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Results-driven and highly accomplished data science and advanced analytics professional…
Articles by Louis
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In times of economic uncertainty, understanding both the macro and micro forces driving this as well as the subsequent impact on consumer mindset is…
In times of economic uncertainty, understanding both the macro and micro forces driving this as well as the subsequent impact on consumer mindset is…
Liked by Louis Keating
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We are excited to welcome Jason Brown as our new Head of Strategic Alliances at Interpublic. Joining from Acxiom, Jason brings a wealth of experience…
We are excited to welcome Jason Brown as our new Head of Strategic Alliances at Interpublic. Joining from Acxiom, Jason brings a wealth of experience…
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After 18 wonderful years, I have made the decision to leave The Works After selling the business to Capgemini in 2017 we have been bringing the…
After 18 wonderful years, I have made the decision to leave The Works After selling the business to Capgemini in 2017 we have been bringing the…
Liked by Louis Keating
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“It was strategically important for us to double down on our investment in #India. India is a great place for high-quality talent, and it will fuel…
“It was strategically important for us to double down on our investment in #India. India is a great place for high-quality talent, and it will fuel…
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We are thrilled to partner with LiveRamp to bridge the identity gap in digital advertising. This new strategic partnership combines WINR's global…
We are thrilled to partner with LiveRamp to bridge the identity gap in digital advertising. This new strategic partnership combines WINR's global…
Liked by Louis Keating
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“What can retail data do for me?” Is probably the question at the top of every RFP I saw this year. Here’s a few things you can try.
“What can retail data do for me?” Is probably the question at the top of every RFP I saw this year. Here’s a few things you can try.
Liked by Louis Keating
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There’s never a dull moment in adLand. In the past couple of weeks, we’ve had yet another update from Google about changes to come… or not! While…
There’s never a dull moment in adLand. In the past couple of weeks, we’ve had yet another update from Google about changes to come… or not! While…
Liked by Louis Keating
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Taking a much-needed break to recharge and reconnect with family. ☀️ The first half of the year has been a whirlwind, filled with exciting…
Taking a much-needed break to recharge and reconnect with family. ☀️ The first half of the year has been a whirlwind, filled with exciting…
Liked by Louis Keating
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Meta just dropped Llama 3.1, an open-source language model on par with GPT-4/Claude 3 Sonnet/Gemini Flash 🤯. The 405B model is available for…
Meta just dropped Llama 3.1, an open-source language model on par with GPT-4/Claude 3 Sonnet/Gemini Flash 🤯. The 405B model is available for…
Liked by Louis Keating
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Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy…
Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy…
Liked by Louis Keating
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I really enjoyed being Judge Jules for the Effies Awards this year. In our industry we sometimes forget why we exist - which is to drive client's…
I really enjoyed being Judge Jules for the Effies Awards this year. In our industry we sometimes forget why we exist - which is to drive client's…
Liked by Louis Keating
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Steve Jobs predicted ChatGPT in 1985! #ChatGPT #EthicalAI #tech #ChatGPT4o #AI #ML #AIEthics #ChatbotAI #LLMs #GenerativeAI #GoogleGemini #GenAI #AI…
Steve Jobs predicted ChatGPT in 1985! #ChatGPT #EthicalAI #tech #ChatGPT4o #AI #ML #AIEthics #ChatbotAI #LLMs #GenerativeAI #GoogleGemini #GenAI #AI…
Liked by Louis Keating
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Excited to announce our expanded partnership with Kellanova and celebrate this achievement across the Interpublic network. 👏 This win was a…
Excited to announce our expanded partnership with Kellanova and celebrate this achievement across the Interpublic network. 👏 This win was a…
Liked by Louis Keating
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