Martin Petkov

Martin Petkov

London, England, United Kingdom
5K followers 500+ connections

About

13+ years of marketing, writing and speaking across Web2 and Web3.
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Experience

  • MetaGravity Graphic
  • -

    Remote

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    London, England, United Kingdom

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    Bournemouth, England, United Kingdom

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    Podgorica, Montenegro

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

Education

  • Multiple Training Providers

    - Present

    Completed numerous training courses and certifications.

    Successfully completed courses:
    ● Writing for Digital Publication - Institute of Internal Communication (IoIC)
    ● Maximising the Value of Communication Channels - Institute of Internal Communication (IoIC)
    ● Writing With Flair: How to Become an Exceptional Writer - Udemy
    ● Secret Sauce of Great Writing - Udemy
    ● Ninja Writing: The Four Levels of Writing Mastery - Udemy
    ● Technical Writing Essentials Certificate -…

    Completed numerous training courses and certifications.

    Successfully completed courses:
    ● Writing for Digital Publication - Institute of Internal Communication (IoIC)
    ● Maximising the Value of Communication Channels - Institute of Internal Communication (IoIC)
    ● Writing With Flair: How to Become an Exceptional Writer - Udemy
    ● Secret Sauce of Great Writing - Udemy
    ● Ninja Writing: The Four Levels of Writing Mastery - Udemy
    ● Technical Writing Essentials Certificate - Alison
    ● Introduction to Public Speaking - University of Washington
    ● Think Again: How to Reason and Argue - Duke University
    ● Introduction to Philosophy - The University of Edinburgh
    ● Inspiring Leadership through Emotional Intelligence - Case Western Reserve University
    ● Powerful Tools for Teaching and Learning: Digital Storytelling - University of Houston

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    Flexible, practical, and interactive degree with two six-month work placements.

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Licenses & Certifications

Volunteer Experience

  • Jixsaw Graphic

    Strategic Advisor

    Jixsaw

    - Present 1 year

    Serving as a Strategic Advisor for Jixsaw, I leverage my extensive experience in marketing to propel the agency's growth trajectory. I bring strategic vision to the young team, charting out pathways for expansion and diversification in the dynamic marketing world.

    ▪ Successfully mentored and directed the team, focussing on their consistent progress.
    ▪ Played a pivotal role in strategic direction, ensuring optimal growth.
    ▪ Expanded business horizons by introducing valuable clients…

    Serving as a Strategic Advisor for Jixsaw, I leverage my extensive experience in marketing to propel the agency's growth trajectory. I bring strategic vision to the young team, charting out pathways for expansion and diversification in the dynamic marketing world.

    ▪ Successfully mentored and directed the team, focussing on their consistent progress.
    ▪ Played a pivotal role in strategic direction, ensuring optimal growth.
    ▪ Expanded business horizons by introducing valuable clients and partners.
    ▪ Guide the firm in setting long-term objectives and crafting a roadmap to achieve these goals.
    ▪ Introduce potential clients and partners, expanding the firm's business outreach.
    ▪ Provided ongoing mentoring and leadership support to the young team, ensuring they are aligned with the company's vision.
    ▪ Advised on potential expansion opportunities and market niches to tap into.

  • Crypto Intelligence News Graphic

    Blockchain Council Member

    Crypto Intelligence News

    - Present 1 year

    As a council member of the esteemed Crypto Intelligence Blockchain Council, I am part of an elite group of professionals at the forefront of the crypto and Web 3.0 space. I collaborate with peers from industry giants such as Kraken, Coinbase, Tezos Foundation, and IoTeX to provide cutting-edge insights and shape the future of the cryptosphere.

    ▪ Contributed regular insights to the platform, reinforcing the brand's thought leadership.
    ▪ Engaged actively in Web3 panels, fostering…

    As a council member of the esteemed Crypto Intelligence Blockchain Council, I am part of an elite group of professionals at the forefront of the crypto and Web 3.0 space. I collaborate with peers from industry giants such as Kraken, Coinbase, Tezos Foundation, and IoTeX to provide cutting-edge insights and shape the future of the cryptosphere.

