About
WARC provides the latest evidence, expertise and guidance to make marketers more…
Articles by Lena
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It’s time to put DEI at the forefront of marketing effectiveness
It’s time to put DEI at the forefront of marketing effectiveness
By Lena Roland
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WARC Strategy 2022: Sustainability, pricing and the anatomy of effectiveness
WARC Strategy 2022: Sustainability, pricing and the anatomy of effectiveness
By Lena Roland
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Three key lessons for B2B marketers from the B2C space
Three key lessons for B2B marketers from the B2C space
By Lena Roland
Activity
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WARC's Effective 100 annually records the most effective campaigns in the world. A decade of this data shows informative or educational creative…
WARC's Effective 100 annually records the most effective campaigns in the world. A decade of this data shows informative or educational creative…
Liked by Lena Roland
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WARC's What's working in Generative-AI report has just launched! Learn how brands like Kraft Heinz, PepsiCo, Coca-Cola, Mondelez, Reckitt and e.l.f…
WARC's What's working in Generative-AI report has just launched! Learn how brands like Kraft Heinz, PepsiCo, Coca-Cola, Mondelez, Reckitt and e.l.f…
Shared by Lena Roland
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Hello! Just me with a couple of updates. More here: https://lnkd.in/ebztFc2k #BoldMinds #BoldMoves #BoldHats
Hello! Just me with a couple of updates. More here: https://lnkd.in/ebztFc2k #BoldMinds #BoldMoves #BoldHats
Liked by Lena Roland
Experience
More activity by Lena
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[ agency 🤞 advice 💺 🚗 P1/2] I love seeing the continued opening of independent creative agencies. This industry needs change. It requires new…
[ agency 🤞 advice 💺 🚗 P1/2] I love seeing the continued opening of independent creative agencies. This industry needs change. It requires new…
Liked by Lena Roland
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Nike is wobbling. But why? WARC’s Ann Marie Kerwin talks to Ana Andjelic and Suzanne Powers about the story of the Nike brand, and the role of brand…
Nike is wobbling. But why? WARC’s Ann Marie Kerwin talks to Ana Andjelic and Suzanne Powers about the story of the Nike brand, and the role of brand…
Liked by Lena Roland
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Brand safety in programmatic is a top concern for more than half of advertisers and agencies 🚫 But what is being done to address this issue in open…
Brand safety in programmatic is a top concern for more than half of advertisers and agencies 🚫 But what is being done to address this issue in open…
Liked by Lena Roland
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Rethink's Julian Morgan shared some fascinating insights into their Grand Prix-winning partnership with Kraft Heinz for WARC's report into this…
Rethink's Julian Morgan shared some fascinating insights into their Grand Prix-winning partnership with Kraft Heinz for WARC's report into this…
Liked by Lena Roland
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I’m now a few months into new professional surroundings, leading Frontier at The Beyond Collective. And, as anyone who’s changed jobs after a long…
I’m now a few months into new professional surroundings, leading Frontier at The Beyond Collective. And, as anyone who’s changed jobs after a long…
Liked by Lena Roland
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This lack of common understanding puts us all at risk. 🫤 Sustainability professionals haven’t got enough experience of: ‘Pre-totyping’, ‘MVPs’…
This lack of common understanding puts us all at risk. 🫤 Sustainability professionals haven’t got enough experience of: ‘Pre-totyping’, ‘MVPs’…
Liked by Lena Roland
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I bet you read that twice. Best ad l've seen this week is from Specsavers It's a brilliant example of how to make the perfect poster. My column…
I bet you read that twice. Best ad l've seen this week is from Specsavers It's a brilliant example of how to make the perfect poster. My column…
Liked by Lena Roland
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Over half of the Premier League will have gambling sponsors on the front of their shirts this season. And pretty much all the coverage we read…
Over half of the Premier League will have gambling sponsors on the front of their shirts this season. And pretty much all the coverage we read…
Liked by Lena Roland
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