Laura Curtis

Laura Curtis

Northampton, England, United Kingdom
1K followers 500+ connections

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University of Derby 12

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Experience

Education

  • University of Derby 12

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Licenses & Certifications

Volunteer Experience

Publications

  • 4 Steps to Create a Marketing Cloud Contact Strategy

    The Spot

    The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in order, have an org cleanup, and create a future-proof strategy that will ensure those contacts within your org are serving a purpose (and you stay within your Marketing Cloud contact limit).

    So where do you begin when it comes to developing a Marketing Cloud contact strategy?

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  • Help! I Have Errors in My Automation Studio

    The Spot by Sercante

    We’ve all been there. You’ve set up an awesome automation in Salesforce Marketing Cloud Automation Studio. But what do you do when you see errors?

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  • Why Salesforce and Marketing Admins Work Better Together

    The Spot by Sercante

    How often do your Salesforce and marketing platform admins talk to each other? Having a solid bridge between Salesforce marketing and Sales Cloud admins will (I promise!) make both your lives so much easier. Here’s why…

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  • Salesforce Summer ‘22 Release: Review Email Bounce Data in One Report

    The Spot by Sercante

    If you’ve ever experienced email bounces in Pardot (and chances are you have), you’ll know that reporting on and exporting them has been a labor-intensive task.

    That all changes now.

    As part of the Summer ‘22 Release, marketers have been blessed with a new tool for Marketing Cloud Account Engagement (Pardot) called Email Bounce Report.

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  • How To Use a Custom Opportunity Amount Field in Salesforce Campaign Influence Reports

    The Spot by Sercante

    Picture the scene… You’re using a custom amount field on your opportunities (or even multiple amount fields) in Salesforce. You notice that your Salesforce Campaign Influence reports are not showing any data. You have an amount value on all your opportunities, and you’re using custom roles.

    So, why is nothing working?

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  • How to Pass the Pardot Consultant Certification Exam

    The Spot by Sercante

    You’ve conquered the Pardot Specialist exam* (Yipee!) and you’ve caught the Pardot bug. Next on your hit list is the Pardot Consultant exam, but what does it take to pass the Pardot Consultant exam?

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  • Pardot and Salesforce Marketing Reporting: A 101 Guide

    The Spot by Sercante

    When it comes to reporting on your marketing assets, the feeling of not knowing what tool to use can be quite overwhelming. I’ve been there! You’ve been asked to show the performance of a marketing asset, asked to explain the impact of a marketing campaign on the sales pipeline or simply, “how can we report on x?” and you don’t know where to start.

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Courses

  • Google Analytics

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  • Marketing for beginners

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  • Selling effectively on the telephone

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  • Social Media Marketing

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