Leah Giles

First Class Honours achieving 89% overall.

Final Year 2020-2021:

Dissertation: 91%
Advanced Fashion Marketing: 97%
Sourcing and Supply: 85%

Second Year 2018-2019:

Fashion Business A: 100%
Design Cultures 2: 84%
Fashion Marketing: 81%
Fashion Business B: 90%
Core Buying 2: 93%
Textile Materials 2: 74%

First Year 2017-2018:

Core Buying: 88%
Textile Materials: 84%
Fashion Communication: 81%
Introduction to Fashion Business:… Show more

First Class Honours achieving 89% overall.

Final Year 2020-2021:

Dissertation: 91%
Advanced Fashion Marketing: 97%
Sourcing and Supply: 85%

Second Year 2018-2019:

Fashion Business A: 100%
Design Cultures 2: 84%
Fashion Marketing: 81%
Fashion Business B: 90%
Core Buying 2: 93%
Textile Materials 2: 74%

First Year 2017-2018:

Core Buying: 88%
Textile Materials: 84%
Fashion Communication: 81%
Introduction to Fashion Business: 81%
Design Cultures: 75% Show less

I had the opportunity to work with fashion supplier Raised On Denim and style their recent portfolio shoot to showcase their latest denim and jersey collections for Boohoo, ASOS, Urban Outfitters and Topshop/Topman. Working with the Photographer and Womenswear Account Manager, I styled the photoshoot to create Gen-Z inspired streetwear looks. The brief centred around creating individual, edgy and cool looks to align with the customer base and to encourage client growth through the diversity of… Show more

I had the opportunity to work with fashion supplier Raised On Denim and style their recent portfolio shoot to showcase their latest denim and jersey collections for Boohoo, ASOS, Urban Outfitters and Topshop/Topman. Working with the Photographer and Womenswear Account Manager, I styled the photoshoot to create Gen-Z inspired streetwear looks. The brief centred around creating individual, edgy and cool looks to align with the customer base and to encourage client growth through the diversity of products and looks on offer. Therefore I created 24 different outfit builds to capture all of the new products that needed to be shot whilst ensuring the key fashion clients were considered when styling the outfits. Whilst working with Raised On Denim I produced moodboards and outfit builds relevant to recent street wear trends and presented these ideas to their Account Manager. This opportunity allowed me to collaborate with an established fashion supplier to produce content that would be seen by an array of Fashion Buyers within the industry. Therefore it was pivotal that I was organised, collaborated professionally, had an attention for detail mindset and was commercially aware. Show less

As Gymshark's Creative Intern I was given a wealth of opportunities and thrived in the motivating and exciting industry of creative campaigns, working in production, fashion and set styling and directing video shoots that later featured on Gymshark’s homepage and social channels. My key responsibilities included assisting the Senior Creatives with moodboarding and concept creation which would then lead to presentations to the Heads of Campaign and the Chief Brand Officer. After the concepts… Show more

As Gymshark's Creative Intern I was given a wealth of opportunities and thrived in the motivating and exciting industry of creative campaigns, working in production, fashion and set styling and directing video shoots that later featured on Gymshark’s homepage and social channels. My key responsibilities included assisting the Senior Creatives with moodboarding and concept creation which would then lead to presentations to the Heads of Campaign and the Chief Brand Officer. After the concepts were signed off I was then responsible for scouting locations and models and arranging set builds with the Production team as well as styling on shoot days and both art/video directing the models on set whilst working with the Social, Photo and Video Teams to ensure all of the content was captured.

My experience at Gymshark enabled me to strengthen my communication skills when presenting ideas and collaborating with different stakeholders. As well as reinforcing my commercial awareness in terms of creative concepts/ design as well as social media. Spending a year at Gymshark allowed me to gain real confidence in my creative approach from set and fashion styling, working closely with models and photographers as well as taking responsibility for campaigns and working professionally as an art director. Show less

During my time at Ted Baker on the Menswear Buying team, I had the opportunity to gain a further understanding into how the buying office operates within the fashion industry and strengthen my commercial awareness. Whilst at Ted Baker, I shadowed the Menswear BA during Monday morning commentary of trading reports to distinguish the best and worst sellers. I was then able to highlight the variance on last years sales and compare the weeks trading with both the plan and forecasted sales… Show more

During my time at Ted Baker on the Menswear Buying team, I had the opportunity to gain a further understanding into how the buying office operates within the fashion industry and strengthen my commercial awareness. Whilst at Ted Baker, I shadowed the Menswear BA during Monday morning commentary of trading reports to distinguish the best and worst sellers. I was then able to highlight the variance on last years sales and compare the weeks trading with both the plan and forecasted sales. Additionally, I helped to set up trade meetings, pulling menswear garments, helped with wardrobe and setting up buys in accordance to the range plan and store grading. I also had the opportunity to attend a mens swimwear fit session with Garment Technologists, Buyers and Merchandisers as well as create buy pack presentations for sign off for formal menswear, shirts and jackets. Work experience at Ted Baker was invaluable in allowing me to further understand how Buyers and Merchandisers work collaboratively to sign off a range and gain insight into the fashion process from a Buyer's perspective to better help in future with design and styling roles. Show less