    ▪ Contributed regular insights to the platform, reinforcing the brand's thought leadership.
    ▪ Engaged actively in Web3 panels, fostering dialogue and imparting insights to the community.
    ▪ Authored articles and reviews for Crypto Intelligence News, keeping readers informed.
    ▪ Represented the council at Web 3.0 events, sharing expertise and networking with the crypto community.
    ▪ Collaborated with council members to deliberate on blockchain trends, challenges, and opportunities.

  • Metaverse Insider Graphic

    Top 30 Metaverse Marketer

    Metaverse Insider

    - 1 month

    https://www.linkedin.com/feed/update/urn:li:activity:7036389910244651008/

  • Startups Magazine Graphic

    Contributor

    Startups Magazine

    - 1 month

    https://magazines.startupsmagazine.co.uk/view/764075318/22/

  • World Data Congress Graphic

    Guest Speaker

    World Data Congress

    - 1 month

    https://youtu.be/w0EZ793B1Es

Courses

  • Advanced Management Accounting

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  • Advanced corporate finance

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  • Behavioural Finance

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  • Business and society

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  • Business economics 1 & 2

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  • Corporate finance and investment appraisal

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  • Decisiona Making

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  • E-business

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  • Financial Markets - Equity

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  • IT & its business context

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  • Information Systems Development

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  • Introduction to business accounting

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  • Introduction to business law

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  • Investment and Trading

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  • Management Consulting

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  • Management accounting

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  • Marketing

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  • People and organisations 1 & 2

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  • Principles of finance

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  • Quantitative methods

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  • Russian stage 2,3,4

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  • Statistics for business 1 & 2

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  • Treasury Management

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Projects

  • Final Year Project (FYP) - Group Dissertation

    -

    A holistic investigation of attitudes towards mobile wallet solutions.

    A year-long, corporate-sponsored, comprehensive group project adeptly combining academic significance with practical releveance.

    Deliverables:
    - Interpretation of an initial brief and development and negotiation of a project proposal that is acceptable to both sponsor and School
    - A clear definition of the problems/issues for investigation, aims and terms of reference
    - A research plan and timetable…

    A holistic investigation of attitudes towards mobile wallet solutions.

    A year-long, corporate-sponsored, comprehensive group project adeptly combining academic significance with practical releveance.

    Deliverables:
    - Interpretation of an initial brief and development and negotiation of a project proposal that is acceptable to both sponsor and School
    - A clear definition of the problems/issues for investigation, aims and terms of reference
    - A research plan and timetable of work and a well-founded project design
    - A wide-ranging and substantial literature search and exploration of the relevant ‘body of knowledge’
    - Fieldwork to gather relevant data and explore secondary sources
    - An analysis and interpretation of the data together with a discussion of the findings in the light of the literature
    - Conclusions or recommendations that seek to remedy or resolve the issues/problems raised by the investigation
    - Some perceptive reflections on the process of carrying out a project investigation, and an indication of what you think you have learned from the whole experience

    Professional value of the project:
    - Helped develop skills in designing and carrying out a field-based ‘action research’ investigation
    - Gave a chance to handle complex data sets, and to work with messy real life problems
    - Allowed existing theories and concepts to be applied and critically evaluated
    - Integrated different elements of the degree programme, and helped develop a view of a business issue from a variety of perspectives
    - Provided the opportunity to practice and develop personal skills in diagnosing, analysing, interpreting and writing up a large-scale project
    - Developed experience of working collaboratively in teams, and managing processes
    - Exposed proprietary ideas to practitioners and academics and engaged with them in an exploration and critique of these ideas

    Other creators
  • Action Project

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    Project aimed at creating the opportunity to tackle a practical problem in a business or organisation and to begin to apply some of the concepts, techniques and skills acquired during taught courses.

