About
Chief Innovation Officer at Stein IAS.
Stein IAS exists to constantly originate…
Articles by Marc
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AI: The Future of the Marketing Tech Stack
AI: The Future of the Marketing Tech Stack
By Marc Keating
Activity
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Last month was an incredible experience hosting Juniper Networks’ July Demand Summit! We had the chance to bring together 'squads' of marketers from…
Last month was an incredible experience hosting Juniper Networks’ July Demand Summit! We had the chance to bring together 'squads' of marketers from…
Liked by Marc Keating
Experience
Publications
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Can B2B Marketers Keep Up with Buyers?
ANA
B2B buying groups have largely made their decision before they contact sellers, per a recent survey
Other authorsSee publication -
Overcoming B2B Digital Marketing Challenges Best Practice Guide
Econsultancy
Contributor to the following Econsultancy report.
Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes.
This report will consider the challenges B2B companies face as they transform and increase their focus on digital. It will look at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives. The report will also seek to provide…Contributor to the following Econsultancy report.
Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes.
This report will consider the challenges B2B companies face as they transform and increase their focus on digital. It will look at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives. The report will also seek to provide guidance and advice on where B2B companies should be focusing their efforts.Other authors -
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The impact of digital transformation on the martech industry
The Drum
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector.
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The Drum launches 'Martech Heroes' with Stein IAS
The Drum
We spoke to chief innovation officer of Stein IAS, Marc Keating about why it's so important to champion Martech Heroes.
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AI: The future of the marketing tech stack
B2B Marketing
The future of the marketing tech stack. Why marketers need to sit up and take notice of AI.
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Top tech marketers reveal their favourite B2B tech campaigns
B2B Marketing
Alex Clarke hunts down seven titans of the technology marketing sector to discover their favourite B2B tech campaigns.
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Big brand, big spend but are you big on digital?
Prolific North
Yesterday Prolific North announced the 2015 edition of its annual Top 100 Brands compilation. As with the inaugural 2014 edition, the list is overwhelmingly and unsurprisingly consumer dominated. Digital director Marc Keating offers a B2B perspective.
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Creating the fastest path from first touch to sale
Stein IAS
Marketing automation is now an essential platform for any B2B marketing strategy. When combined with market and audience insights, aligned with interactions mapped along the buyer journey and injected with creative content, it takes prospects on the quickest route from click to purchase.
But maximizing the value of the investment in campaign automation and realizing its full potential can often be a challenge. This Workbook will guide you through the most important aspects and stages of…Marketing automation is now an essential platform for any B2B marketing strategy. When combined with market and audience insights, aligned with interactions mapped along the buyer journey and injected with creative content, it takes prospects on the quickest route from click to purchase.
But maximizing the value of the investment in campaign automation and realizing its full potential can often be a challenge. This Workbook will guide you through the most important aspects and stages of developing a lead nurturing strategy, including; defining your audiences, mapping the perfect buyer journey experience, developing a campaign strategy and lead nurture touches and selecting the most appropriate content assets.
Projects
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Origin audience data platform
Launched using LinkedIn’s Audience API in collaboration with Stein IAS' agency group, MSQ, Origin provides agency clients with rich data that enables them better understand more about their target audiences such as their careers, interests and locations, which enables brands to target optimal audiences with the right messages and content.
Honors & Awards
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Martech visionary of the year
B2B Marketing
Awarded Martech visionary of the year by B2B Marketing, plus 3 client awards and 5 highly commended.
https://www.b2bmarketing.net/en-gb/resources/news/winners-b2b-marketing-2019-martech-awards-revealed -
Marketing Agency Leader of the Year 100-250 staff
The Drum
Awarded Marketing Agency Leader of the Year 100-250 staff at The Drum Agency Business Awards.
http://www.agencybusinessawards.com/agency-business-awards-2018/marketing-agency-leader-of-the-year-100-250-staff/the-man-with-marketing-in-his-name -
Named by the The Drum as one of the Top 10 Martech Heroes
The Drum
The Drum has recognised the very best people in martech; the Top 10 Martech Heroes who are blazing a trail in helping their companies get real ROI from their tech stacks.
https://www.thedrum.com/news/2018/11/14/here-are-the-industry-s-martech-heroes -
Modern Marketing Leader of the Year - Markie Award Finalist
Oracle
The Markies honor excellence in marketing and commerce. For over a decade, Oracle Marketing Cloud has recognized innovation and excellence in data-driven modern marketing, shining a spotlight on organizations and individuals who have delivered superior customer experiences with technology, expertise and creativity.
