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Creative Direction for today. Helping brands drive Culture.
Articles by Leroyson
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Creative Director vs Design Director vs UX Director
Creative Director vs Design Director vs UX Director
By Leroyson Figueira
Activity
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My new series #WiseWords (7/18), where I share writing tips from pro's. What are your tips?
My new series #WiseWords (7/18), where I share writing tips from pro's. What are your tips?
Shared by Leroyson Figueira
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Wow! How to summarise Summer 2024? After 10 transformative weeks, my Endeavor Summer Internship with the elite PR & Comms team 160over90 has…
Wow! How to summarise Summer 2024? After 10 transformative weeks, my Endeavor Summer Internship with the elite PR & Comms team 160over90 has…
Liked by Leroyson Figueira
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🔥Surfing has always been about innovation. Finding and charging new waves in new found places. Pushing design and materials to get the perfect vibe.…
🔥Surfing has always been about innovation. Finding and charging new waves in new found places. Pushing design and materials to get the perfect vibe.…
Liked by Leroyson Figueira
Experience
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Honors & Awards
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The Drum Content Awards 2018 - Best Interactive Entertainment Content Marketing Strategy/Campaign for Manchester United
The Drum
Best Interactive Entertainment Content Marketing Strategy/Campaign
for Manchester United Football Club
https://vimeo.com/286199396
http://www.thedrumcontentawards.com/the-drum-content-awards/content-awards-2018#90507
Qumin London was tasked by the Manchester United Football Club CRM team to considerably increase the number of Chinese fans registered to receive marketing information from Manchester United and sponsored partners. The content campaign needed to feel exclusively…Best Interactive Entertainment Content Marketing Strategy/Campaign
for Manchester United Football Club
https://vimeo.com/286199396
http://www.thedrumcontentawards.com/the-drum-content-awards/content-awards-2018#90507
Qumin London was tasked by the Manchester United Football Club CRM team to considerably increase the number of Chinese fans registered to receive marketing information from Manchester United and sponsored partners. The content campaign needed to feel exclusively ‘Made For China’, as most Chinese football fans feel ignored by Western Clubs due to the lack of culturally relevant comms created for them.
We wanted to change this by entertaining the audience with their 3 biggest loves of Chinese football fans, unique to China: Football, Chinese Manga and Gaming. We created a bespoke interactive manga story with animation, featuring Man U stars, in a mobile-first HTML5 storytelling experience that attracted new fans and audiences.
The campaign was launched and promoted throughout February 2018 and was promoted on owned Manchester United channels in China and on Chinese sports platforms such as Sina Sport. The campaign exceeded expected targets.
唤醒“魔”性
Wake Up The Devil Inside You
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Account win: USAA has selected 160over90 as its PR agency of record. “[160over90] has been a part of creating those brand moments, brand…
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