    Enhanced Skills:
    * Understanding of the principles of reflective practice and action research
    * Appreciation of the issues surrounding group dynamics in project management

    Professional/Practical:
    * Project management
    * Team organisation

    Key Event:
    * Charitable…

    Project aimed at creating the opportunity to tackle a practical problem in a business or organisation and to begin to apply some of the concepts, techniques and skills acquired during taught courses.

    Enhanced Skills:
    * Understanding of the principles of reflective practice and action research
    * Appreciation of the issues surrounding group dynamics in project management

    Professional/Practical:
    * Project management
    * Team organisation

    Key Event:
    * Charitable baking class with students from a local school
    (Raised money was donated to "Children in Need")

  • Research Project

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    Project aimed at learning about the fundamentals of management research and to putting that learning into practice.

    Enhanced Skills:
    * Appreciation of the complexities of designing research questions and data gathering
    * Understanding of the relevance and limits of research studies in advancing the practice of management

    Research Topic 1:
    * How does inflation targeting and exchange rate intervention affect economies when interdependency between countries is high – USA…

    Project aimed at learning about the fundamentals of management research and to putting that learning into practice.

    Enhanced Skills:
    * Appreciation of the complexities of designing research questions and data gathering
    * Understanding of the relevance and limits of research studies in advancing the practice of management

    Research Topic 1:
    * How does inflation targeting and exchange rate intervention affect economies when interdependency between countries is high – USA and China?

    Research Topic 2:
    * What is the effect of time pressure on performance in abstract reasoning tests among undergraduates?

Honors & Awards

  • BSc (Hons) Business Administration

    University of Bath

    First Class Honours degree in Business Administration

Test Scores

  • 4th Year

    Score: First Class

  • Bloomberg Assessment Test (BAT)

    Score: 660

    Score in the top 2% among all test-takers.

    https://talentsearch.bloomberginstitute.com/profiles/B135584275461#

    BAT is:
    Standardized test offered at 750+ top universities worldwide
    Open to all undergraduate and graduate students
    Used by top employers to find best-fit talent

    Covered areas:
    Economics
    Financial Statements Analysis
    Corporate Valuations
    Investment Banking
    Financial Markets
    Investment Management

    Verbal Skills
    Math…

    Score in the top 2% among all test-takers.

    https://talentsearch.bloomberginstitute.com/profiles/B135584275461#

    BAT is:
    Standardized test offered at 750+ top universities worldwide
    Open to all undergraduate and graduate students
    Used by top employers to find best-fit talent

    Covered areas:
    Economics
    Financial Statements Analysis
    Corporate Valuations
    Investment Banking
    Financial Markets
    Investment Management

    Verbal Skills
    Math Skills
    Analytical Reasoning
    Situational and Ethical Judgment
    Modelling Skills

  • 3rd Year

    Score: First Class

  • 2nd Year

    Score: First Class

  • 1st Year

    Score: First Class

Languages

  • English

    Full professional proficiency

  • Russian

    Limited working proficiency

  • Bulgarian

    Native or bilingual proficiency

  • German

    Elementary proficiency

Organizations

  • Marti - 90

    Partner

    - Present

    Involved in the family business on an ad-hoc basis (Beauty Products and Services) * Participate in the strategic guidance and expansion of the business (Strategic management)

  • Students of Bath Investment Club

    Alumn

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    Students of Bath Investment Club is a student-run society based at the University of Bath investing in capital in companies listed on the London Stock Exchange. SOBIC drives an active learning experience to complement academic studies by researching, interacting with managers and investing real capital into firms. http://sobic.co.uk/ * Responsibility (Developed skills) * Research companies and meet management evaluating investment attractiveness (Curiosity, Maturity) * Manage the club’s…

    Students of Bath Investment Club is a student-run society based at the University of Bath investing in capital in companies listed on the London Stock Exchange. SOBIC drives an active learning experience to complement academic studies by researching, interacting with managers and investing real capital into firms. http://sobic.co.uk/ * Responsibility (Developed skills) * Research companies and meet management evaluating investment attractiveness (Curiosity, Maturity) * Manage the club’s portfolio and present ideas and concepts to club members (Judgment, Influence)

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