 📱💖 A…
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