Maro Mouameletzi

Maro Mouameletzi

Senior Strategy Partner

Greater London, England, United Kingdom
851 followers 500+ connections

About

Strategically minded Director with expertise driving global communications and high-impact media strategies as a key conduit between brand teams and media agencies. Diverse experience spanning three countries, penetrating new markets, elevating brand performance, and boosting revenues for global organisations. Adopted a motivational leadership style to engage high-performing teams of five staff in matrix-managed settings

Activity

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Experience

  • Carat Graphic

    Senior Strategy Partner

    Carat

    - Present 2 years 9 months

    London, England, United Kingdom

  • Mindshare Graphic

    Global Strategy Director (Unilever)

    Mindshare

    - 3 years 9 months

    London, United Kingdom

    • Elevated team performance through best practices implementation, thought leadership, and motivational approach to management.
    • Established excellence in account management from communications planning to market cascade and measurement.
    • Continuously delivered 85%+ client satisfaction score.
    • Development of Global Divisional Strategy resulting in close to 90% global compliance
    • Championed development of long-term strategic framework and subsequent roll out across all Unilever…

    • Elevated team performance through best practices implementation, thought leadership, and motivational approach to management.
    • Established excellence in account management from communications planning to market cascade and measurement.
    • Continuously delivered 85%+ client satisfaction score.
    • Development of Global Divisional Strategy resulting in close to 90% global compliance
    • Championed development of long-term strategic framework and subsequent roll out across all Unilever brands.

  • PHD Graphic

    Global Strategy Director (Unilever)

    PHD

    - 1 year 1 month

    London, United Kingdom

  • IPG Mediabrands Graphic

    International New Business Director

    IPG Mediabrands

    - 1 year 1 month

    London, United Kingdom

    • Optimised reporting with development of clear and efficient system for senior management use.
    • Expanded client portfolio and surpassed new business target for EMEA with additions of GoPro, Fitbit, Tourism Australia, and NBA accounts.

  • PHD Graphic

    Strategy & Innovation Associate Director (Ferrero, Expedia)

    PHD

    - 1 year 11 months

    London, United Kingdom

    • Standardised portfolio media investment guidelines for new products organisation-wide.
    • Introduced ROI-led channel planning and briefing processes adopted across all markets.
    • Facilitated reporting by internal agency and clients through launch of web-based media reporting tool.



  • ZenithOptimedia Group I The ROI Agency Graphic

    International Account Manager

    ZenithOptimedia Group I The ROI Agency

    - 5 months

    London, United Kingdom

    • Continuously provided high-quality support to local markets, playing key roles in goal attainment

  • Interfoods Bulgaria Graphic

    Marketing Director

    Interfoods Bulgaria

    - 6 years

    • Seamlessly launched new products in Bulgarian market, including Dylon, Paloma, and Vivident.
    • Increased corporate revenues 1.5M Euros by building talented marketing group and delivering highly effective marketing / business development strategies.
    • Implemented successful ATL / BTL campaigns with particular focus on digital and social media.
    • Elevated Chupa Chups Facebook presence to among top ten most popular FMCG pages nationally.
    • Enhanced corporate recognition with…

    • Seamlessly launched new products in Bulgarian market, including Dylon, Paloma, and Vivident.
    • Increased corporate revenues 1.5M Euros by building talented marketing group and delivering highly effective marketing / business development strategies.
    • Implemented successful ATL / BTL campaigns with particular focus on digital and social media.
    • Elevated Chupa Chups Facebook presence to among top ten most popular FMCG pages nationally.
    • Enhanced corporate recognition with continuous marketing across industry publications.

  • Optimum Media OMD Group Graphic

    Business Development and Research Director

    Optimum Media OMD Group

    - 9 months

    Responsible for:
    • Creating innovative and impactful pitch presentations
    • Developing and communicating the brand internally and externally (values, proposition, imagery)
    • Responsible for training the new members of the team
    • Implementing and maintaining a consistent way of working by placing procedures in place
    • Putting in practice all international and local Media sophistication and research tools e.g. TNS, TGI and in house software

  • Tempo OMD Hellas Graphic

    Media Supervisor

    Tempo OMD Hellas

    - 4 years 4 months

  • BGM / OMD Greece Graphic

    Media Planner

    BGM / OMD Greece

    - 2 years 6 months

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