Mandy Hampton

Mandy Hampton

Stockport, England, United Kingdom
3K followers 500+ connections

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Activity

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Experience

  • Freedom Brewery Graphic

    Freedom Brewery

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    Manchester Area, United Kingdom

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    Radcliffe, England, United Kingdom

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    Liverpool, United Kingdom

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    Mobile

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    Birmingham

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    Rossendale

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    Manchester, United Kingdom

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Education

Courses

  • ABCQ

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  • BIIAB Personal License

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  • Career Management Skills

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  • Food Safety Level 3

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  • Kitchen Productivity & Quality

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  • Microsoft Excel level 2

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  • Ops Skills

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Projects

  • Loyalty and CRM

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    Loyalty is an active or proactive relationship between a consumer and supplier. It is a multidimensional construct and entails multivariate measures, including:

    • The behaviour of the consumer and their tendency to repurchase a product or repatronise a service frequently and consistently irrespective of competing brands (excluding “spurious” loyalty), meaning they become less price-sensitive in that sector and increase ‘share of wallet’.

    • The attitudinal state of the consumer, in…

    Loyalty is an active or proactive relationship between a consumer and supplier. It is a multidimensional construct and entails multivariate measures, including:

    • The behaviour of the consumer and their tendency to repurchase a product or repatronise a service frequently and consistently irrespective of competing brands (excluding “spurious” loyalty), meaning they become less price-sensitive in that sector and increase ‘share of wallet’.

    • The attitudinal state of the consumer, in that they hold a favourable attitude and have emotional bonds with a brand (“extreme loyalty”), reflecting a preference, affective commitment and trust in that brand, leading to them recommending and becoming company advocates and promoters, and therefore building brand equity.’
    CRM looks at the business from a customer perspective before market or product, and rather than finding a customer for the product, we should focus on finding a product for the customer. In essence, there should be a degree of differentiation in how the customers are treated in regards to loyalty, and we should gather data in order to address an individual’s personality and tastes when encouraging loyalty.

    Other creators

Honors & Awards

  • Award for Excellence

    Burnley College

    This award is presented by the college to students who excel academically and stand out as a high-achieving individual.

  • Award for Excellence

    Burnley College

    This award is presented by the college to students who excel academically and stand out as a high-achieving individual.

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