Nuevo Club is a premium mens streetwear brand, as an e-commerce retailer my role included working alongside the head of marketing to create promotional email and social media campaigns as well designing CADS and styling on set.I worked closely with the head of design at Nuevo Club to assist in designing SS19 menswear ranges on Adobe Illustrator as well as carrying out market research on WGSN for the latest trends, creating moodboards and presenting back to the design team. The experience also… Show more

Nuevo Club is a premium mens streetwear brand, as an e-commerce retailer my role included working alongside the head of marketing to create promotional email and social media campaigns as well designing CADS and styling on set.I worked closely with the head of design at Nuevo Club to assist in designing SS19 menswear ranges on Adobe Illustrator as well as carrying out market research on WGSN for the latest trends, creating moodboards and presenting back to the design team. The experience also allowed me to attend international photoshoots and PR events, fit sessions and create promotional material by the means of video campaigns. As Nuevo Club's fashion assistant I also filmed and created behind the scenes content for their social channels, scouted models and set locations for shoot days, as well as created outfit builds and styled the models on set whilst communicating with the photographer/ videographer to ensure all of the images were captured. It was essential that during this role I was able to adapt, learn and quickly respond to the fast paced environment of fashion. I also broadened my skills on Adobe Photoshop to create promotional material for digital marketing purposes whilst also writing blogs, social media scheduling, carrying out market research and learning about google analytics and search engine rankings. During my time at Nuevo Club I also had the opportunity to visit PI: Live in London, an influencer marketing conference to gain insight into digital marketing in the modern age of social media. Show less

That’s Nice That are an ecommerce retailer that specialise in personalised homeware and gifts who sell through several online marketplaces including Not On The High-street. During my time at That’s Nice That, I assisted with the digital marketing and promotional campaigns including email retargeting and CRM as well as their social media channels creating content that suited the brands image and tone of voice. I also attended several Trade Shows in London and Birmingham whereby I assisted the… Show more

That’s Nice That are an ecommerce retailer that specialise in personalised homeware and gifts who sell through several online marketplaces including Not On The High-street. During my time at That’s Nice That, I assisted with the digital marketing and promotional campaigns including email retargeting and CRM as well as their social media channels creating content that suited the brands image and tone of voice. I also attended several Trade Shows in London and Birmingham whereby I assisted the buyer with new product choices. With a strong eye for detail, I ensured the brands we stocked were in keeping with That's Nice That's brand image and target demographic. This experience gave me an insight into predicting and planning upcoming trends and improved my commercial awareness with regards to industry competitors. This opportunity also enabled me to network with other retailers and understand the importance of communication and critical path analysis when working with several suppliers and stockists to ensure the smooth running of the business. Show less

Natures Purest was the UK's first organic nursery wear retailer. A company with a sustainable brand ethos that prides itself on providing high quality children's wear made from naturally coloured 100% cotton without the use of any harmful pesticides and chemicals. With a real interest in sustainability in fashion, I learnt not only about store management but also about ethical sourcing and supplying and how a competitive advantage can be achieved as a result of this. During my time at Natures… Show more

Natures Purest was the UK's first organic nursery wear retailer. A company with a sustainable brand ethos that prides itself on providing high quality children's wear made from naturally coloured 100% cotton without the use of any harmful pesticides and chemicals. With a real interest in sustainability in fashion, I learnt not only about store management but also about ethical sourcing and supplying and how a competitive advantage can be achieved as a result of this. During my time at Natures Purest I had the responsibility of managing the day to day runnings of the store, whilst working independently in-store to provide attentive customers service in store, online and over the phone. Working for a customer centric retailer meant that organisation and quick-thinking was essential in meeting the customers needs, responsibilities also included stock control, visual merchandising and managing staff.
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The Ideal Marketing company is a service that specialises in PR and marketing for businesses. During my work experience at the Ideal Marketing Company I was able to to gain insight into promotion and marketing whereby I produced a press release for a small fashion retailer that was featured in the local newspaper. I also carried out market research for a charity event to look for local healthy food businesses to sponsor the sports event. Working here allowed me to put my prior business studies… Show more

The Ideal Marketing company is a service that specialises in PR and marketing for businesses. During my work experience at the Ideal Marketing Company I was able to to gain insight into promotion and marketing whereby I produced a press release for a small fashion retailer that was featured in the local newspaper. I also carried out market research for a charity event to look for local healthy food businesses to sponsor the sports event. Working here allowed me to put my prior business studies knowledge into practice and develop focused strategies to create brand awareness for emerging brands.


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