About
I guide professionals to live & lead with purpose by unlocking their full potential - not…
Articles by Marcus
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Staying True to Your Values While Achieving Your Goals—No Compromises, No Empty Promises
Staying True to Your Values While Achieving Your Goals—No Compromises, No Empty Promises
By Marcus Cauchi
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Farage’s Facade: The Populist Puppet of the Elite, Dividing Us While the 0.1% Cash In
Farage’s Facade: The Populist Puppet of the Elite, Dividing Us While the 0.1% Cash In
By Marcus Cauchi
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The 13 Delusions of Aptitude of the Average CRO
The 13 Delusions of Aptitude of the Average CRO
By Marcus Cauchi
Contributions
Activity
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On a plane again!✈️ Headed to LinkedIn Learning HQ to record an Al for board directors course. It's hard to believe it's been a year since we first…
On a plane again!✈️ Headed to LinkedIn Learning HQ to record an Al for board directors course. It's hard to believe it's been a year since we first…
Liked by Marcus Cauchi
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Snapped during my year with the British Council in Corsica, if someone asked me to prove that I have creative solutions to problems, this picture is…
Snapped during my year with the British Council in Corsica, if someone asked me to prove that I have creative solutions to problems, this picture is…
Liked by Marcus Cauchi
Experience
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Principled Selling® with The Ally Method ™
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Education
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The University of Manchester
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Activities and Societies: Middle Eastern Society
BA (Hons) studying Arabic and Farsi, economic history, history, religion, current affairs
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Activities and Societies: Helping Founders and Investors: * Plan and Design Effective #Channel, #Alliance & #Partnership #Strategy * Recruiting & Developing Special Forces Units of Loyal, Committed, Effective Partners * Building Your Business to be #ExitReady * Achieve Sustained Hyper-Growth of 200%+ Year-on-Year
Many Tech Founders at $10-50m revenue are feeling pressure from their investors to hit stretch sales targets. They have to decide whether to continue selling direct and/or via a channel but they don’t know where to start when it comes to channel. They’re afraid of losing control, lower margins and bad recruitment decisions.
However, they know the right partners have built in trust, offer efficiency and improve customer success. I work with Founders to translate their vision into a…Many Tech Founders at $10-50m revenue are feeling pressure from their investors to hit stretch sales targets. They have to decide whether to continue selling direct and/or via a channel but they don’t know where to start when it comes to channel. They’re afraid of losing control, lower margins and bad recruitment decisions.
However, they know the right partners have built in trust, offer efficiency and improve customer success. I work with Founders to translate their vision into a compelling story, that attracts loyal and effective partners so they can achieve 200%+ year-on-year sales growth without making the common mistakes that cause the wheels to come off.
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Activities and Societies: #TheInquisitorPodcast #SAFFG #SalesAForceForGood #TheBlackPearl #StrategicAlliancesMastermind #TheRedThread #GTMEcosystem #RevOpsEcosystem
More than 400 episodes of challenging, thought provoking, insightful conversation around sales, marketing, customer success, account growth, channels, ecosystems, alliances and partnerships, management, leadership, compensation, unintended consequences, the tyranny of technology, #salesethics, psychology, hiring, recruitment, coaching, strategy, jobs to be done and so much more
Publications
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Co-Author
Making Channel Sales Work
A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.
Create a world-class third-party selling program! -
Because mummy said so!
Business First Magazine
Learn why you let professional buyers manipulate you into giving unilateral concessions.
Discover what procurement hope you never know
Spot their gambits and ruses before getting sucker-punched
Part 2 of 3 in a series exposing procurement's manipulation of salespeople.
Courses
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Buyer-Seller Psychology
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Channel Sales Excellence
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Free Sales Workshop
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Making Channel Sales Work
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Negotiating with the Savvy Buyer
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Networking Works
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No Guts No Gain (assertiveness training)
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Presenting With Impact
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Presidents Club
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Professional Advantage (business development for professionals)
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Sales Accountability
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Sales Recruitment for Fun and Profit
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Sandler Bronze Certification (Sales)
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Sandler Enterprise Selling®
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Selling the Cloud
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Strategic Customer Care
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Strategic Sales Management
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The Psychology of Buyers and Seller & How To Use It
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Transactional Analysis in Everyday Selling
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Understanding and Listening to Other People
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What Drives You and Your Behaviour?
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What You Can Learn From Casanova to Help You Sell
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Why Wrong Hires Happen & How To Stop Them Before They Go on Payroll
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Projects
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AV Racking Business (Design, Build, Install & Maintain)
Nick came to me because he is strongly technical but his business was struggling to develop the sales he wanted to expand his team. 12 months down the road sales are double, profits have doubled and with some help from our recruitment system, he has built a hiring engine that means he is taking on a new apprentice and training them up every 3 months without making avoidable wrong hires. He has hired a full time salesman and an experienced sales coordinator, is opening up new markets and selling…
Nick came to me because he is strongly technical but his business was struggling to develop the sales he wanted to expand his team. 12 months down the road sales are double, profits have doubled and with some help from our recruitment system, he has built a hiring engine that means he is taking on a new apprentice and training them up every 3 months without making avoidable wrong hires. He has hired a full time salesman and an experienced sales coordinator, is opening up new markets and selling direct to end users instead of through 3rd parties. Nick has been able to step back from many day to day operational decisions and delegate them to his team so he can focus on building the business and developing systems in non-technical areas.
