Marc Keating

Marc Keating

Stockport, England, United Kingdom
2K followers 500+ connections

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About

Chief Innovation Officer at Stein IAS.

Stein IAS exists to constantly originate…

Articles by Marc

Activity

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Experience

  • Stein IAS Graphic

    Stein IAS

    Manchester, England, United Kingdom

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    London, United Kingdom

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    United Kingdom

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Publications

  • Can B2B Marketers Keep Up with Buyers?

    ANA

    B2B buying groups have largely made their decision before they contact sellers, per a recent survey

    Other authors
    See publication

  • Overcoming B2B Digital Marketing Challenges Best Practice Guide

    Econsultancy

    Contributor to the following Econsultancy report.

    Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes.

    This report will consider the challenges B2B companies face as they transform and increase their focus on digital. It will look at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives. The report will also seek to provide…

    Contributor to the following Econsultancy report.

    Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes.

    This report will consider the challenges B2B companies face as they transform and increase their focus on digital. It will look at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives. The report will also seek to provide guidance and advice on where B2B companies should be focusing their efforts.

    Other authors
    • Lynette Saunders
    See publication

  • The impact of digital transformation on the martech industry

    The Drum

    The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector.

    See publication

  • The Drum launches 'Martech Heroes' with Stein IAS

    The Drum

    We spoke to chief innovation officer of Stein IAS, Marc Keating about why it's so important to champion Martech Heroes.

    See publication

  • AI: The future of the marketing tech stack

    B2B Marketing

    The future of the marketing tech stack. Why marketers need to sit up and take notice of AI.

    See publication

  • Top tech marketers reveal their favourite B2B tech campaigns

    B2B Marketing

    Alex Clarke hunts down seven titans of the technology marketing sector to discover their favourite B2B tech campaigns.

    See publication

  • Big brand, big spend but are you big on digital?

    Prolific North

    Yesterday Prolific North announced the 2015 edition of its annual Top 100 Brands compilation. As with the inaugural 2014 edition, the list is overwhelmingly and unsurprisingly consumer dominated. Digital director Marc Keating offers a B2B perspective.

    See publication

  • Creating the fastest path from first touch to sale

    Stein IAS

    Marketing automation is now an essential platform for any B2B marketing strategy. When combined with market and audience insights, aligned with interactions mapped along the buyer journey and injected with creative content, it takes prospects on the quickest route from click to purchase.

    But maximizing the value of the investment in campaign automation and realizing its full potential can often be a challenge. This Workbook will guide you through the most important aspects and stages of…

    Marketing automation is now an essential platform for any B2B marketing strategy. When combined with market and audience insights, aligned with interactions mapped along the buyer journey and injected with creative content, it takes prospects on the quickest route from click to purchase.

    But maximizing the value of the investment in campaign automation and realizing its full potential can often be a challenge. This Workbook will guide you through the most important aspects and stages of developing a lead nurturing strategy, including; defining your audiences, mapping the perfect buyer journey experience, developing a campaign strategy and lead nurture touches and selecting the most appropriate content assets.

    See publication

Projects

  • Origin audience data platform

    Launched using LinkedIn’s Audience API in collaboration with Stein IAS' agency group, MSQ, Origin provides agency clients with rich data that enables them better understand more about their target audiences such as their careers, interests and locations, which enables brands to target optimal audiences with the right messages and content.

Honors & Awards

  • Martech visionary of the year

    B2B Marketing

    Awarded Martech visionary of the year by B2B Marketing, plus 3 client awards and 5 highly commended.

    https://www.b2bmarketing.net/en-gb/resources/news/winners-b2b-marketing-2019-martech-awards-revealed

  • Marketing Agency Leader of the Year 100-250 staff

    The Drum

    Awarded Marketing Agency Leader of the Year 100-250 staff at The Drum Agency Business Awards.

    http://www.agencybusinessawards.com/agency-business-awards-2018/marketing-agency-leader-of-the-year-100-250-staff/the-man-with-marketing-in-his-name

  • Named by the The Drum as one of the Top 10 Martech Heroes

    The Drum

    The Drum has recognised the very best people in martech; the Top 10 Martech Heroes who are blazing a trail in helping their companies get real ROI from their tech stacks.

    https://www.thedrum.com/news/2018/11/14/here-are-the-industry-s-martech-heroes

  • Modern Marketing Leader of the Year - Markie Award Finalist

    Oracle

    The Markies honor excellence in marketing and commerce. For over a decade, Oracle Marketing Cloud has recognized innovation and excellence in data-driven modern marketing, shining a spotlight on organizations and individuals who have delivered superior customer experiences with technology, expertise and creativity.

  • Named by The Internationalist as one of its 27 agency INNOVATORS of 2017

    The Internationalist

    Named by The Internationalist as one of its 27 agency INNOVATORS of 2017. The prestigious list recognizes the extraordinary efforts of those operating at the intersection of innovation, technology, creativity and contemporary culture. http://agency-innovators.typepad.com/agency_innovators_2017/

  • Top 25 Digital Director on Creativepool

    Creativepool

    Ranked 1st in Top 25 Digital Director profiles on Creativepool.
    http://creativepool.com/top-25/?position=digital-director

  • Top 100 Influencer of the Year 2016

    Creativepool

    Recognised as an Industry Influencer by Creativepool and featured in Top 100 Influencer of the Year report.

  • The Drum Digerati 2015

    The Drum

    Featured in The Drum Digerati, an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries.

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