About
Specialties: Media Planning, Advertising, Marketing
Articles by Lawrence
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How advertisers and agencies should navigate the hate
How advertisers and agencies should navigate the hate
By Lawrence Dodds
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Is it time advertisers did the right thing?
Is it time advertisers did the right thing?
By Lawrence Dodds
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Retail Darwinism: survival means evolution
Retail Darwinism: survival means evolution
By Lawrence Dodds
Activity
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We are pleased to share that our Chief Product Officer, Adam Morton, has been selected as a judge for the prestigious Campaign Media Week Awards…
We are pleased to share that our Chief Product Officer, Adam Morton, has been selected as a judge for the prestigious Campaign Media Week Awards…
Liked by Lawrence Dodds
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End of an era! By some distance the most rewarding, most memorable, and longest chapter of my career so far came to an end last Friday as I…
End of an era! By some distance the most rewarding, most memorable, and longest chapter of my career so far came to an end last Friday as I…
Liked by Lawrence Dodds
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Job specs now are BANANAS. Stop trying to get one person to do the work of three. This is a real, live job ad. I’m not looking for a role, but I…
Job specs now are BANANAS. Stop trying to get one person to do the work of three. This is a real, live job ad. I’m not looking for a role, but I…
Liked by Lawrence Dodds
Experience
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Education
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University of East Anglia
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Activities and Societies: Law Soc, Live Music Soc, Computer Science Soc, British Computer Society, Negotiation Competition
Mobile Application Development - Objective C (iPhone)
Data Abstraction and Database Manipulation
Computer Sound and Vision
Foundation of Contract Law
Summer Internships: Channel 4, PBS UK, Current TV, Cicada Productions, BSKYB, Capgemini, UKTV
Honors & Awards
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Best Use of Creative Personalisation: Winner
Campaign Tech Awards
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Star Player UM London 2021 School Report
Campaign
Named as Star Player in the UM London 2021 Campaign School Report
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GOLD:Econometric Decisioning for Imodium
Campaign Media Week
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WINNER BENADRYL:Dynamic Muddle Prevention
Digiday
https://digiday.com/awards/food52-salesforce-and-planned-parenthood-are-among-digiday-awards-winners/
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WINNER CALPOL: USING ECONOMETRICS TO PREDICT THE FUTURE
DRUM Marketing Awards
To tackle the challenge of increased competition, we shifted our mind-set from a pure focus on ROI, to balancing ROI with Retail Sales Value (RSV). Through econometric modelling, we established a new deployment strategy using both a simulator and a real time econometrics engine.
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GOLD: Calpol "Using Econometrics to predict the future" by UM
Campaign Media Week Awards
To tackle the challenge of increased competition, we shifted our mind-set from a pure focus on ROI, to balancing ROI with Retail Sales Value (RSV). Through econometric modelling, we established a new deployment strategy using both a simulator and a real time econometrics engine.
Recommendations received
4 people have recommended Lawrence
Join now to viewMore activity by Lawrence
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Thrilled to start my new role with Accenture Song this week. Great to join such a great company with so many brilliant people. I am really looking…
Thrilled to start my new role with Accenture Song this week. Great to join such a great company with so many brilliant people. I am really looking…
Liked by Lawrence Dodds
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After 17+ years I have now officially left my role as UM EMEA President. What an amazing journey it’s been! Having worked for the company in Hong…
After 17+ years I have now officially left my role as UM EMEA President. What an amazing journey it’s been! Having worked for the company in Hong…
Liked by Lawrence Dodds
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That's a wrap for 2024! I'm excited to announce that I'm taking a sabbatical to travel the world 🌍 Time to explore different cultures, meet new…
That's a wrap for 2024! I'm excited to announce that I'm taking a sabbatical to travel the world 🌍 Time to explore different cultures, meet new…
Liked by Lawrence Dodds
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Happy 65th Birthday to Barbie®! 💗 We were so excited to attend the Design Museum last night for the opening of a new exhibition investigating and…
Happy 65th Birthday to Barbie®! 💗 We were so excited to attend the Design Museum last night for the opening of a new exhibition investigating and…
Liked by Lawrence Dodds
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A huge thank you to The HEINEKEN Company for such fantastic hospitality at Silverstone for the British Grand Prix 🇬🇧 What a brilliant weekend… and…
A huge thank you to The HEINEKEN Company for such fantastic hospitality at Silverstone for the British Grand Prix 🇬🇧 What a brilliant weekend… and…
Liked by Lawrence Dodds
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It must be c.15 years ago I attended the Advertising Association’s Media Business Course as a syndicate leader. It was a fantastic course, that I’ve…
It must be c.15 years ago I attended the Advertising Association’s Media Business Course as a syndicate leader. It was a fantastic course, that I’ve…
Liked by Lawrence Dodds
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Three countries, three Asana Days and three times the amount of caffeine safe for human consumption later, the third Asana x Mediabrands EMEA…
Three countries, three Asana Days and three times the amount of caffeine safe for human consumption later, the third Asana x Mediabrands EMEA…
Liked by Lawrence Dodds
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Recently, I got the chance to step back on UK soil to revisit old friends and colleagues from my days as Area MD of Northern Europe... the pride and…
Recently, I got the chance to step back on UK soil to revisit old friends and colleagues from my days as Area MD of Northern Europe... the pride and…
Liked by Lawrence Dodds
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A quick moment of nostalgia, if I may! 10 years at UM. With every year that has passed, I've felt more able to be myself. While doing great work for…
A quick moment of nostalgia, if I may! 10 years at UM. With every year that has passed, I've felt more able to be myself. While doing great work for…
Liked by Lawrence Dodds
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We are very happy to announce that UM UK had been awarded the 'Excellence in Trust' award at The Media Leader UK awards today! This recognition…
We are very happy to announce that UM UK had been awarded the 'Excellence in Trust' award at The Media Leader UK awards today! This recognition…
Liked by Lawrence Dodds
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The news is out! Welcome to the team Will Spence, our new Initiative UK CEO 🚀 And, thank you Beau Jackson and Campaign UK -…
The news is out! Welcome to the team Will Spence, our new Initiative UK CEO 🚀 And, thank you Beau Jackson and Campaign UK -…
Liked by Lawrence Dodds
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Its only a few days until I am on the plane to Cannes and while not my first time to Cannes , it will be my first time to the Cannes Lions…
Its only a few days until I am on the plane to Cannes and while not my first time to Cannes , it will be my first time to the Cannes Lions…
Liked by Lawrence Dodds
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IT'S HAPPENING! FEELING THE FEAR AND DOING IT ANYWAY! This year, I will be speaking at #Cannes Lions 2024! Thank you to Callie Strickland…
IT'S HAPPENING! FEELING THE FEAR AND DOING IT ANYWAY! This year, I will be speaking at #Cannes Lions 2024! Thank you to Callie Strickland…
Liked by Lawrence Dodds
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Well this was unexpected, and an amazing end to last week! Many thanks to the judges at the Market Research Society (MRS) Awards for selecting me…
Well this was unexpected, and an amazing end to last week! Many thanks to the judges at the Market Research Society (MRS) Awards for selecting me…
Liked by Lawrence Dodds
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It was an absolute honour to accompany one of our own to receive her award for winning 2024's MediaWeek 30 Under 30 last night. Working with Kayla…
It was an absolute honour to accompany one of our own to receive her award for winning 2024's MediaWeek 30 Under 30 last night. Working with Kayla…
Liked by Lawrence Dodds
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