Other creators -
Hi-Tech Start Up Exit
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Approached by the technical salesperson for a small enterprise software company who had taken on the role of salesperson when everyone else left. He survived 2 acquisitions until he reached Presidents Club in a global ERP vendor (top 4% of global sales results) and then got headhunted to a competitor. Built EMEA to $3m in 2 years and started up his own SaaS business with a couple of partners. 30 months later they sold to their previous employer for over $XXm
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Construction & Environmental Service Business
My name is Gareth Emberton and I own a group of construction services businesses.
In 2006 I was seeking to engage with some form of sales training as I really was in an underperforming sales nightmare at the time! I bumped into Marcus by accident at a networking event. I sat with him and discussed the sales area of my business, not really intending to. Marcus really pushed my buttons and instantly I knew I needed to work with him. He then made me go to one of his executive briefings and…My name is Gareth Emberton and I own a group of construction services businesses.
In 2006 I was seeking to engage with some form of sales training as I really was in an underperforming sales nightmare at the time! I bumped into Marcus by accident at a networking event. I sat with him and discussed the sales area of my business, not really intending to. Marcus really pushed my buttons and instantly I knew I needed to work with him. He then made me go to one of his executive briefings and from that I signed up to his sales club for 12 months.
The cost of the training was my initial reservation as Marcus told me he is never going to be the cheapest, but he certainly delivered the greatest value and return on investment many times over, over the last 9 years as since working with Marcus, my business has grown from in 2006 a £10k a year struggling consulting business to £2.7m group of construction services in 2015 and over that time we have accumulated £9m worth of sales over that period and during one of the worst recessions we have ever seen in recent times.
I believe that I signed up for the sales technique but discovered that as a sales person I had rights, the buyer does not have all the power and that 90% of what was stopping me from being successful in the sales environment was in my head!
The biggest problem I faced in sales in 2006 were the games that buyers play with sales people and the irony is that there are solutions to the problems which I have never seen tackled by any other sales system. The other thing was the psychological aspects, Sales cannot be learnt on three day course as you need to see Marcus regularly 12 months to really get it!
I believe that even if you think you a good sales person you will be a better one by the time Marcus has finished with you. I honestly believe that it has made profound difference to my sales ability and life. Marcus’s sales club has been one of the key turning points in my life.
Other creatorsSee project -
Printers Selling to Retail
- Present
The owner approached me in 2006 because he was about to bring in the receiver in 4 weeks. We had him at break even in 5 weeks; in profit within 3 months. Turnover increased from £365,000 to £720,000 in 12 months. They have seen 36,500% ROI in 7 years and are turning over in excess of £2.8m with margins as high as 32% selling print to retailers in a recession!
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Graduate Enterprise case study
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One of my students from 2012 came back to speak to the students in this year's intake in Novermber. He completed his first year's accounts in September and achieved £1,000,000 turnover with over 60% profit. He has acquired 2 dental practices now having paid for the first by his activities in his final year generating over £200,000 while still at University as part of the Young Explorer programme from Sandler which we integrated into the Graduate Enterprise Programme.
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Advertising Agency Turnaround
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2 partners had had to cut staff from 30 to 14 and had taken a 50% pay cut with only 2 years before their exit to go. By 2010 their exit had been delayed by 10 years. They invited me in to help. WIthin 12 months they were at pre-2008 revenues but had improved profitability by 300%, recruited 16 people, acquired 2 companies and are on the point of merging with a 3rd. Exit was only 6 months behind after 1 year of my help.
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Medical Advertising Agency
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The agency was in danger of losing an £800,000 account I was invited in to help the hard pressed GM turn things around. 6 weeks in we had increased referrals so much that their pipeline had 600% more qualified prospects and they were maintaining fees at rate card instead of discounting between 30-45% and over-servicing fell from 40% to less than 10%. 35 jobs saved
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For a FREE Sandler Sales Improvement Workshop - Click > HERE <
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Do you work in sales in Berkshire, Hampshire or Surrey? Come to this free workshop before your competitors do.
* Learn why buyers don't buy and how you stop them by using logic and reason!
* Discover how you fall into the buyer's system and give away discounts prematurely & unilaterally
* Close more, more often and sell for more money
Honors & Awards
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Pinnacle Award
Sandler Training
The Pinnacle Award is earned on invoiced billings. It puts Marcus and Sandler South East into the top 0.5% of Sandler producers worldwide which puts him into the top 0.1% of producers in the sales training industry worldwide. There are bronze, silver, silver gilt, gold, platinum, ruby and diamond awards below Pinnacle.
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Fellow of the Institute of Sales Management
Institute of Sales Management
In recognition of my contribution to the betterment of sales as a profession and the depth and breadth of subject matter I have produced on the subjects of sales, sales management, sales recruitment, sales compensation, enterprise selling, selling systems, sales accountability and channel selling.
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Diamond, Ruby, Platinum and Gold Sales Awards
Sandler Training
Test Scores
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Certificate in Behavioural Analysis & Investigative Interviewing
Score: Certificate
Under license from Paul Ekman International, the Emotional Intelligence Academy trains sales, security and secret service professionals to observe and interpret microexpressions, psychophsiological changes, anomalies on content, speech and body language to uncover points of interest in a suspect's demeanour or communication to get to the truth. It is stage one on the way to a Diploma
Languages
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English
Native or bilingual proficiency
Recommendations received
230 people have recommended Marcus
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