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Named by The Internationalist as one of its 27 agency INNOVATORS of 2017
The Internationalist
Named by The Internationalist as one of its 27 agency INNOVATORS of 2017. The prestigious list recognizes the extraordinary efforts of those operating at the intersection of innovation, technology, creativity and contemporary culture. http://agency-innovators.typepad.com/agency_innovators_2017/
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Top 25 Digital Director on Creativepool
Creativepool
Ranked 1st in Top 25 Digital Director profiles on Creativepool.
http://creativepool.com/top-25/?position=digital-director -
Top 100 Influencer of the Year 2016
Creativepool
Recognised as an Industry Influencer by Creativepool and featured in Top 100 Influencer of the Year report.
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The Drum Digerati 2015
The Drum
Featured in The Drum Digerati, an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries.
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The B2B Decade continues to take shape in London at the 2024 International Advertising Association’s IAA Global B2B Brand Summit! Now in its third…
The B2B Decade continues to take shape in London at the 2024 International Advertising Association’s IAA Global B2B Brand Summit! Now in its third…
Liked by Marc Keating
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Not often you see such a gap between the top providers... incredible to see 6sense is a leader in the Forrester B2B Revenue Marketing Platform Wave™…
Not often you see such a gap between the top providers... incredible to see 6sense is a leader in the Forrester B2B Revenue Marketing Platform Wave™…
Liked by Marc Keating
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B2B marketing has finally got its own category at Cannes Lions- The ultimate festival of the advertising world! This weekend, I watched this…
B2B marketing has finally got its own category at Cannes Lions- The ultimate festival of the advertising world! This weekend, I watched this…
Liked by Marc Keating
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Wow! Thrilled to share this news: 6sense has been recognized as a Leader in The Forrester Wave™: B2B Revenue Marketing Platform Providers, Q3…
Wow! Thrilled to share this news: 6sense has been recognized as a Leader in The Forrester Wave™: B2B Revenue Marketing Platform Providers, Q3…
Liked by Marc Keating
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Presenting on the main stage at the Association of National Advertisers Masters of #B2B conference was a true pinch-me moment! I left inspired…
Presenting on the main stage at the Association of National Advertisers Masters of #B2B conference was a true pinch-me moment! I left inspired…
Liked by Marc Keating
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*** FREE TRAINING ALERT *** It's great to see how the Association of National Advertisers, GLOBAL CMO GROWTH COUNCIL and the wider ANA team are…
*** FREE TRAINING ALERT *** It's great to see how the Association of National Advertisers, GLOBAL CMO GROWTH COUNCIL and the wider ANA team are…
Liked by Marc Keating
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We’re live from the Ham Yard Hotel Rooftop! The #DMASummerDrinks event is in full swing. Amazing turnout and inspiring speeches. We have a second…
We’re live from the Ham Yard Hotel Rooftop! The #DMASummerDrinks event is in full swing. Amazing turnout and inspiring speeches. We have a second…
Liked by Marc Keating
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84% of business executives believe they need to use #AI to achieve their growth executives. The maturity scale for AI adoption aims to guide evolving…
84% of business executives believe they need to use #AI to achieve their growth executives. The maturity scale for AI adoption aims to guide evolving…
Liked by Marc Keating
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✨ Do you know any rising stars within UK Marketing & Communications that would benefit from building connections to experienced and inspirational…
✨ Do you know any rising stars within UK Marketing & Communications that would benefit from building connections to experienced and inspirational…
Liked by Marc Keating
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Emma Maleti - one of the best in the biz!
Emma Maleti - one of the best in the biz!
Liked by Marc Keating
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We did it - brought over 50 local marketers together to talk about AI! My awesome cochairs Karen Talavera and Jose Cebrian and all our great speakers…
We did it - brought over 50 local marketers together to talk about AI! My awesome cochairs Karen Talavera and Jose Cebrian and all our great speakers…
Liked by Marc Keating
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