About
I started out as an animation director for pop promos and advertising before moving into…
Articles by Lisa
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How can you use storytelling to create a sense of rebellion and subversion for your brand?
Yikes - your brand should NEVER be the hero of any story - it’s the customer who is the hero, and hero’s are flawed by design because they are always on a transformational journey from negative to positive. Your brand is the wise guide, the voice of experience, the cheerleader, the support network, the enabler of your customer’s journey from zero to hero. If you place the brand as hero the customer will get bored because they don’t need another hero in their own story. In terms of encouraging a sense of rebellion in the real hero (the customer), that comes down to understanding how your customers are trying to transform their lives as it relates to your product, giving them the tools to succeed and being the foil to their adventure.
Activity
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A true battle, almost 50k in 9hous 15mins, overnight. The busiest, roughest waters I struggled with sea sickness for 5 hours straight, no relief…
A true battle, almost 50k in 9hous 15mins, overnight. The busiest, roughest waters I struggled with sea sickness for 5 hours straight, no relief…
Liked by Lisa Wrake
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After a several-year hiatus, I'm back to experimenting with VJing. I am building a real-time AI rig to synthesize audio-reactive live music…
After a several-year hiatus, I'm back to experimenting with VJing. I am building a real-time AI rig to synthesize audio-reactive live music…
Liked by Lisa Wrake
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Walk with me, down to the waters edge. Here we can sit on the estuary beach that’s been warmed by the sun and talk. #outdoortherapy #ecotherapy…
Walk with me, down to the waters edge. Here we can sit on the estuary beach that’s been warmed by the sun and talk. #outdoortherapy #ecotherapy…
Liked by Lisa Wrake
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As we come down from the weekend we'd like to extend a huge thank you to everyone who made it possible. We unveiled our latest stage designs…
As we come down from the weekend we'd like to extend a huge thank you to everyone who made it possible. We unveiled our latest stage designs…
Liked by Lisa Wrake
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New week - new sizzle 🎬 With great vision, comes great work. Consumer behaviour is evolving at an all-time pace, so we’ve rewritten the playbook…
New week - new sizzle 🎬 With great vision, comes great work. Consumer behaviour is evolving at an all-time pace, so we’ve rewritten the playbook…
Liked by Lisa Wrake
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I guess this is what it looks like when the entire office is a “personality hire”. Just some of the amazing personalities at the Jack London office…
I guess this is what it looks like when the entire office is a “personality hire”. Just some of the amazing personalities at the Jack London office…
Liked by Lisa Wrake
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How many creative directors does it take to split a bill? Just the one, thanks Adrian Taylor for treating the team to lunch ! 🥪 🥗 🥙 🍷
How many creative directors does it take to split a bill? Just the one, thanks Adrian Taylor for treating the team to lunch ! 🥪 🥗 🥙 🍷
Shared by Lisa Wrake
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Please share with anyone interested in trying their hand at experiential design and marketing!
Please share with anyone interested in trying their hand at experiential design and marketing!
Shared by Lisa Wrake
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RIP to Mary Wells Laurence , trailblazing creative copywriter ‘I Love Ny’, ‘Plop Plop Fizz Fizz’, and founder of ad agency WRG first female CEO of a…
RIP to Mary Wells Laurence , trailblazing creative copywriter ‘I Love Ny’, ‘Plop Plop Fizz Fizz’, and founder of ad agency WRG first female CEO of a…
Shared by Lisa Wrake
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It’s been a while since I’ve been so excited to see something come to fruition! #gojackhealth #eularinbuild #immersiveinhealth
It’s been a while since I’ve been so excited to see something come to fruition! #gojackhealth #eularinbuild #immersiveinhealth
Liked by Lisa Wrake
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Have you ever wondered how a strategic name change can transform a brand? Let's take a look at Dunkin' Donuts' rebranding to simply "Dunkin'" in…
Have you ever wondered how a strategic name change can transform a brand? Let's take a look at Dunkin' Donuts' rebranding to simply "Dunkin'" in…
Liked by Lisa Wrake
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